Escaping Homogeneous Competition through Data and Technology

「2026年６月より東京23区と大阪市内の一部店舗にて「Uber Eats」デリバリーを導入し、当社の商品をご注文から短時間でお届け可能なサービスを開始いたしました。」

「In September, we began nationwide sales of BIO-RAL products on Amazon.co.jp, steadily advancing our efforts to escape homogeneous competition.」

「The Company is promoting initiatives to reduce workloads and improve operational efficiency, including expanding to ordering in the fresh-food division the automated ordering service using AI demand forecasting, which began being introduced for daily-delivery products in February 2021, and operating it at nearly all stores.」

「As specific initiatives to advance the management strategy under the Seventh Medium-Term Management Plan, the Company revamped its customer smartphone app in July, added more convenient and cost-saving functions, and is steadily increasing the number of users, with further enhancements planned. It has also begun introducing electronic shelf labels at stores in the Kinki region, following the Tokyo metropolitan region. In addition, from February 2024 it expanded to fresh-food ordering the automated ordering service using AI demand forecasting, which began being introduced for daily-delivery products in February 2021, with operation planned at all stores by April 2024, among other initiatives.」

「Moving away from competition based on standardization: while refining the products and services unique to Life, we aim to provide customers with a comfortable shopping experience by expanding our online business and providing information through the Life app for smartphones, toward the creation of a convenient shopping environment in which customers and Life are seamlessly connected.」

「Specifically, the Company is strengthening the development of original products such as BIO-RAL, a private brand based on body-friendly ingredients and production methods and health- and nature-oriented preferences; expanding the number of stores with product assortment sections based on the BIO-RAL concept to 240, approximately 80% of all stores; expanding the online supermarket business including services for Amazon Prime members; and actively opening new stores.」

「Under these operating conditions, the Company has positioned the current fiscal year as the final year of the medium-term plan launched in fiscal 2018 to become the leading trusted local store, and is working to break away from competition based on homogenization and promote differentiation through various initiatives. Specifically, it is strengthening the development of original products such as BIO-RAL, a private brand based on body-friendly ingredients and production methods and health- and nature-oriented preferences; expanding the number of stores with product assortment sections based on the BIO-RAL concept to 207, approximately 70% of all stores; expanding the online supermarket business including services for Amazon Prime members; and actively opening new stores.」

「Under these operating conditions, the Company has positioned the current fiscal year as the final year of the medium-term plan launched in fiscal 2018 to become the leading trusted local store, and is working to break away from competition based on homogenization and promote differentiation through initiatives including strengthening the development of original products such as BIO-RAL, a private brand based on body-friendly ingredients and production methods and health- and nature-oriented preferences, expanding the online supermarket business including services for Amazon Prime members, and actively opening new stores.」

「To escape homogeneous competition and sharpen LIFE-ness through initiatives using data and technology and the expansion of the online supermarket, the BIO-RAL natural supermarket business and original products」