Strengthening Merchandise and Sales Capabilities at Discount Stores

「In the discount store business, as consumer thrift orientation has increased amid rising prices, the company continues to pursue convenient, community-based discount stores and promote operating policies centered on EDLP (Everyday Low Price) and EDLC (Everyday Low Cost).」

「In the discount store business, as consumer thrift orientation has increased amid rising prices, the company continues to pursue convenient, community-based discount stores and promote operating policies centered on EDLP (Everyday Low Price) and EDLC (Everyday Low Cost).」

「In the discount store business, as consumers have become more thrift-oriented amid rising prices, the company continues to pursue convenient, community-based discount stores and promote operating policies centered on EDLP (Everyday Low Price) and EDLC (Everyday Low Cost).」

「The company revived daily specials and pursued a management strategy involving value-oriented pricing and the securing of profit margins. It also rationalized similar products, introduced new products and products that sell well at other companies but were not previously carried, and developed more dynamic store floors.」

「株式会社アタックスマート continues to make “providing customers with value for money” its basic policy, seeking to strengthen its product offering and become a convenient store for everyday life, with an EDLP (Everyday Low Price) pricing strategy as its core.」

「株式会社アタックスマート continues to make “providing customers with value for money” its basic policy, seeking to strengthen its product offering and become a convenient store for everyday life, with an EDLP (Everyday Low Price) pricing strategy as its core.」

「株式会社アタックスマート continues to make “providing customers with value for money” its basic policy, seeking to strengthen its product offering and become a convenient store for everyday life, with an EDLP (Everyday Low Price) pricing strategy as its core. It has revived daily specials, set prices that offer better value than regular selling prices even after promotional periods end, and pursued a management strategy that secures profit margins. It has also rationalized similar products, introduced new products and products that sell well at other companies but were not previously carried, and developed more dynamic store floors.」

「株式会社アタックスマート opened a new アタックスサエラ店 in Kosa, Kumamoto Prefecture, in May 2021. As a result, the number of operating stores in the discount store business was 32 at the end of the current consolidated fiscal year.」

「With consumers continuing to favor thrift, 株式会社アタックスマート has adopted “We will respond with prices set in good faith” as its slogan and is working to improve business performance, centered on a dominant-store strategy in Kyushu and an EDLP pricing strategy.」

「株式会社アタックスマート has made “providing customers with value for money” its basic policy, seeking to strengthen its product offering and become a convenient store for everyday life, with an EDLP (Everyday Low Price) pricing strategy as its core. It also implemented measures to encourage purchasing, including resuming flyer promotions that had been suspended to help prevent the spread of COVID-19.」

「With consumers continuing to favor thrift, 株式会社アタックスマート is working to improve business performance under the motto “We will respond with prices set in good faith,” centered on a dominant-store strategy in Kyushu and an EDLP pricing strategy.」

「With consumers continuing to favor thrift, 株式会社アタックスマート is working to improve business performance under the motto “We will respond with prices set in good faith,” centered on a dominant-store strategy in Kyushu and an EDLP pricing strategy.」

「With consumers continuing to favor thrift, 株式会社アタックスマート is working to improve operating performance under the motto “We will respond with prices set in good faith,” centered on a dominant-store strategy in Kyushu and an EDLP pricing strategy.」

「株式会社アタックスマート regards the continuing consumer preference for thrift as an opportunity and is working to offer good-value products that help household budgets and improve costs, while pursuing EDLC (Everyday Low Cost) and EDLP (Everyday Low Price).」

「株式会社アタックスマート views consumer trends, with an increasing preference for thrift, as an opportunity. It is securing sales through a range of good-value products, opening new stores despite the challenging environment for store openings, and pursuing a dominant presence in Kyushu.」

「株式会社アタックスマート has adopted “providing customers with value for money through every product” as its policy for the current fiscal year and continues to focus on EDLP and EDLC initiatives.」

「株式会社アタックスマート has adopted “providing customers with value for money through every product” as its policy for the current fiscal year and continues to focus on EDLP and EDLC initiatives.」

「In terms of store expansion, 株式会社アタックスマート opened 柳丸店 in Miyazaki City, Miyazaki Prefecture, in April 2018. In May, when remodeling its core 小松店 in Miyazaki City, it added fresh foods to the product range, making the store more convenient.」

「In terms of store expansion, 新鮮市場ＡＸ花月店 was remodeled as アタックス日田店 in April 2017, アタックス高鍋店 opened in Takanabe, Koyu District, Miyazaki Prefecture, in October of the same year, and 新鮮市場ＡＸ鶴崎店 was remodeled as アタックス鶴崎店 in Oita City in November. As アタックス杵築店 in Kitsuki, Oita Prefecture, was closed in July of the same year, the number of operating stores was 25.」

「Specific initiatives included improving operating performance through the review of business partners and contract terms carried out in the first quarter, and increasing sales and reducing inventory and labor costs by improving ordering accuracy following the change in the ordering system implemented from 1 April 2017. In addition, from August of the same year, the company reviewed prices of household necessities such as mayonnaise in pursuit of the price appeal fundamental to discount stores.」

「株式会社アタックスマート has adopted the practice of EDLP and EDLC as its policy for pursuing customer convenience and enriching daily life in the local community. Specific initiatives included reviewing business partners and contract terms at the beginning of the period to improve operating performance, and changing the ordering system from 1 April 2017 to improve accuracy, thereby increasing sales and reducing inventory and labor costs.」

「株式会社アタックスマート has received positive customer feedback for selecting products that customers will appreciate, strengthening sales capabilities through creative displays of those products and competition among stores, and reviewing selling prices. On the expense side, it has reduced purchase unit prices by changing trading arrangements and cut in-store printing-related expenses by replacing the printers at all stores. It also converted the 4 stores taken over by 株式会社新鮮マーケット into discount stores and opened them simultaneously on 1 July 2016.」

「Of the 18 stores taken over by 株式会社新鮮マーケット, 4 were opened simultaneously as discount stores on 1 July 2016. Since then, the company has worked to strengthen its earnings base by increasing the number of general merchandise items and changing the store floors to make them more closely resemble discount stores.」

「株式会社アタックスマート selects products that customers will appreciate, while each store works creatively on product displays and in-store decoration and competes with other stores in sales. These efforts to strengthen sales capabilities have been well received by customers.」

「株式会社アタックスマート selects products that customers will appreciate, while each store works creatively on product displays and in-store decoration and competes with other stores in sales. These efforts to strengthen sales capabilities have been well received by customers, supporting a smooth start.」