Addressing Local Needs and Proposing Value Beyond Price

「In addition, to expand the selection of locally sourced products (see Note 1), the Company advanced the development of products aimed at addressing local issues and revitalizing communities, including commemorative products for Mie Prefecture’s 150th anniversary and Tokai CRAFT New Summer Orange Sour, made with New Summer oranges from Higashiizu.」

「In addition, to expand the selection of locally sourced products (see Note 1), the Company advanced the development of products aimed at addressing local issues and revitalizing communities, including commemorative products for Mie Prefecture’s 150th anniversary and Tokai CRAFT New Summer Orange Sour, made with New Summer oranges from Higashiizu.」

「In addition to holding the “Local Products Business Matching Fair” both in person and online as a venue for discovering and developing local products, the company advanced product development that deepens ties with local communities, including products made with locally sourced ingredients and products recreating the flavors of popular local restaurants.」

「In addition, existing stores, including this store, were renovated at a total of 7 locations. Efforts included expanding the local products section, promoting freshly prepared products in the deli and in-store bakery sections, and refreshing and expanding the frozen food assortment by replacing freezer cases.」

「We held the JIMONO Product Major Business Meeting simultaneously in person and online. To deliver the appeal of local products to more customers, we expanded the in-store rollout of products from the “You Choose! JIMONO Star Is Born” campaign and newly expanded product offerings through our online shop.」

「In our sales operations, we focused on the thorough execution of the basics, including assortments suited to the time of day and highlighting freshness and freshly prepared products. We also strengthened sales of products in growth categories by expanding delicatessen offerings and replacing freezer cases at 28 stores to expand frozen-food assortments.」

「As part of our initiatives involving locally sourced products, in addition to selling Topvalu Best Price “Fujinomiya Yakisoba,” we advanced development of Topvalu-brand products using locally sourced ingredients.」

「In our sales operations, we focused on the thorough execution of the basics, including assortments suited to the time of day and highlighting freshness and freshly prepared products. We also strengthened sales of products in growth categories by expanding delicatessen offerings and replacing freezer cases at 51 stores to expand frozen-food assortments.」

「In our sales operations, we focused on the thorough execution of the basics, including assortments suited to the time of day and highlighting freshness and freshly prepared products. We also strengthened sales of products in growth categories by expanding delicatessen offerings and replacing freezer cases at 32 stores to expand frozen-food assortments.」

「In our sales operations, we focused on the thorough execution of the basics, including assortments suited to the time of day and highlighting freshness and freshly prepared products. We also strengthened sales of products in growth categories by expanding delicatessen offerings and replacing freezer cases at 12 stores to expand frozen-food assortments.」

「As part of our initiatives involving locally sourced products, we newly held the “You Choose! JIMONO Star Is Born” campaign at stores in Shizuoka Prefecture and, for the first time, held the JIMONO Product Major Business Meeting simultaneously in person and online, among other initiatives.」

「For the first time, we held the JIMONO Product Major Business Meeting simultaneously in person and online. Store employees selected the products to be offered at their own stores, thereby expanding assortments of locally sourced products.」

「As part of our initiatives involving locally sourced products that support producers and are familiar to local customers, we held the “You Choose! JIMONO Star Is Born” campaign at stores in Shizuoka Prefecture. Together with customers and business partners, we worked to revitalize the community by discovering and developing locally sourced products.」

「In our sales operations, in response to rising cost-consciousness following food price increases, we strengthened the rollout of AEON’s Topvalu products, which continued to hold prices steady from July onward except for certain items, and worked to ensure assortments of products in appropriate sizes for eating or using everything. We also sold specialty products through our online shop as part of our initiative to deliver more local products to customers in more communities, promoting consumption of local products across regions.」

「As a new local-production-for-local-consumption initiative, in February 2022 we established “Yasai Bus” collection points at 4 stores in central and western Shizuoka Prefecture in cooperation with Yasai Bus Co., Ltd. of Makinohara, Shizuoka. As part of our initiative to promote consumption of local products across regions, we also held Shizuoka Prefecture fairs in the 7 prefectures where we operate and sold specialty products from each region through our online shop.」

