Rebuilding the marketing, innovation and product development framework

「We significantly expanded the product lineup by adding seasonal limited-time menus such as the "Spring Splendor Feast," featuring seasonal ingredients, shabu-shabu courses with selectable meat portions, individual dishes using seasonal ingredients, seasonal rice dishes with choices, and refreshed desserts.」

「The company worked to increase customer traffic and revenue by expanding the good-value lunch set introduced last year as a new product addressing customer needs, offering course menus with a choice of meat portions for its core shabu-shabu product, and enhancing side menus such as organically grown coffee, seasonal rice dishes and desserts to strengthen recommendations.」

「In response to customer needs, we developed new value-priced lunch set meals, including basket-style set meals, added shabu-shabu course menus, our core product, including value-priced and 1.5x courses, and expanded side dishes such as organically grown coffee and seasonal desserts, thereby strengthening our recommendation capabilities and working to increase customer traffic and sales.」

「As a second pillar, we strengthened the sales capabilities of the yakiniku division by improving quality through the use of our in-house meat processing plant and applying the customer management methods of the Kisoji division.」

「In terms of operations, the 木曽路 division, its core shabu-shabu and Japanese cuisine business, strengthened its operating capabilities by providing high-value-added food and services at affordable prices and promoting training at its restaurants.」

「To address increasingly diverse customer needs, we will work to strengthen our marketing capabilities and review and develop our product and pricing structures. We will also develop products that emphasize seasonality, scarcity and a handmade quality, thereby strengthening our offering.」

「The company strengthened its operating capabilities by promoting training at its restaurants. It also thoroughly refined its core products and introduced new menu items.」

「We will also work to strengthen customer touchpoints by creating the enjoyment of dining out at points of contact between people. Through these initiatives, we will identify customer requests and uncover new needs. We will also seek to generate dining-out occasions by using customer information. In addition, to address increasingly diverse customer needs, we will work to strengthen our marketing capabilities and review and develop our product and pricing structures.」

「To respond quickly to increasingly diverse customer needs, we established a Merchandise Division and a Sales Planning Headquarters to strengthen our merchandise business, including takeaway product sales and online retail, alongside sales planning and promotional initiatives.」

「Against this operating backdrop, we publicized seasonal fairs through regular TV commercials and enhanced our core products.」

「Against this backdrop, the company announced seasonal fairs through regular TV commercials and improved its core products.」

「We ran regular TV commercials to build brand awareness and publicized seasonal fairs, while strengthening our sales capabilities by promoting in-store training. We also thoroughly enhanced our core products and introduced new menu items.」

「Against this operating backdrop, we introduced new menu items, expanded sales of value-priced menu items and enhanced our core products based on marketing. We also worked to attract customers through regular TV commercials and new social media campaigns.」

「Against this operating backdrop, we worked to attract customers by identifying their needs through market research, enhancing our core products, expanding the menu and running regular TV commercials.」

「Against this operating backdrop, we worked to attract customers by identifying their needs through market research, enhancing our core products, expanding the menu and running regular TV commercials.」

「We also worked to reform our operating base and attract customers by analyzing customer needs through market research and improving the quality of our core products.」

「To grow existing stores, we will develop products and conduct sales promotions tailored to customer preferences through marketing, while improving QSC (quality, service and cleanliness) to increase customer traffic and sales.」

「Against this operating backdrop, we continued to use marketing to understand customer preferences and expectations, strengthen our offering and customer service capabilities, our strengths, and review purchases ranging from raw materials to consumables.」

「Against this operating backdrop, we continued to use marketing to understand customer preferences and expectations, strengthen our offering and customer service capabilities, our strengths, and review purchases ranging from raw materials to consumables.」

「Against this operating backdrop, we continued to use marketing to understand customer preferences and expectations, strengthen our offering and customer service capabilities, our strengths, and review purchases ranging from raw materials to consumables.」

「To attract customers, we will work to rebuild our operations through marketing and innovation in order to understand their needs. We will also rebuild our product development framework and enhance our core products to strengthen our offering.」