Providing Products That Delight Customers

「株式会社惣栄食品 is a prepared-food manufacturer with a top-tier track record in Miyazaki Prefecture and produces high-quality products with a handmade character that customers appreciate. Some of its products have already been handled at stores operated by our Group, but going forward we will further expand their distribution within the Group to strengthen the competitiveness of the prepared-food business and contribute to Group performance.」

「In its business operations, as part of "Strategy 2: Strengthening Competitiveness" and "Strategy 3: Strengthening Profitability," the company has sought to strengthen and enhance the added value of its private-label products and proprietary products. During the interim consolidated accounting period, it launched "Strong Carbonated Water Lemon," its second private-label product, and worked to create Group synergies and improve profitability.」

「株式会社永野 operates 8 supermarkets in northern Miyazaki Prefecture and Miyazaki City and has gained a certain level of recognition both inside and outside the prefecture through its humorous in-house-developed products. By leveraging our group's management resources and expertise, we aim to strengthen its management base, while using the company's differentiated products and brand strength to create synergies across the group.」

「株式会社マルキョウ strengthened the development of original products in its fresh-food departments. In its general foods and daily necessities departments, it introduced category discounts, offering staple products at affordable prices on designated days of the week.」

「株式会社マルキョウ is strengthening the development of original products in its fresh-food departments. The produce department sells original マルキョウ sweets made with fresh fruit, while the fresh fish department sells authentic sushi prepared in-store from fresh fish, branded "Fishmonger's Sushi," as well as "Fishmonger's Prepared Foods." The meat department offers attractive products made using advanced cutting techniques.」

「The prepared-food and sushi departments are also actively developing original products to meet customer needs.」

「株式会社マルキョウ operates fresh-foods-focused stores. In particular, it develops sales floors focused on the freshness of fresh products. In seafood, it holds a “morning market” featuring fresh fish procured that day; in meat, an “evening market” featuring freshly cut products; and in produce, it continually works to display fresh products.」

「In this environment, the company has pursued fresh-food-focused store operations in response to increasingly diverse consumer needs, under the themes of "better-tasting products at lower prices," "the design of food" and "premiumization of food." The fresh fish department has developed "fishmonger's prepared foods" and "fishmonger's sushi," the meat department has expanded its range of branded meats, and the produce department has strengthened its range of cut fruit and developed fruit-based sweets. The prepared-food and sushi departments have also increased their development of handmade products.」

「With the spread of COVID-19 centered in Fukuoka Prefecture showing no signs of abating, 株式会社マルキョウ continues to face severe conditions with an uncertain outlook. In this environment, it has pursued fresh-food-focused store operations centered on ready-to-eat products, in line with consumers' preference for eating at home, under the themes of "better-tasting food at lower prices," "the design of food" and "developing original products."」

「株式会社丸久 thoroughly reviewed its product range from the customer's perspective in order to respond sensitively to diversifying customer needs accompanying the spread of COVID-19. …Going forward, we will continue working to offer an attractive product range and improve service levels so that we can respond sincerely to customer requests.」

「The prepared-food department has also strengthened procurement and developed handmade and マルキョウ original products, which have been well received by customers.」

「The prepared-food department has also strengthened procurement and developed handmade and マルキョウ original products, which have been well received by customers.」

「株式会社マルキョウ is working to achieve "fresh-food-focused store operations" by enhancing and expanding the dried-fruit sales area in the produce department and strengthening the fishmonger-style sushi section in the fresh fish department. It has introduced sushi-roll-making robots at several stores to strengthen production of thick, medium and thin rolls. In the meat department, it is strengthening the product range to meet commercial-use demand and improving freshness, while in the prepared-food department it is differentiating itself from convenience stores and drugstores by developing attractively priced products.」

「株式会社マルキョウ is developing stores focused on strengthening fresh foods in order to achieve "fresh-food-focused store operations." In the produce department, it is enhancing and expanding sales areas for dried fruit, a health food; in the fresh fish department, it is strengthening the sushi section operated like a fishmonger; in the meat department, it is strengthening the product range to meet commercial-use demand and improving freshness; and in the prepared-food department, it is developing attractively priced products. Through differentiation from convenience stores and drugstores and everyday low pricing (EDLP) for processed foods, the company is creating stores where nearby customers can shop easily every day.」

「株式会社マルキョウ is developing stores focused on strengthening fresh foods in order to achieve "fresh-food-focused store operations." In the produce department, it is enhancing and expanding sales areas for dried fruit, a health food; in the fresh fish department, it is strengthening the sushi section operated like a fishmonger; in the meat department, it is strengthening the product range to meet commercial-use demand and improving freshness; and in the prepared-food department, it is developing attractively priced products. Through differentiation from convenience stores and drugstores and everyday low pricing (EDLP) for processed foods, the company is creating stores where nearby customers can shop easily every day.」

「In addition to strengthening fresh foods by expanding fresh-food sales areas and broadening the product range, the company worked to improve communication with customers by establishing a counter-service section in the fresh fish department where customers can readily request food preparation. As a result, fresh-food sales have remained strong, and the company aims to link this performance to improved earnings across the company.」

「In addition to strengthening fresh foods by expanding fresh-food sales areas and broadening the product range, the company worked to improve sales-floor layouts and widen aisles to make it easier for customers to choose products, as well as to improve energy efficiency. These initiatives increased fresh-food sales and reduced electricity costs.」

「In terms of communication, some stores were remodeled for counter-service sales, modeled on traditional fishmongers, so that staff could respond to customers' requests while conversing with them. In terms of convenience, the company expanded cut products such as cut salads and cut fruit, as well as products such as pre-seasoned fish and meat.」

「As part of its efforts to strengthen fresh foods, the company expanded the "Wakuwaku Project," which strengthens produce sales and began in the second quarter, to 27 stores.」

「The produce department launched the "Wakuwaku Project" at several stores to strengthen sales of produce believed to be most frequently served at customers' tables. Rather than focusing solely on price, the project emphasizes quality, freshness and product range, while varying the sales floor and sales approach between the morning and afternoon, with the aim of creating an experience that excites both customers and the company. The company plans to roll out the project to more stores in stages. In addition, in response to the recent increase in dual-income couples and the declining birthrate and aging population, it has worked to improve convenience for customers by expanding ready-to-cook fish such as fillets and prepared fish in the fresh fish department, and creating sections for pre-seasoned products in the meat department.」

「株式会社マルキョウ identified "having customers choose マルキョウ" as a key issue and has pursued the following measures to increase store visitors. In fresh foods, to meet market demand for higher quality, it has increased direct transactions with producers and exchanged views on product concepts and specifications in an effort to discover "high-quality, health-conscious ingredients" that are not widely distributed through conventional markets.」

「②Providing products that customers will appreciate」

「②Providing products that customers will appreciate」

「②Providing products that customers will appreciate」

「②Providing products that customers will appreciate」