Establishing a Dominant Position in Oita Prefecture Through the Succession of 新鮮市場

「During the current interim consolidated accounting period, shares in 株式会社永野, which operates 8 food supermarkets in Miyazaki, Miyazaki Prefecture, were acquired. The company was included in the scope of consolidation with 31 August 2025 designated as the deemed acquisition date.」

「During the current interim consolidated accounting period, shares in 株式会社永野, which operates 8 food supermarkets in Miyazaki, Miyazaki Prefecture, were acquired. The company was included in the scope of consolidation with 31 August 2025 designated as the deemed acquisition date.」

「In addition, following the acquisition of shares in 株式会社ハツトリー in March 2023, the company and its consolidated subsidiary 有限会社シード宮崎 have been included in the scope of consolidation since the first-quarter consolidated accounting period. 株式会社ハツトリー operates 6 food supermarkets, with Foodaly Kirishima store in Miyazaki, Miyazaki Prefecture, as its flagship store. These stores offer a diverse range of high-quality, health-oriented products, centered on fresh foods and prepared foods.」

「In addition, following the acquisition of shares of 株式会社ハツトリー in March 2023, the company included 株式会社ハツトリー and its consolidated subsidiary 有限会社シード宮崎 in the scope of consolidation from the first-quarter consolidated accounting period. 株式会社ハツトリー operates 6 food supermarkets, including フーデリー霧島店 in Miyazaki City, its flagship store, offering a diverse range of high-quality and health-oriented products, mainly fresh foods and prepared dishes. During the six-month period ended the second quarter, the company worked to strengthen earnings through flyer promotions and day-of-week services, while securing profit by controlling operating expenses through lower procurement costs for packaging materials and consumables and more appropriate labor management, making use of 株式会社ハツトリー's differentiated products and brand strength as well as the management resources and expertise of the Retail Partners Group. Going forward, it plans to improve logistics efficiency through the joint use of the group's distribution centers and improve operating efficiency through the development and systemization of various manuals, with the aim of creating further synergies and contributing to an increase in the corporate value of the group.」

「On 22 March 2023, the company acquired shares issued by 株式会社ハツトリー. In Miyazaki City, 株式会社ハツトリー operates 5 stores under its leading proprietary brand “フーデリー” and 1 store under the voluntary chain “鮮ど市場,” as high-quality food supermarkets offering a wide range of food products, mainly fresh foods and prepared dishes.」

「In November 2022, 株式会社新鮮マーケット opened a new 新鮮市場判田店 in Oita City, Oita Prefecture, bringing the number of operating stores to 15 at the end of the third quarter.」

「In April 2022, 株式会社マルミヤストア newly opened an agricultural and forestry products direct sales outlet at 道の駅宇目 in Saiki City, Oita Prefecture, and began integrated sales operations at the roadside station. In June of the same year, it opened a new マルミヤストア大在店 in Oita City, Oita Prefecture, bringing the number of operating stores to 44 at the end of the second quarter.」

「株式会社新鮮マーケット continues to seek increases in the number of items sold and sales by focusing on the Tuesday 新鮮95円市場 promotion and improving the sales floor at opening on weekdays, under the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture.”」

「In March 2021, 株式会社マルミヤストア acquired the business of 2 supermarkets from 株式会社小野商店 (Usa City, Oita Prefecture). Also in March of the same year, it acquired shares of 株式会社戸村精肉本店 (Nichinan City, Miyazaki Prefecture) and made it a consolidated subsidiary. Through these actions, the company is establishing a dominant position in Kyushu and strengthening its management base.」

「In September of the same year, 株式会社戸村精肉本店 acquired shares of 株式会社戸村牧場 and made it a consolidated subsidiary.」

「株式会社マルミヤストア opened the 2 supermarkets acquired from 株式会社小野商店 in March 2021 as マルミヤストア安心院店 and 院内店, both in Usa City, Oita Prefecture. It also closed 三重店 in Bungo-Ono City, Oita Prefecture, in August of the same year for renovation, leaving 43 operating stores at the end of the second quarter. 株式会社新鮮マーケット had 14 operating stores. 株式会社戸村精肉本店, which became a consolidated subsidiary in March 2021, operated スーパーとむら油津店, 吾田店, 飫肥店 and 星倉店, all in Nichinan City, Miyazaki Prefecture, and had 4 operating stores at the end of the second quarter.」

