Improving Store Efficiency, Expanding E-Commerce, and Growing the Licensing Business

「Crocodile's app membership has grown steadily, exceeding 1 million to reach 1.16 million users. In the fiscal year ending August 2026, the company will revamp the app, unify the points systems for physical stores and its e-commerce site, and strengthen the integration of membership functions.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to further expand the licensing business.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to further expand the licensing business.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, has added 上海パワーリッチ社 as a new licensing partner alongside its existing domestic business and has begun developing its China licensing business, starting with the opening of a store in a shopping mall in Beijing's Sanlitun district. Together with Lightning Bolt, a Hawaii-origin casual surf brand, it will continue to focus on improving brand recognition and value and aims to expand the licensing business.」

「Penfield, a US-origin outdoor fashion brand, has added 上海パワーリッチ社 as a new licensing partner alongside its existing domestic business and has begun developing its China licensing business, starting with the opening of a store in a shopping mall in Beijing's Sanlitun district. Together with Lightning Bolt, a Hawaii-origin casual surf brand, it will continue to focus on improving brand recognition and value and aims to expand the licensing business.」

「Penfield, a US-origin outdoor fashion brand, has added 上海パワーリッチ社 as a new licensing partner alongside its existing domestic business and has begun developing its China licensing business, starting with the opening of a store in a shopping mall in Beijing's Sanlitun district.」

「② Regarding the areas targeted for substantial sales growth, namely e-commerce and CITERA, progress is within reach of the target for these businesses to account for 10% of company-wide sales in the year after completion of the medium-term vision “Yamato2023” (on a basis comparable with the accounting standards before the application of the Accounting Standard for Revenue Recognition and related standards). By intensifying efforts focused on acquiring members, developing high-value-added products, securing sales inventory, and maintaining consistent communications, the company will continue to achieve steady growth in both Crocodile and CITERA.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to expand the licensing business.」

「CITERA, a brand offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” proposes comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to expand the licensing business.」

「CITERA, a functional apparel brand offered through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” provides products combining functionality and design to support a comfortable lifestyle. The company aims to drive further sales growth by actively investing in new functions and services.」

「The company aims for the brands to account for 10% of company-wide sales in the year after the completion of the medium-term vision “Yamato2023.” By intensifying efforts focused on acquiring members, developing high-value-added products, securing sales inventory, and maintaining consistent communications, the company will continue to achieve steady growth in both Crocodile and CITERA.」

「Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand for which the company acquired trademark rights in Japan, are focusing on improving brand recognition and value and aim to expand the licensing business.」

「Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand for which the company acquired trademark rights in Japan, are focusing on improving brand recognition and value and aim to expand the licensing business.」

「CITERA, a new business themed around “Active Transfer Wear,” incorporates technology-based materials and functions into standard styles and focuses on developing frictionless, convenient products that make travel within and between cities “more comfortable” and “smarter,” while actively investing in new functions and services to drive further sales growth. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand for which the company acquired trademark rights in Japan, are focusing on improving brand recognition and value and aim to expand the licensing business.」

「Crocodile membership reached approximately 270,000, up 37% year on year, while sales increased 31% year on year. Including the new businesses, company-wide e-commerce sales also continued to grow strongly, increasing 34% year on year.」

「In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In addition, Lightning Bolt, a Hawaii-origin casual surf brand for which the company and ITOCHU Corporation jointly acquired trademark rights in Japan, has launched Lightning Bolt Black Label, a top line created with a new partner, alongside wholesale operations for specialty stores through its existing licensing partner. Going forward, the company will focus on improving the brand's recognition and value through this top line and aims to expand its licensing business.」

「In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「Crocodile, the company’s core business, has remained solid, with revenue up 2% year on year, supported by active investment in software such as content development targeting the premier age group of 60–75 and SNS and web initiatives. E-commerce, an important component of the medium-term growth strategy “from hardware to software,” declined 15% overall year on year following the withdrawal from businesses for which the company does not hold the trademarks. Crocodile, however, continued to achieve strong growth of 33% year on year through marketing that effectively combines digital and analog channels, with membership among the premier age group progressing steadily.」

「In its new businesses, the company has operated CITERA, themed around “active transferwear,” and Penfield, a US-origin fashion outdoor brand, since the previous fiscal year. It is actively investing in new functions and services to expand customer traffic and aims to establish a new branding-based business through web marketing and pop-up stores, among other initiatives, as well as licensing operations in Japan and overseas in addition to businesses directly operated by the company.」

「In its new businesses, the company has operated CITERA, themed around “active transferwear,” and Penfield, a US-origin fashion outdoor brand, since the previous fiscal year. It is actively investing in new functions and services to expand customer traffic and aims to establish a new branding-based business through web marketing and pop-up stores, among other initiatives, as well as licensing operations in Japan and overseas in addition to businesses directly operated by the company.」

「In its new businesses, the company has operated two new labels since the previous fiscal year: CITERA, themed around “active transferwear,” and Penfield, a US-origin fashion outdoor brand whose trademark rights it newly co-owns with ITOCHU Corporation. With these as its main focus, it is working to establish its own e-commerce platform through web marketing. In addition to businesses directly operated by the company, it aims to develop licensing operations in Japan and overseas, among other initiatives, and establish a new branding-based business through software investment aimed at generating business synergies.」

「In its new businesses, the company launched CITERA, a new label themed around “active transferwear,” on 1 September 2016. With this as its main focus, it is working to establish its own e-commerce platform through web marketing. From 28 April 2017, it also began developing PENFIELD, a US-origin fashion outdoor brand whose trademark rights it newly co-owns with ITOCHU Corporation. In addition to businesses directly operated by the company, it aims to develop licensing operations in Japan and overseas, among other initiatives, and establish a new branding-based business through software investment aimed at generating business synergies.」

「From 28 April 2017, the company began full-scale development of PENFIELD, a US-origin fashion outdoor brand whose trademark rights it newly co-owns with ITOCHU Corporation. In addition to businesses directly operated by the company, it aims to develop licensing operations in Japan and overseas, among other initiatives, and build a new branding-based business through software investment aimed at generating business synergies.」

「With this as its main focus, the company is working to establish its own e-commerce platform through web marketing. From spring 2017, it will begin full-scale development of PENFIELD, a US-origin fashion outdoor brand whose trademark rights it newly co-owns with ITOCHU Corporation. In addition to businesses directly operated by the company, it aims to develop licensing operations in Japan and overseas, among other initiatives, and build a new branding-based business through software investment aimed at generating business synergies.」

「With this as its main focus, the company will establish its own e-commerce platform through web marketing. From spring 2017, it will begin full-scale development of a US-origin brand whose trademark rights it newly co-owns with a general trading company. In addition to businesses directly operated by the company, it also aims to develop licensing operations in Japan and overseas, among other initiatives.」

「Through Crocodile’s new branding, the company will pursue improved store efficiency, expansion of e-commerce and the licensing business, and development of new business formats.」

「This will become Crocodile’s new branding and lead to improved store efficiency, expansion of e-commerce and the licensing business, and development of new business formats.」