Expanding Digital Brand Marketing and E-Commerce Sales

「Online advance orders for staple products such as down jackets were strong and contributed to the expansion of e-commerce sales.」

「In October last year, the company further strengthened coordination with directly operated stores, including by opening THE NORTH FACE MOUNTAIN EC Site, an e-commerce site focused on technical mountain products. Despite continued uncertainty during the COVID-19 pandemic, the e-commerce sales ratio, set as a KPI in the medium-term management plan, reached 13.4% for the consolidated fiscal year, while company-managed sales reached 61%, both above the first-year targets.」

「E-commerce sales also remained solid, at 107% of the year-earlier period.」

「Although the COVID-19 pandemic and the impact of people refraining from going out due to poor weather and other factors persisted, net sales were ¥38,208 million, up 21.1% year on year, as e-commerce sales and other channels serving stay-at-home demand remained firm.」

「Large sporting goods retailers and other wholesale outlets opened specialty stores for outdoor-related products in response to growing demand for camping, while the renewal of the e-commerce service in June 2020 enabled us to generate greater synergies than before between our directly operated stores and e-commerce service.」

「In addition, following the June relaunch of the e-commerce site, e-commerce sales have maintained double-digit year-on-year growth as the company strengthened coordination with its directly operated stores, while a balanced channel strategy has supported net sales.」

「Since the site was relaunched in June, the e-commerce business has maintained a double-digit year-on-year growth rate and continued to increase revenue.」

「Although e-commerce and wholesale sales remained firm, net sales were ¥12,200 million, down 32.5% year on year, due to the impact of approximately 2 months of closures of directly operated stores and other factors resulting from the spread of COVID-19.」

「As a result of the expansion of directly managed sales through directly operated stores and e-commerce, reductions in sales losses through stronger inventory flow management and improvements in the full-price sales ratio, net sales for the current consolidated fiscal year were ¥97,899 million and operating profit was ¥17,480 million.」

「In addition to the increase in gross profit from higher revenue, the expansion of directly managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and a lower procurement cost ratio improved the gross margin, resulting in a substantial year-on-year increase in gross profit. Although infrastructure investment for sustainable growth and brand marketing expenses increased, the increase in gross profit absorbed these higher expenses, resulting in a ¥4,580 million year-on-year increase in profit.」

「For the six months ended 30 September 2019, the group's operating performance, comprising the company, its consolidated subsidiaries and equity-method affiliates, reflected the expansion of company-managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and gross-margin improvement from a lower procurement cost ratio. Sales were ¥41,168 million, up 23.2% year on year, operating income was ¥5,537 million, up 77.0%, ordinary income was ¥5,292 million, up 94.8%, and net income attributable to owners of the parent was ¥3,597 million, up 130.0%.」

「Sales were ¥18,074 million, up 22.0% year on year, operating income was ¥1,902 million, up 61.7%, ordinary income was ¥1,946 million, up 81.9%, and net income attributable to owners of the parent was ¥1,375 million, up 133.8%, reflecting the expansion of company-managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and gross-margin improvement from a lower procurement cost ratio.」

「For the nine months ended 31 December 2018, the performance of the group, comprising the company, its consolidated subsidiaries and equity-method affiliates, reflected the expansion of company-managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and gross-margin improvement from a lower procurement cost ratio. Sales were ¥63,706 million, up 23.0% year on year, operating income was ¥11,617 million, up 78.4%, ordinary income was ¥11,570 million, up 72.2%, and net income attributable to owners of the parent was ¥7,612 million, up 65.4%.」

「As a result of the expansion of directly managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and an improved gross margin resulting from a lower procurement cost ratio, net sales were ¥33,405 million, up 16.2% year on year, and operating profit was ¥3,128 million, up 123.2%.」

「As a result of the expansion of directly managed sales through directly operated stores and e-commerce, reductions in sales losses such as returns and discounts, and an improved gross margin resulting from a lower procurement cost ratio, net sales were ¥14,818 million, up 19.7% year on year, operating profit was ¥1,176 million, up 127.2%, ordinary profit was ¥1,070 million, up 60.3%, and net income attributable to owners of the parent was ¥588 million, up 42.8%.」

「As a result of the expansion of directly managed sales through directly operated stores and e-commerce, reductions in sales losses through stronger inventory flow management and improvements in the full-price sales ratio, net sales for the current consolidated fiscal year were ¥70,420 million and operating profit was ¥7,102 million.」

「Operating profit increased significantly as gross profit rose on higher sales, company-managed sales including those through directly operated stores and the web expanded, sales losses declined through tighter control of order and inventory flows, and the full-price sales ratio improved. The gross margin rose by 2.4 percentage points.」

「Operating profit was supported by a substantial increase in gross profit, resulting from higher revenue, the expansion of directly managed sales centered on directly operated stores and the web, and progress in reducing sales losses and improving the full-price sales ratio through stronger inventory flow management. The gross margin improved by 2.3 percentage points, resulting in a substantial increase in gross profit.」

「Expansion of retail sales through directly operated stores and the web」

「Strengthening digital brand marketing and expanding e-commerce sales」

「Strong performance in retail sales through directly operated stores and the web」

「Strengthening digital brand marketing and expanding e-commerce sales」