Corporate Branding: “ナイガイ — Making the Company Visible”
First written in FY2018. 5 of 10 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2026: 2 of 15 companies on the "Worse" side.
17 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「We will focus on building a foundation for expanding the retail business by increasing consumer awareness of the corporate brand and expanding opportunities for interactive communication with consumers through stronger corporate public relations activities via social media and other channels, thereby earning consumer trust and support.」
Corporate public relations through social media and other channels, together with two-way communication with consumers, continues as a foundation for corporate brand awareness and retail business expansion. - FY2022RestatedAnnual report
「As part of its corporate branding strategy, the company focused on strengthening the dissemination of corporate information via social media and initiatives to attract customers to its own e-commerce site in order to acquire new NAIGAI fans.」
Acquiring fans through official social media and attracting customers to its own e-commerce site continue as corporate branding initiatives. - FY2021RestatedAnnual report
「④ Further strengthening corporate branding Strengthening the use of official social media to build NAIGAI fans and drive traffic to e-commerce Strengthening public relations activities to increase corporate recognition」
The company continues to pursue corporate branding by using official social media to build fans and drive traffic to e-commerce, while strengthening public relations activities. - FY2020AdvancedAnnual report
「As part of NAIGAI’s corporate branding, we focused on initiatives to increase our value, including holding “Ashi no Eki” (“Foot Station”) pop-up events as places to experience NAIGAI, consolidating product lines previously offered under several proprietary brands under “NAIGAI,” our corporate name, and selling them as NAIGAI’s distinctive solution product lines focused on fashion, functionality and health.」
As a corporate branding initiative, the company held “Ashi no Eki” (“Foot Station”) pop-up events and progressed to the stage of selling product lines from multiple proprietary brands after consolidating them under the NAIGAI brand. - FY2020-Q3RestatedAnnual report
「We rebranded product lines previously offered under several proprietary brands and consolidated them under “NAIGAI,” our corporate name, while working to help everyone better understand NAIGAI’s purpose, corporate value and product value.」
As a specific corporate branding measure, the company continues to consolidate several proprietary brands under the NAIGAI brand. No new achievement milestone is indicated. - FY2020-Q2RestatedAnnual report
「We also rebranded product lines previously offered under several of our proprietary brands and consolidated them under “NAIGAI,” our corporate name, while focusing on activities to help everyone better understand NAIGAI’s purpose and corporate value.」
As a specific corporate rebranding measure, the company continued activities to consolidate product lines from multiple brands under the NAIGAI brand, but this statement does not indicate any new achievement milestone. - FY2020-Q1AdvancedAnnual report
「We also focused on activities to help everyone better understand NAIGAI’s purpose and corporate value, including consolidating several of our proprietary brands under the “NAIGAI” brand and rebranding the products around our commitment to comfort, individuality and ease of movement.」
As a specific corporate rebranding measure, the company consolidated several proprietary brands under the “NAIGAI” brand and proceeded with product rebranding. - FY2019ReframedAnnual report
「① Initiatives to create four new forms of value for NAIGAI We will actively develop NAIGAI branding activities to become a company trusted and chosen by everyone through initiatives to enhance our value of existence, human capital value, product value and corporate value.」
The wording has been restructured from the previous “Making NAIGAI Visible” to NAIGAI branding based on the creation of four forms of value: value of existence, human capital value, product value and corporate value. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, the Group continued to focus on the initiatives set out in the Third Medium-Term Management Plan, whose final year is the current fiscal year, while developing and implementing a corporate rebranding strategy as a measure to increase corporate value. As part of this effort, it adopted “A lighter step than barefoot” as its new corporate slogan and created a corporate brand symbol.」
The company worked to develop and implement a corporate rebranding strategy as a measure to increase corporate value, progressing through the adoption of a new corporate slogan and the creation of a corporate brand symbol. - FY2018First statedAnnual report
「② Promoting corporate branding that is widely recognized and trusted by end consumers (“Making NAIGAI Visible”)」
The company has positioned “Making NAIGAI Visible” as a medium- to long-term strategy and a final-year initiative to strengthen corporate branding and increase recognition and trust among end consumers.