「In response to persistent cost-consciousness, repeated food price increases and consumers’ heightened focus on protecting household finances, we worked to ensure assortments of small-portion products designed for eating or using everything, distribute discount coupons through our dedicated app, and strengthen the rollout of AEON’s Topvalu products, for which a price freeze had been announced.」

「In response to continued demand for home meal preparation and persistent cost-consciousness during the COVID-19 pandemic, we implemented initiatives under the theme of “thorough execution of the basics,” including displays tailored to time-based needs, stronger key-day promotions and small-portion assortments. We also renovated 10 existing stores to revitalize them and strengthen their competitiveness through assortments and layouts suited to local characteristics, stronger fresh-foods and delicatessen offerings, expanded locally sourced products familiar to local customers, and product development using local ingredients.」

「To further expand locally sourced products familiar to local customers and create assortments rooted in each community, we held the JIMONO Product Major Business Meeting online this year after cancelling it last year due to COVID-19. Business partners proposed products on the website, and employees, primarily community employees (part-time employees) participating from all stores, selected the products to be offered at their respective stores.」

「To respond to continued demand for home meal preparation and rising cost-consciousness during the COVID-19 pandemic, we strengthened the rollout of fresh foods and frequently purchased products and improved price-focused promotions. We also ensured assortments of small-portion products in individual packaging and prepared displays for key days such as the uniform-price Tuesday and Wednesday Market and customer appreciation days, as well as weekends, to provide customers with a stable supply of products.」

「Beginning 1 September, the first anniversary of the management integration with Maxvalu Chubu Co., Ltd., we held an “Integration First Anniversary Festival,” offering and extensively promoting original first-anniversary products, larger-size products and special-price products that leveraged the greater scale resulting from the integration. We also launched “Thank You, Mie” and “Thank You, Aichi” campaigns on the same day to expand locally sourced products familiar to local customers and further strengthen ties with the communities.」

「We continued the “thorough execution of the basics” across various operations, including freshness management, eliminating out-of-stocks, creating displays suited to time-based needs, and customer-oriented service. We also addressed rising demand during the COVID-19 pandemic for home meal preparation and individual meals, as well as persistent cost-consciousness, by strengthening sales operations on key days such as Tuesday and Wednesday Market and customer appreciation days and on weekends, highlighting prices for fresh foods and frequently purchased products, expanding small-portion assortments in individual packaging and distributing discount coupons through our dedicated app.」

「In our domestic business, we worked under the theme of “thorough execution of the basics” across a range of operations to address customers’ inconveniences and differentiate ourselves from competing stores. Initiatives included improving price competitiveness in response to persistent cost-consciousness, ensuring assortments in appropriate sizes for eat-all and use-all consumption, creating displays suited to time-based needs, and providing customer-oriented service.」

「On 10 October 2019, we launched 5 new products featuring designs of Suruga Bay and reintroduced 7 products. The products featuring Suruga Bay were manufactured in one of the 11 cities and towns facing the bay and were jointly developed with companies associated with those 11 municipalities, based on the shared goal of “passing Shizuoka Prefecture’s prized Suruga Bay on to future generations.”」

「We concentrated on rolling out original integration commemorative products, larger-size products and special-price products developed jointly as an integrated company. We also expanded the number of participating stores for promotions previously conducted by both companies, such as the weekday uniform-price Tuesday and Wednesday Market and the “Super Max Day” held on the 10th of each month. In anticipation of changes in consumption trends following the consumption-tax increase, we worked to provide products and strengthen promotions by leveraging the greater scale resulting from the management integration.」

「In our domestic business, to address customers’ increasingly diverse needs and improve customer satisfaction, we worked under the theme of “thorough execution of the basics” on various initiatives, including strengthening time-based merchandising tailored to demand at 9:00 a.m. and in the evening, expanding assortments of small-portion and loose products designed for eating or using everything, and improving employees’ customer service and greeting standards.」

