Expanding Customer Touchpoints and Loyalty through Adjacent Car-Life Services

「We are promoting the development of a new vehicle distribution model by combining the nationwide store network and quality management capabilities of ㈱WECARS, which operates WECARSパートナーズ, with the customer bases of locally rooted dealerships.」

「In our overseas business, Group company ENEXFLEET VIETNAM CO.,Ltd. opened a specialty car-washing and car-coating store in a large commercial facility in December 2020. We aim to expand our overseas foundation by applying the expertise developed in Japan.」

「At Osaka Car Life Group, a subsidiary engaged in the automotive dealership business, sales of new vehicles, including the new Dayz launched in March 2019 and popular models such as the Note and Serena, remained solid and drove performance. Nissan Osaka e-denki, which we are pursuing as part of efforts to strengthen relationships with our customer base, also performed steadily.」

「The total number of CS locations in our Group during the current consolidated fiscal year was 1,766, a net decrease of 46 from the end of the previous fiscal year, due to the withdrawal from unprofitable CS locations and other factors. The number of stores offering Carsta Rental, which we operate across the Group, was 399, a net increase of 29 from the end of the previous fiscal year.」

「The number of stores offering Carsta Rental, which we operate across the Group, was 401, a net increase of 31 from the end of the previous fiscal year.」

「The number of stores offering Carsta Rental, which we operate across the Group, was 398, a net increase of 28 from the end of the previous fiscal year.」

「Our subsidiary Enex Auto Co., Ltd. operates Carsta Rental and is working to improve service convenience for both users and member stores by expanding the functions of the rental car network and conducting web-based promotion and customer referrals. The number of stores offering the service during the first quarter of the current consolidated cumulative period was 391.」

「We will improve the quality of vehicles and customer service, expand the functions of the rental car network, and improve customer acquisition through web-based promotion and customer referrals.」

「In the automotive-related business, our subsidiary Enex Auto Co., Ltd. changed the former Itsumo Rental Car brand to the new Carsta Rental brand and began operations in April of this year. We will improve the quality of vehicles and customer service, expand the functions of the rental car network, and improve customer acquisition through web-based promotion and customer referrals.」

「In the automotive-related business, we launched the new service brand Carsta, and in April of this year Enex Auto Co., Ltd. began developing Carsta Rental as the first phase of the Carsta brand.」

「We launched the new service brand Car Life Stadium (Carsta), and in April 2017 Enex Auto Co., Ltd. began developing Carsta Rental as the first business under the Carsta brand.」

「As web services continue to advance, we are actively increasing the number of Rakuten Shaken member stores operated by Rakuten, Inc. and referring vehicle inspection customers from e-commerce sites through joint campaigns. We also launched the new service brand Car Life Stadium (Carsta), initially developing three businesses: car rentals, vehicle purchasing and vehicle sales. To increase customer touchpoints, we began offering Dra-Chan (Driver × Channel), a communication service using large monitors and tablet devices at CS locations. We will differentiate ourselves from other stores through its media functions and pursue the creation of new customer value.」

「As e-commerce becomes increasingly omnichannel, we are actively expanding the number of Rakuten Shaken member stores operated by Rakuten, Inc. and referring vehicle inspection customers from e-commerce sites by conducting joint campaigns. Enex Auto Co., Ltd. has also steadily increased the number of member stores of the car-washing business portal Japan Car Wash Federation (for businesses) to 2,118 as of the end of September, promoting usage of Car Wash Senka (for general users).」

「As part of our retail strategy, we are promoting the introduction of the new POS system, E6 POS, and have enabled reciprocal customer referrals among Rakuten Super Point member stores across different industries. We also launched the new service brand Carsta, starting with the car rental and vehicle purchasing businesses. Through Carsta, we aim to acquire new customers, improve customer loyalty and expand the number of users of each service.」