Pursuit of Fashion Appeal, Design Appeal and Originality

「On 19 November 2024, the company transferred all shares of Mac-House Co., Ltd., which operated an apparel business, to G Future Fund No. 1 Investment Limited Partnership.」

「In terms of products, we introduced collaboration products with a popular anime series and, in response to growing demand for outdoor products, launched original-design products from the popular outdoor brand “CAPTAIN STAG.” We also began carrying the larger sizes frequently requested by customers, thereby promoting product development that responds to market needs.」

「In terms of products, we strengthened proposals for a lifestyle in which families can enjoy casual fashion by introducing collaboration products with a popular anime series and selling full lines, including kids' lines, for brands that had previously carried only men's and women's products.」

「In terms of product strategy, we worked to expand sales of low-priced private-label jeans, broaden our range of low-priced sundries, strengthen sales of everyday apparel such as innerwear, legwear and homewear, and differentiate our designs from those of other companies through original logos and characters.」

「In terms of product strategy, we worked to expand sales of high-quality, low-priced private-label jeans, broaden our range of low-priced sundries, strengthen sales of everyday apparel such as innerwear, legwear and homewear, and differentiate our designs from those of other companies through original logos and characters.」

「The company pursued design differentiation through original logos and characters.」

「We differentiated ourselves from competitors by developing original character products and achieving low-priced products with high gross margins through measures such as reviewing production locations. Innerwear, legwear and children’s apparel, in particular, performed well as everyday essentials.」

「In terms of products, the company strengthened sales of inner legwear and homewear, which meet practical demand, and sought to differentiate itself from competitors by incorporating its original new characters “Parker Cat,” “WIMP GHOST,” “MIX UP WORLD,” and “Koenji 3-chome Shokudo” into cut-and-sew designs.」

「We continued to pursue the 6 basic initiatives set out in the previous consolidated fiscal year to achieve renewed growth: “strengthening sales capabilities by embedding a customer-service culture,” “continuously increasing new customers,” “expanding everyday essentials needed for daily life,” “achieving low prices and high gross margins through procurement reform,” “pursuing distinctive designs and content,” and “increasing sales per store by expanding store formats.”」

「⑤Pursuit of original designs and content,」

「The company pursued 6 themes, including the pursuit of fashion appeal, design appeal, and originality. Specifically, it promoted a focus on denim-themed products and efforts targeting low-priced, trend-driven products for women.」