Environmental Conservation and Contributions to Local Communities

「From the perspective of environmental protection and social contribution, the company conducted an emergency relief fundraiser to support the recovery of disaster-affected areas, entered into a comprehensive regional partnership agreement with Nagizumi Town, Shizuoka Prefecture, and, in conjunction with the operation of mobile supermarkets, entered into community welfare-monitoring agreements.」

「From the perspective of environmental protection and social contribution, the company conducted an emergency relief fundraiser to support the recovery of disaster-affected areas, entered into a comprehensive regional partnership agreement with Nagizumi Town, Shizuoka Prefecture, and, in conjunction with the operation of mobile supermarkets, entered into community welfare-monitoring agreements.」

「To support the recovery of disaster-affected areas, we conducted emergency fundraising for the Ofunato forest fire and the Myanmar earthquake, and actively pursued the conclusion of disaster-preparedness agreements to develop local lifelines. We also concluded agreements concerning shopping support and resident-monitoring activities to deepen ties with local communities, and implemented “Food Drives” at all stores to improve community welfare and reduce food waste.」

「From the perspective of environmental conservation and social contribution, we are advancing “coexistence with local communities,” “the realization of a decarbonized society,” “the promotion of resource circulation” and “the conservation of biodiversity,” while drawing on our business characteristics as a member of the same local communities as our customers and a business that can interact directly with customers through its stores.」

「In addition, we newly introduced a solar-power PPA model at 10 stores and our head office, working toward a sustainable society through the transition to renewable energy.」

「Based on the newly established Sustainability Basic Policy, we are pursuing initiatives aimed at increasing our contribution to local communities and achieving sustained growth in corporate value.」

「As part of our social contribution activities, we donated a portion of the amount spent using local WAON electronic money to the respective municipalities. We also donated a portion of sales proceeds from “Suruga Bay Products” to the “Shizuoka Prefecture Beautiful and Abundant Sea Conservation Fund” for use in conserving Suruga Bay. In addition, as part of our activities under “AEON Heartful Volunteer,” which is being conducted by AEON Group companies, we carried out coastal cleanup activities in Tsu, Mie Prefecture, advancing initiatives toward a sustainable society. In conjunction with the renovation of MaxValu Ugata, we also strengthened cooperation with local communities by conducting disaster-preparedness drills, evacuation drills and AED-use training with the cooperation of Shima.」

「We strengthened cooperation with local communities by concluding an agreement with Hamamatsu and Konan, Aichi Prefecture, concerning support during disasters, and an agreement with Matsusaka, Mie Prefecture, concerning the creation of a senior-friendly community. At the newly opened MaxValu Express Koyama-Susono store, we also pursued environmentally considerate store development, including the adoption of a timber structure.」

「We strengthened cooperation with local communities by concluding disaster-support agreements with Ogaki, Gifu Prefecture, and Kosai, Shizuoka Prefecture, and an agreement with Yokkaichi, Mie Prefecture, concerning activities such as monitoring the wellbeing of residents. We also installed “Considerate Checkout” lanes at 6 stores in Yokkaichi, allowing customers to complete their transactions at their own pace.」

「At stores in Suzuka, Mie Prefecture, we have worked to create communities where local residents can live with peace of mind, including by promoting slow shopping through the installation of “Considerate Checkout” lanes.」

「In addition to donating a portion of sales proceeds from products covered by the Thank You, Mount Fuji campaign to Shizuoka Prefecture, we have worked to support local communities and strengthen cooperation with municipalities through fundraising for areas affected by typhoons and by newly concluding an agreement with Suzuka, Mie Prefecture, concerning the supply of daily necessities during disasters, as part of our natural-disaster support and community disaster-preparedness initiatives.」

「With the aim of addressing social issues in local communities, we have worked toward a sustainable society through our activities under “AEON Heartful Volunteer,” which AEON Group companies began conducting this fiscal year, including coastal cleanup activities in Tsu, Mie Prefecture.」

「Before the opening of MaxValu Susono in Susono, Shizuoka Prefecture, in November 2021, we held a tree-planting ceremony under the “AEON Hometown Forest Creation” program and a ceremony to present welfare vehicles through the “AEON Social Welfare Fund” on the same premises.」

「We also donated a portion of sales under the “Thank You, Aichi” and “Thank You, Mie” campaigns, which aim to revitalize local communities through sales of products associated with Aichi and Mie prefectures, respectively, to the respective prefectures.」

「As part of our social contribution activities, we donated a portion of the amount spent using local WAON electronic money to the respective municipalities. In response to the debris-flow disaster in Atami, Shizuoka Prefecture, in July, we donated funds and contributions collected at our stores and provided food and beverages. We are also supporting the supply of food and hygiene products to people recuperating at home in response to Shizuoka Prefecture’s request following the increase in COVID-19 cases.」

「To support producers and invigorate local communities, we conducted a sales promotion for “Suruga Tai,” whose demand had fallen sharply during the COVID-19 pandemic, and worked with local university students to jointly develop nutritionally balanced boxed meals.」

「In September 2020, we launched the “Thank You, Mie” and “Thank You, Aichi” campaigns. Through sales of products associated with each prefecture, the campaigns promote local production for local consumption, while donating a portion of sales proceeds to the respective prefectures for use in environmental projects, health promotion and other activities.」

「This initiative follows the “Thank You, Mount Fuji” campaign, which has been conducted since 2010 to beautify and conserve Mount Fuji. Through sales of products associated with each prefecture, it promotes local production for local consumption, while donating a portion of sales proceeds to the respective prefectures for use in environmental projects, health promotion and other activities.」

「To expand opportunities to consume local products from each prefecture, whose demand had declined due to fewer international visitors to Japan and reduced demand from the food-service industry, we held a “Local Products Support Sale” and focused on supporting producers and stimulating local consumption. We also launched “Smart Donations,” which accepts donations through cashless payments as a new social contribution initiative.」

「We conducted sales promotions for products such as farmed red sea bream from Mie Prefecture and farmed horse mackerel from Uchiura, Numazu, Shizuoka Prefecture, whose demand had fallen sharply due to the impact of COVID-19, thereby contributing to increased consumption of regional products.」

「The number of business partners supporting this initiative reached 21, and a cumulative total of 32 Suruga Bay Design Products, including limited-edition products, had been launched.」

「This initiative promotes new purchases and membership registration for each locally themed WAON card, expands cashless payments by improving convenience, and advances accessible community contribution activities that make use of WAON's feature of directing part of the amount spent to environmental conservation activities and other causes. Approximately 10,000 cards had been sold by the end of November.」

「We continue to undertake initiatives contributing to local communities, including special mail-order sales featuring a wide range of carefully selected locally produced products, as well as the development and sale of “Suruga Bay Design Products” jointly planned with local companies.」

「The number of business partners supporting this initiative has now grown to 16, and the number of product varieties has expanded to 22.」

「In addition, we began selling the third product series designed around the local Suruga Bay in October. The products were planned and developed jointly with companies connected to the 11 cities and towns bordering Suruga Bay, with part of the sales proceeds from each product donated to environmental conservation activities.」

「Using donations from the “Thank You, Mount Fuji Campaign,” we donated one vehicle to the Shizuoka Prefecture Mount Fuji World Heritage Centre (Fujinomiya), which opened in December last year, for use in research, patrols, public outreach and educational activities contributing to the conservation of Mount Fuji's environment.」

「In recognition of this initiative as a contribution to the public interest, we received the Konju Hosho Medal of Honor in July 2016.」

「We plan to continue implementing these initiatives as part of our social contribution activities.」