「In our domestic business, we have actively strengthened our products to improve price competitiveness and differentiate ourselves from competing stores, including by enhancing product compositions covering the needs of every household in our trading areas in terms of production origin, size and quality. In the fresh-foods and delicatessen divisions, we are focusing on developing products that encourage customers to visit and want to eat them again, while further refining our core products.」

「To respond closely to customers’ increasingly diverse needs, we worked to establish a sales structure offering product sizes suited to the needs of every household in our trading areas. This included promoting small-portion, loose and individually portioned sales, as well as strengthening case sales to meet demand for bulk purchases.」

「We worked to offer healthy and fulfilling food choices by revitalizing the prepared-foods section, including through the development of locally sourced products using the central-kitchen function of the Nagaizumi Logistics Center.」

「Against this backdrop, we worked to offer healthy and fulfilling food choices by responding closely to customers’ increasingly diverse needs, including expanding local-product assortments, introducing popular Chinese prepared foods and strengthening proposals for prepared foods based on our original recipes supervised by registered dietitians.」

「Against this backdrop, we worked to offer healthy and fulfilling food choices by responding closely to customers’ increasingly diverse needs, including expanding assortments of local products and strengthening sales of prepared foods supervised by our registered dietitians.」

「In the fresh-foods division, we expanded small-portion products and increased sales of locally sourced products. In the livestock division, as part of efforts to strengthen food safety and security, we began selling chicken produced in Shizuoka Prefecture that had received the prefecture’s “Shizuoka Agricultural, Forestry and Fisheries Products Certification,” under the new name “Fujinokuni Herb Chicken from Shizuoka Prefecture.”」

「To address customers’ increasingly diverse needs, we actively worked to offer healthy and fulfilling food choices by proposing seasonal products, expanding assortments of community-rooted products and strengthening sales of prepared foods supervised by our registered dietitians.」

「The fifth “JIMONO Product Major Business Meeting,” where store part-time employees directly selected and purchased products, was held in June, with a total of 350 local producers and manufacturers exhibiting. Store employees carefully evaluated products using local specialties and hidden popular products long enjoyed in the community, and introduced approximately 1,100 new products.」

「In addition, we promoted community-based management by strengthening assortments of locally selected products and responses to seasonal events in each area. We also began special mail-order sales under the “JIMONO Kore Ii-ne! Collection” campaign and launched sales of all 8 types of Maxvalu-exclusive original unpasteurized sake and wine developed in collaboration with local businesses.」

「We worked to further advance community-based management by shortening delivery lead times from produce production areas to stores, developing new products using local ingredients and expanding locally sourced product sections. We also actively addressed management issues such as Tuesday and Wednesday market events, customer appreciation days, strengthening weekend sales operations and enhancing displays from the evening onward.」

「We strengthened initiatives focused on freshness, including shortening delivery lead times from produce production areas to stores and establishing procurement routes from local seafood suppliers. We also worked to develop new products using local ingredients and identify new producers as part of our efforts to strengthen locally sourced products.」

「In our domestic business, we strengthened initiatives relating to freshness, including shortening delivery lead times from production areas to stores in the produce division, expanding the rollout of freshly caught fish in the seafood division and strengthening the preparation and processing of whole fish ahead of the evening peak. We have also continued working to increase sales of locally sourced products by establishing dedicated local-product sections, introducing new products and developing new producer relationships.」

「We worked to optimize product sizes and assortments according to the ages and household structures of local customers, while continuously strengthening the rollout of locally sourced products, identifying new producers and introducing new products to expand assortments of locally selected goods in each area. We also strengthened initiatives to improve product freshness, which is essential for a food supermarket, and continuously addressed consumption trends such as polarization of consumption, reduced home cooking and health consciousness. These initiatives included highlighting value at Tuesday and Wednesday market events and customer appreciation days, strengthening weekend sales operations, enhancing evening and nighttime displays and revitalizing stores through renovations. Existing-store sales progressed steadily, reaching 101.8% year on year.」