Diversifying Promotional and Payment Methods Through WAON Point Cards
First written in FY2017-Q2. 5 of 9 entries say "Advanced", first in FY2019. Latest entry: FY2026-H1.
4 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In conjunction with the launch of AEON's new AEON Pay service, we offered 10 times the standard WAON POINT rewards for payments made using AEON Pay on “Super Max Day,” held on the 10th of each month. We also launched retail media and developed effective promotional activities.」
Promotions using WAON POINT and payments were developed through integration with the new AEON Pay, 10-times-standard rewards and the introduction of retail media. - FY2023RestatedAnnual report
「We issue 9 types of local WAON cards and donate 0.1% of customers' spending to support the revitalization of local communities.」
The company continues its initiative linking local WAON cards with promotions, payments and donations to support community revitalization. - FY2021AdvancedAnnual report
「We issue 9 types of local WAON cards: “Shizuoka Mt. Fuji WAON,” “Yamanashi Mt. Fuji WAON,” “Shussejo Hamamatsu Castle WAON,” “Fujinomiya Yakisoba WAON,” “World Heritage Nirayama Reverberatory Furnace WAON,” “Aichi Three Heroes WAON,” “Disaster Prevention and Mitigation City Nagoya WAON,” “Ise-Shima WAON” and “Kumano Kodo Iseji WAON.” We donate 0.1% of customers' spending to support the revitalization of local communities.」
WAON has been expanded beyond a promotional and payment tool into a community contribution initiative combining 9 types of local cards with donations of 0.1% of spending. - FY2020AdvancedAnnual report
「As a result, our cashless payment ratio at the end of February 2020 was up 1.6 percentage points from the end of September 2019.」
The cashless payment ratio rose 1.6 percentage points from the end of September 2019 to the end of February 2020, driven by campaigns to attract new local WAON members and other initiatives. - FY2020-Q3AdvancedAnnual report
「As part of our efforts to promote cashless payments, we launched a new-member campaign for “local WAON” electronic money in our operating areas from 1 October, in conjunction with the “Super Max Day” held on the 10th of each month. The campaign promoted the purchase and registration of each local WAON card, expanding cashless payments by improving convenience while also promoting community contribution activities by leveraging the feature of these WAON cards whereby part of the amount spent is used for environmental conservation and other activities. Approximately 10,000 cards had been sold by the end of November.」
The local WAON initiative was expanded to the 7 prefectures in the operating area following the integration, with approximately 10,000 cards sold from 1 October through the end of November. - FY2019AdvancedAnnual report
「We also strengthened initiatives to increase the number of customers, visit frequency and items purchased per visit by integrating merchandising, sales and promotions through the use of WAON POINT and card analysis.」
The company moved beyond using WAON POINT solely as a payment and promotional tool, developing specific measures to increase the customer base, visit frequency and items purchased per visit by linking card analysis with merchandising, sales and promotions. - FY2017RestatedAnnual report
「In June last year, we introduced cash payment points cards (WAON POINT cards) in response to strong customer demand, improving customer convenience and diversifying payment methods. We are working to encourage repeat visits by communicating the benefits and convenience of WAON POINT and strengthening WAON POINT promotions.」
The annual report continues to cover the introduction of WAON POINT cards, improved convenience, diversification of payment methods and efforts to encourage repeat visits through stronger promotions. - FY2017-Q3RestatedAnnual report
「In June, we introduced cash payment points cards (WAON POINT cards) in response to strong customer demand, improving customer convenience and diversifying payment methods. We will continue strengthening WAON POINT promotions by communicating the benefits and convenience of WAON POINT to customers and encouraging repeat visits.」
For the WAON POINT cards introduced from June, the company continues to report efforts to improve convenience, diversify payment methods and strengthen promotions going forward. - FY2017-Q2First statedAnnual report
「In response to strong customer demand, we began introducing cash payment points cards (WAON POINT cards) in stages from June. The introduction of WAON POINT cards enables us to use promotional effects from WAON bonus points and other incentives and to accommodate greater diversification of customers' payment methods and combinations of payment methods.」
Cash payment points cards were introduced in stages from June to support promotions using bonus points and diversify payment methods.