New Businesses, Including CITERA, and the Establishment of a Proprietary E-Commerce Platform

「E-commerce sales fell 4% year on year as sales opportunities were lost during the peak season, as in physical stores. Sales, which had continued to grow by double digits annually since the fiscal year ended August 2016, have temporarily slowed, but the key metric of total Crocodile membership continued to grow steadily, exceeding 1 million and reaching 1.16 million users.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to further expand the licensing business.」

「For “Crocodile,” video content for members is produced at the company’s Heiwajima Lab and distributed weekly. Live streams featuring several prominent stylists to address customers’ concerns have attracted strong interest, and their viewership is growing steadily. Live-stream viewers also spend longer browsing and staying on the e-commerce site and have higher purchase conversion rates. We will continue to focus on further expanding e-commerce sales by enhancing the content and increasing the frequency of distribution.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand.」

「CITERA, offered primarily through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. The company aims to drive further sales growth by continuing to focus on developing products that embody the brand. Penfield, a US-origin outdoor fashion brand, and Lightning Bolt, a Hawaii-origin casual surf brand, are focusing on improving brand recognition and value and aim to further expand the licensing business.」

「CITERA, developed around an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. We will continue focusing on product development that serves as the face of the brand and aim to achieve further sales growth.」

「CITERA, developed around an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. We will continue focusing on product development that serves as the face of the brand and aim to achieve further sales growth.」

「CITERA, developed around an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. We will continue focusing on product development that serves as the face of the brand and aim to achieve further sales growth. In addition to its existing domestic business, the US-origin outdoor fashion brand Penfield has begun developing its China licensing business, welcoming Shanghai Power Rich as a new licensee partner and starting with a store in a shopping mall in Sanlitun, Beijing.」

「E-commerce, which can fairly be described as one of the most important channels in the current COVID-19 environment, has seen active investment not only in marketing that effectively combines digital and analogue channels, but also in new services aimed at improving convenience and social media advertising. As the Crocodile app introduced the year before last continued to gain users steadily, membership exceeded 600,000, and sales increased 33% year on year. Company-wide e-commerce sales, including the new business CITERA, also continued to grow, up 25% year on year.」

「CITERA, developed around an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” creates comfortable, sophisticated styles that resonate with the times. We aim to achieve further sales growth by continuing to focus on product development that serves as the face of the brand.」

「CITERA, a brand developed around an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” offers comfortable, sophisticated styles that resonate with the times. We will continue focusing on product development that serves as the face of the brand and aim to achieve further sales growth.」

「CITERA, a functional apparel brand offered through an online shop under the concept of “functional clothing for urban residents who continue to move creatively,” provides products combining functionality and design to support a comfortable lifestyle. The company aims to drive further sales growth by actively investing in new functions and services.」

「The Crocodile app, introduced last year, continued to attract users steadily, enabling the company to achieve its target of 300,000 members in the first half. Membership continued to grow to approximately 440,000 at the end of the fiscal year, while sales increased 21% year on year. Company-wide e-commerce sales, including the new CITERA business, also continued to grow, increasing 25% year on year.」

「The new business “CITERA,” themed around “active transferwear,” combines standard styles with technology-based materials and functions. We are focusing on developing frictionless, convenient products that make travel within and between cities “more comfortable” and “smarter,” while actively investing in new functions and services to achieve further sales growth.」

「The new business “CITERA,” themed around “active transferwear,” combines standard styles with technology-based materials and functions. We are focusing on developing frictionless, convenient products that make travel within and between cities “more comfortable” and “smarter,” while actively investing in new functions and services to achieve further sales growth.」

「The new business “CITERA,” themed around “active transferwear,” combines standard styles with technology-based materials and functions. We are focusing on developing frictionless, convenient products that make travel within and between cities “more comfortable” and “smarter,” while actively investing in new functions and services to achieve further sales growth.」

「As a result of active investment in marketing that effectively combines digital and analogue channels, the introduction of new services aimed at improving convenience, and the launch of the “Crocodile” app, the number of “Crocodile” members reached approximately 270,000, up 37% year on year. Sales also rose 31% year on year, while company-wide e-commerce sales continued to grow strongly, up 34% year on year.」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In the new business, we are developing “CITERA,” themed around “active transferwear,” and “Penfield,” a US-origin outdoor fashion brand. While focusing on product development that serves as the face of each brand, we are actively investing in new functions and services to expand customer acquisition, led by web marketing and pop-up stores,」

「In new businesses, the company operates CITERA, themed around “Active Transfer Wear,” and the US-origin outdoor fashion brand Penfield. In addition to focusing on developing products that embody the brands, the company is actively investing in new functions and services to expand customer acquisition. Led by web marketing and pop-up stores, it aims to establish a new branding-based business through directly operated businesses as well as domestic and overseas licensing.」

「In its new businesses, the company has operated CITERA, themed around “active transferwear,” and Penfield, a US-origin fashion outdoor brand, since the previous fiscal year. It is actively investing in new functions and services to expand customer traffic and aims to establish a new branding-based business through web marketing and pop-up stores, among other initiatives, as well as licensing operations in Japan and overseas in addition to businesses directly operated by the company.」

「In its new businesses, the company has operated CITERA, themed around “active transferwear,” and Penfield, a US-origin fashion outdoor brand, since the previous fiscal year. It is actively investing in new functions and services to expand customer traffic and aims to establish a new branding-based business through web marketing and pop-up stores, among other initiatives, as well as licensing operations in Japan and overseas in addition to businesses directly operated by the company.」

「In the new business, we have been developing 2 new labels since the previous fiscal year: “CITERA,” themed around “active transferwear,” and “Penfield,” a US-origin fashion outdoor brand whose trademark rights we newly co-own with ITOCHU Corporation. Starting with these brands, we are working to establish a proprietary e-commerce platform through web marketing.」

「In the new business, “CITERA,” themed around “active transferwear,” launched on 1 September 2016. We are working to establish a proprietary e-commerce platform through web marketing, starting with CITERA.」

「In the new business, “CITERA,” themed around “active transferwear,” launched on 1 September 2016. We are working to establish a proprietary e-commerce platform through web marketing, starting with CITERA.」

「In the new business, the new label “CITERA,” themed around “active transferwear,” launched on 1 September 2016. We are working to establish a proprietary e-commerce platform through web marketing, starting with CITERA.」

「In the new business, the new label “CITERA,” themed around “active transferwear suited to long-distance travel between cities, from short-distance travel in urban areas,” launched on 1 September 2016. Using this as the starting point, we will establish a proprietary e-commerce platform through web marketing.」

「The new label “CITERA” launched on 1 September 2016. We will use this as the starting point for establishing a proprietary e-commerce platform through web marketing.」

「In the 2 new businesses to be launched next fiscal year, led by “CITERA,” which will start in September 2016, we will establish a proprietary e-commerce platform through web marketing, while」