Improving Baby Plaza's Same-Store Sales and Profitability
First written in FY2016. 8 of 23 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2022.
Kimuratan moved to the "Worse" side of this theme in 2019, the same year as the typical company in this theme.
The whole theme swung hardest in 2026: 3 of 15 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2022Narrowing the full-year revenue declineAnnual report
「In the fiscal year, same-store sales fell 6.0% year on year in the in-shop format and 7.2% at tenant shops.」
Same-store sales in the in-shop format, including Baby Plaza, fell 6.0% year on year, but the decline narrowed from 9.5% in the previous full year. - FY2022-Q3WorsenedAnnual report
「In the quarter, same-store sales at Baby Plaza fell 7.3% year on year」
Baby Plaza same-store sales fell 7.3% year on year, with the decline widening from 4.8% in the previous quarter. - FY2022-Q2WorsenedAnnual report
「In the quarter, same-store sales at Baby Plaza fell 4.8% year on year」
Baby Plaza same-store sales fell below the prior-year level after rising 1.8% year on year in the previous quarter, indicating deterioration in sales and profitability per store. - FY2022-Q1AdvancedAnnual report
「In the quarter, same-store sales at Baby Plaza rose 1.8% year on year」
Baby Plaza same-store sales rose 1.8% year on year, improving from the below-prior-year performance in the previous full year. - FY2021Narrowing the full-year revenue declineAnnual report
「In the fiscal year, same-store sales at Baby Plaza fell 9.5% year on year」
Baby Plaza same-store sales fell 9.5% year on year for the full year. This was worse than the 2.7% decline in the previous full year, but the full-year decline narrowed from the 11.6% decline for the cumulative third quarter. - FY2021-Q3Narrowing the decline in same-store salesAnnual report
「In the quarter, same-store sales at Baby Plaza fell 11.6% year on year」
Baby Plaza same-store sales fell 11.6% year on year. The decline narrowed from 14.1% in the previous quarter, but sales remained below the prior-year level. - FY2021-Q2WorsenedAnnual report
「In the second quarter, same-store sales at Baby Plaza fell 14.1% year on year」
Baby Plaza same-store sales fell 14.1% year on year, with the decline in revenue widening from the 2.7% full-year decline in the previous fiscal year. - FY2020WorsenedAnnual report
「Same-store sales at the core Baby Plaza business fell 2.7% year on year.」
Baby Plaza same-store sales remained below the prior-year level for the full year, with the decline in revenue continuing after the growth trend through the previous fiscal year. - FY2020-Q3AdvancedAnnual report
「Same-store sales at the core Baby Plaza business fell 1.4% year on year. Although sales fell 5.5% in the first half due to low temperatures in April and July, they rose 4.7% year on year in the third-quarter accounting period from October to December, showing steady performance due to the launch of the new brand n.o.u.s and the effects of renewing the newborn brand Aijo Sekkei.」
Cumulative sales were down 1.4% year on year, but improved from a 5.5% decline in the first half to a 4.7% increase in the third-quarter accounting period. - FY2020-Q2WorsenedAnnual report
「Same-store sales at the core Baby Plaza business fell 5.5% year on year, a challenging result.」
Baby Plaza same-store sales fell 5.5% year on year, with the decline in revenue continuing after the growth trend through the previous fiscal year. - FY2020-Q1WorsenedAnnual report
「Same-store sales at the core Baby Plaza business fell 8.6% year on year, remaining under severe pressure.」
Baby Plaza same-store sales fell 8.6% year on year, turning to a decline from the revenue growth trend in the prior-year period. - FY2019WorsenedAnnual report
「Same-store sales at the core Baby Plaza business fell 9.6% year on year, remaining under severe pressure.」
Baby Plaza same-store sales fell 9.6% year on year, deteriorating from the revenue growth and recovery trend through the previous fiscal year. - FY2019-Q2RestatedAnnual report
「In fiscal 2018, we will continue working to strengthen sales of carried-over inventory. We will also keep the sales target for our core Baby Plaza business flat to limit purchasing and achieve a substantial reduction in inventory.」
For Baby Plaza, we continue to prioritize maintaining a flat sales target, limiting purchasing and reducing inventory rather than pursuing sales growth. - FY2019-Q1SoftenedAnnual report
「In fiscal 2018, we will continue working to strengthen sales of carried-over inventory. We will also keep the sales target for our core Baby Plaza business flat to limit purchasing and achieve a substantial reduction in inventory.」