「To further expand its business, the company acquired the business of 2 supermarkets from 株式会社小野商店 (Usa City, Oita Prefecture) in March 2021. Also in March 2021, it acquired shares of 株式会社戸村精肉本店 (Nichinan City, Miyazaki Prefecture) and made that company and 株式会社戸村フーズ consolidated subsidiaries. This marked the group's first store opening in Nichinan City, Miyazaki Prefecture, and the company expects various benefits, including a stronger management base through the establishment of a dominant position in southern Kyushu.」

「In addition, 株式会社新鮮マーケット is focusing on improving freshness and quality through optimal inventory management in the fresh food division under the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture.” It is also seeking to increase the number of items sold through fixed-day and fixed-format promotions, reduce costs through focused expense management, and improve performance by raising productivity.」

「In addition, 株式会社新鮮マーケット renovated the 新鮮市場佐伯店 in Saiki City, Oita Prefecture, in April 2019 and the 大貞店 in Nakatsu City, Oita Prefecture, in July of the same year, bringing the number of operating stores to 14.」

「株式会社新鮮マーケット has adopted the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture,” strengthened collaboration with tenant companies, and continued to seek increases in the number of items sold by refining its core promotional campaigns held every Tuesday and on the 10th, 15th and 29th of each month, aimed at improving customer support for the fresh food division.」

「株式会社新鮮マーケット has adopted the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture,” strengthened collaboration with tenant companies, and continued to seek increases in the number of items sold by refining its core promotional campaigns held every Tuesday and on the 10th, 15th and 29th of each month, aimed at improving customer support for the fresh food division.」

「株式会社新鮮マーケット has adopted the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture” and is seeking to increase the number of items sold by strengthening initiatives for the “新鮮95円市場” held every Tuesday, including participation by tenant companies, with the aim of improving customer support for the fresh food division.」

「株式会社新鮮マーケット has adopted the policy of becoming the “No. 1 fresh-food-focused supermarket in Oita Prefecture.” To provide products that satisfy customers, it is working to ensure rigorous freshness management and, to strengthen the fresh food division, is seeking to increase customer traffic through promotional campaigns that capitalize on the distinctive characteristics of each fresh-food category, thereby strengthening sales capabilities.」

「株式会社新鮮マーケット has adopted the policy of becoming the “No. 1 fresh-food-focused supermarket in Oita Prefecture” and is undertaking various initiatives. Specifically, in its retail operations, it is working to ensure rigorous freshness management and focusing on proposing promotions that maximize the distinctive characteristics of each of the 3 fresh-food categories. All employees are working together to make these promotions successful and strengthen sales capabilities.」

「株式会社新鮮マーケット has adopted the policy of becoming the “No. 1 fresh-food-focused supermarket in Oita Prefecture” and is undertaking various initiatives to improve performance.」

「Through this initiative, 株式会社マルミヤストア, which operates supermarkets mainly in Oita Prefecture as well as in Miyazaki, Kumamoto and Fukuoka prefectures, and 株式会社新鮮マーケット will work to increase market share in Oita Prefecture.」

「In its retail operations, the company places a strong focus on the fresh food division, with particular emphasis on the produce division as a strategic area. Under the slogan “No. 1 fresh-food-focused supermarket in Oita Prefecture,” it is working diligently on its day-to-day operations.」

「株式会社マルミヤストア established 株式会社新鮮マーケット on 18 April 2016 to improve and stabilize management by establishing a dominant position in Oita Prefecture, one of its management priorities. On 24 June of the same year, 株式会社新鮮マーケット took over 18 food supermarkets from 株式会社オーケー, which operated food supermarkets throughout Oita Prefecture, mainly in Oita City, through an absorption-type company split. 株式会社新鮮マーケット operates 14 of the stores and 株式会社アタックスマート operates 4. Going forward, 株式会社マルミヤストア, which operates supermarkets mainly in Oita Prefecture as well as in Miyazaki, Kumamoto and Fukuoka prefectures, and 株式会社新鮮マーケット, based in Oita Prefecture, will work to increase market share in Oita Prefecture.」

「株式会社マルミヤストア operates supermarkets mainly in Oita Prefecture, as well as in Miyazaki, Kumamoto and Fukuoka prefectures, and has identified a dominant-position strategy in Oita Prefecture as one of its management priorities. The company determined that taking over the supermarket business operated by オーケー throughout Oita Prefecture, mainly in Oita City, would enable it to improve and stabilize management by establishing a dominant position in Oita Prefecture.」