Sales promotion through seasonal ingredients, seasonal events and value-added menus

「In addition to seasonal limited-time menus such as the “Spring in Full Bloom Set” featuring seasonal ingredients, the company strengthened its product offering by introducing shabu-shabu courses with customer-selectable meat portions, individual dishes using seasonal ingredients and a choice of seasonal rice dishes.」

「The company worked to increase customer traffic and revenue by expanding the good-value lunch set introduced last year as a new product addressing customer needs, offering course menus with a choice of meat portions for its core shabu-shabu product, and enhancing side menus such as organically grown coffee, seasonal rice dishes and desserts to strengthen recommendations.」

「The Kisoji business format refurbished 2 stores, bringing the number of stores at the end of the consolidated fiscal year to 126. In terms of operations, it introduced menus responding to customer needs and held seasonal events such as spring welcome and farewell parties, Golden Week, summer holidays and year-end parties, as well as the regular “Hokkaido Festival” and “Shabu-Shabu Festival.”」

「In terms of operations, the company held events to encourage visits, including well-received seasonal events, the Hokkaido Festival and the weekday-limited “Kisoji Night” event offering increased meat portions.」

「To capture individual demand as an alternative to large banquets, the company strengthened celebratory-event demand, created reasons to visit by holding fairs ahead of the season, and ran TV commercials.」

「Against this backdrop, the company ran TV commercials to acquire new customers and create reasons to visit, while continuing to increase revenue through sales of takeaway boxed meals and “Shabu-Shabu Sets” for customers to enjoy at home.」

「In terms of operations, the company worked to sell takeaway products and announced seasonal fairs.」

「In terms of operations, the company worked to sell takeaway products and announced seasonal fairs.」

「Across its business formats, the company worked to strengthen takeaway sales to capture stay-at-home demand. In addition to increasing awareness through TV commercials and newspaper inserts and selling takeaway boxed meals, it sold takeaway “Shabu-Shabu Sets” and “Sukiyaki Sets” for customers to enjoy at home, as well as boxed meals tailored to the season and customer occasions.」

「Across its business formats, the company worked to strengthen takeaway sales to capture stay-at-home demand. In addition to increasing awareness through TV commercials and newspaper inserts and selling takeaway boxed meals, it sold takeaway “Shabu-Shabu Sets” and “Sukiyaki Sets” for customers to enjoy at home, as well as boxed meals tailored to the season and customer occasions.」

「Across its business formats, the company worked to strengthen takeaway sales to capture stay-at-home demand. In addition to increasing awareness through TV commercials and newspaper inserts and selling takeaway boxed meals, it sold takeaway “Shabu-Shabu Sets” and “Sukiyaki Sets” for customers to enjoy at home, as well as products such as “Hanami Assorted Boxes,” “Golden Week Bento” and “Father’s Day Bento” tailored to the season and customer occasions.」

「Although revenue fell sharply due to temporary closures and reduced operating hours, the company held events such as the “Eel Fair” and “Hokkaido Festival” while implementing measures against COVID-19, and newly began selling takeaway boxed meals and shabu-shabu sets.」

「Although revenue fell sharply due to temporary closures and reduced operating hours, the company held events such as the “Eel Fair” and “Hokkaido Festival” while implementing measures against COVID-19, and newly began selling takeaway boxed meals and shabu-shabu sets. The promotional impact of TV commercials and newspaper inserts also made a significant contribution to the recovery in performance in the second quarter.」

「The company announced seasonal fairs through regular TV commercials and improved its core products.」

「Against this backdrop, the company announced seasonal fairs through regular TV commercials and improved its core products.」

「In terms of operations, the company held the popular Seasonal Specialties Fair and Northern Delicacies Festival and sold 木曽路's good-value new signature dishes, black pork shabu-shabu and eel hitsumabushi.」

「In terms of operations, the company held new events, including the “Bluefin Tuna and Matsutake Fair” and the “Torafugu and Abalone Fair,” conducted social media campaigns and continued to run TV commercials.」

「In terms of operations, the company continued to hold the well-received “Bounty of the North Festival” and run TV commercials. It also sold Kisoji’s new signature dishes, “Unagi Hitsumabushi” and “Wagyu Hitsumabushi,” to improve customer satisfaction and increase customer numbers.」

「In terms of operations, the company continued to hold the well-received “Bounty of the North Festival” and run TV commercials. It also sold Kisoji’s new signature dishes, “Unagi Hitsumabushi” and “Wagyu Hitsumabushi,” to increase customer satisfaction and customer numbers.」

「In terms of operations, the company sold “Black Pork Shabu-Shabu” in the first half, held the well-received “Bounty of the North Festival,” the autumn “Harvest Festival,” and seasonal events such as winter “crab” and “fugu” events as new proposals aimed at broadening its customer base, and approached corporate customers for welcome and farewell parties, year-end parties and New Year parties.」

「In terms of operations, the company sold “Black Pork Shabu-Shabu” as a new proposal aimed at broadening its customer base, held the well-received “Bounty of the North Festival” and the autumn “Harvest Festival,” and approached corporate customers for welcome and farewell parties, year-end parties and New Year parties.」

「In terms of operations, the company sold “Black Pork Shabu-Shabu” as a new proposal aimed at broadening its customer base, held the well-received “Bounty of the North Festival” and the autumn “Harvest Festival,” and approached corporate customers for welcome and farewell parties and other events.」

「In terms of operations, the company sold “Black Pork Shabu-Shabu” as a new proposal aimed at broadening its customer base, held the well-received “Bounty of the North Festival,” and approached corporate customers for welcome and farewell parties and other events.」

「In terms of operations, the company recommended the regular “Shabu-Shabu Festival” and seasonal hot-pot dishes such as “torafugu” and “crab,” and, on the occasion of the 50th anniversary of the opening of its first store, sold special menus and held various events.」

「The Kisoji division had no store transfers, and had 119 stores at the end of the third quarter accounting period. In terms of operations, in addition to seasonal events and the regular “Shabu-Shabu Festival,” the division celebrated the 50th anniversary of the opening of its first store by selling special menus and holding various events.」

「The Kisoji division is celebrating the 50th anniversary of the opening of its first store and is selling special menus and holding events as an expression of gratitude to customers.」

「The company enhanced dishes using seasonal ingredients and customer service, and conducted sales promotion activities centered on seasonal events such as spring welcome and farewell parties, Golden Week, summer holidays and year-end parties. As a result, customer numbers declined slightly, but average spending per customer increased, and revenue rose 1.7% from the previous fiscal year.」