For Baby Plaza, the policy has become less focused on pursuing sales growth, with priority given to maintaining a flat sales target, limiting purchasing and reducing inventory. - FY2018AdvancedAnnual report
「Baby Plaza same-store sales rose 2.4% year on year, while BOBSON shop sales rose 5.5%, both showing steady performance. Stronger gift sales and an expanded range of miscellaneous goods contributed to the increase, while stronger sales of carried-over products helped support revenue.」
Baby Plaza same-store sales rose 2.4% year on year, reflecting contributions from stronger gift sales, an expanded miscellaneous-goods range and stronger sales of carried-over products. - FY2018-Q3AdvancedAnnual report
「In the quarter, same-store sales rose 3.6% year on year at Baby Plaza and 9.3% at BOBSON shops, both showing steady performance. Stronger gift sales and an expanded range of miscellaneous goods contributed to the increase, while stronger sales of carried-over products helped support revenue.」
Baby Plaza same-store sales rose 3.6% year on year, reflecting contributions from stronger gift sales, an expanded miscellaneous-goods range and stronger sales of carried-over products. - FY2018-Q2AdvancedAnnual report
「In the second quarter, same-store sales rose 10.3% year on year at Baby Plaza and 7.0% at BOBSON shops, both showing steady performance. Stronger gift sales and an expanded range of miscellaneous goods contributed to the increase, while stronger sales of carried-over products helped support revenue.」
Baby Plaza same-store sales rose 10.3% year on year, reflecting the effects of stronger gift sales, an expanded miscellaneous-goods range and stronger sales of carried-over products. - FY2018-Q1AdvancedAnnual report
「In the cumulative first quarter, same-store sales rose 16.8% year on year at Baby Plaza and 11.4% at BOBSON shops, both showing steady performance.」
Baby Plaza same-store sales rose 16.8% year on year, demonstrating progress toward improving sales and profitability per store. - FY2017AdvancedAnnual report
「Baby Plaza's same-store sales were broadly flat for the full year. They rose 5.8% year on year in the second half, compared with a 7.4% decline in the first half, and showed signs of recovery from the second half of the fiscal year, supported in part by stronger sales of gift items and carried-over inventory.」
Sales improved from a 7.4% year-on-year decline in the first half to a 5.8% increase in the second half, recovering to approximately the prior-year level for the full year. - FY2017-Q3AdvancedAnnual report
「Baby Plaza's same-store sales were down 1.5% year on year on a cumulative basis, remaining weak, but showed signs of recovery, rising 6.7% year on year in the 3 months of the third quarter compared with a 7.4% decline in the first half.」
Cumulative sales remained below the prior-year level, but Baby Plaza's same-store sales rose 6.7% year on year in the 3 months of the third quarter, improving from the 7.4% decline in the first half. - FY2017-Q2RestatedAnnual report
「At our core Baby Plaza business, we will work to capture more gift demand, expand our range and introduce new styles, communicate and advertise the value of Aijo Sekkei, and strengthen our customer service capabilities in order to further strengthen our core infant and baby categories.」
Baby Plaza continues to implement measures to strengthen its baby and gift offerings, product range, advertising and customer service. However, same-store sales fell 7.4% year on year due to unfavorable weather. - FY2017-Q1RestatedAnnual report
「At our core Baby Plaza business, we will work to capture more gift demand, expand our range and introduce new styles, communicate and advertise the value of Aijo Sekkei, and strengthen our customer service capabilities in order to further strengthen our core infant and baby categories.」
At Baby Plaza, we continue to implement measures to improve profitability per store through stronger baby and gift offerings, a broader product range, advertising and improved customer service. - FY2016First statedAnnual report
「Rather than expanding the number of stores, we regard increasing annual sales per store as the key challenge. To further strengthen our core infant and baby categories, we will work to capture more gift demand, expand our range and introduce new styles, communicate and advertise the value of Aijo Sekkei, and strengthen our customer service capabilities.」
The company has indicated a policy of increasing annual sales per existing store rather than expanding the number of stores.