Strengthening the development of sales channels, adjacent markets and overseas markets
First written in FY2018. 12 of 20 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1Mail-order business sales shortfallAnnual report
「As a result, although the Office Supplies and Other Businesses segment actively launched new products, revenue declined slightly year on year because sales in the mail-order business fell short of expectations, among other factors.」
Although the company actively launched new products, sales in the mail-order business fell short of expectations, resulting in a slight year-on-year decline in revenue in the Office Supplies and Other Businesses segment. - 2026-05-21AchievedGovernance
「(2) Manufacture and sale of household goods (3) Manufacture and sale of industrial equipment, tools, materials, and parts」
The policy to add these business purposes announced on 28 April 2026 was actually reflected in the Articles of Incorporation amended on 21 May 2026. - FY2026AdvancedAnnual report
「Regarding the development of business areas, the Sales Headquarters is taking the lead in researching and analyzing future market trends and is participating in the development of new products in cooperation with the development division. It is promoting initiatives targeting products for production and construction sites, as well as niche hobbies and specialty products. In addition, it will plan and propose sales strategies suited to customer needs by channel and seek to improve customer engagement through social media and various events.」
It has added specific initiatives to expand sales channels and business areas by targeting production and construction sites and niche hobbies and specialty products, and by using social media and events. - 2026-04-28First statedGeneral Meetings of Shareholders
「To reflect the current state of our business activities and respond to future business development and diversification, we will add new business purposes to Article 2 (Business Purposes) of our current Articles of Incorporation.」
The proposed amendment to the Articles of Incorporation confirms for the first time the policy of adding the manufacture and sale of household goods and the manufacture and sale of industrial equipment, tools, materials, and parts as new business purposes. - FY2025AdvancedAnnual report
「With regard to sales channels, the Company will strengthen direct-to-consumer e-commerce through its own website to expand its e-commerce route, while also focusing on supporting customers' e-commerce sites. In overseas markets, it will continue to strengthen local sales activities and actively use distributors in Japan and overseas to expand sales channels through wholesalers.」
It has specified expanding sales channels through its own direct-to-consumer e-commerce, support for customers' e-commerce, local sales activities, and the use of distributors in Japan and overseas. - FY2025-H1AdvancedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products, the effects of price revisions, and increased sales in the mail-order division, among other factors.」
It states that the launch of new products, price revisions and increased sales by the mail-order division led to higher sales in the office supplies and related business. - FY2025-Q1RestatedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products, the effects of price revisions, and increases in overseas sales, among other factors.」
It continues to report the effects of developing sales channels and markets through the launch of new products, price revisions and increased overseas sales. - FY2024AdvancedAnnual report
「With regard to sales channels, the Company will strengthen direct-to-consumer e-commerce through its own website to expand its e-commerce route, while also focusing on supporting customers' e-commerce sites. In overseas markets, it will take advantage of the improved sales environment resulting from the easing of restrictions on activities and the yen's depreciation, strengthen the staff of the relevant division, and actively conduct local sales activities to expand its sales channels.」
It has specified direct-to-consumer e-commerce through its own website, support for customers' e-commerce sites, and the expansion of overseas staff and local sales activities as measures to expand sales channels. - FY2024-Q3AdvancedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products, the effects of price revisions, and increases in overseas sales, among other factors.」
It states that the launch of new products, price revisions and increased overseas sales led to higher sales, indicating progress in developing sales channels and overseas markets. - FY2024-Q2AdvancedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products and increases in mass-market and overseas sales, among other factors.」
It states that the launch of new products and increased sales to mass retailers and overseas customers led to higher sales. - FY2023AdvancedAnnual report
「With regard to sales channels, the Company will launch its own e-commerce site and further strengthen the e-commerce route, which is expected to expand as digital transformation progresses. It will also work to strengthen branding and diversify sales methods through its own website, social media and other channels, with the aim of entering new markets beyond the office supplies category.」
It has launched its own e-commerce site and specified measures to strengthen the e-commerce channel, build its brand through its own website and social media, and enter new markets. - FY2022AdvancedAnnual report
「To address these issues, the Company plans to establish 2 strategic groups within the Sales Headquarters. The Sales Promotion Group will support sales operations by accurately identifying customer needs for each channel, including the mail-order and overseas channels expected to expand going forward, in addition to the conventional sales routes, and by planning and proposing sales strategies suited to those needs. The other group, the Marketing Group, will research and analyze future market trends and participate in developing new products in cooperation with the development division, with the aim of entering new markets beyond the office supplies category rather than limiting its efforts to expanding adjacent markets. It will also work to strengthen branding and diversify sales methods through its own website, social media and other channels.」
As specific means of market development, it plans to establish 2 groups, the Sales Promotion Group and the Marketing Group, strengthen mail-order and overseas operations, research new markets, and use its own website and social media. - FY2022-Q3RestatedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products and increases in mail-order and overseas sales, among other factors.」
It continues to pursue a policy of developing sales channels and overseas markets through the launch of new products and increased mail-order and overseas sales. - FY2022-Q2RestatedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products and increases in mail-order and overseas sales, among other factors.」
It continues to pursue a policy of developing sales channels, adjacent markets and overseas markets through the launch of new products and increased mail-order and overseas sales. - FY2022-Q1AdvancedAnnual report
「As a result, the stationery and related business posted higher sales year on year, driven by the active launch of new products and increases in mail-order and overseas sales, among other factors.」
It states that the launch of new products and increased mail-order and overseas sales led to higher sales in the office supplies and related business. - FY2021RestatedAnnual report
「With regard to sales channels, the shift from in-store sales to non-face-to-face mail-order sales, mainly through e-commerce, has accelerated further both in Japan and overseas due to the impact of the COVID-19 pandemic. In addition to its conventional channels, the Company will actively enter adjacent markets extending beyond the office supplies category in order to meet a broad range of customer needs through these channels, and will work to expand its sales channels.」
It continues to pursue non-face-to-face sales centered on e-commerce, entry into adjacent markets and expansion of sales channels as growth initiatives. - FY2020AdvancedAnnual report
「With regard to sales channels, there is a trend toward shifting from the conventional route through general stationery retailers to mass retailers and mail-order channels. By responding to a broad range of customer needs in these channels, including regional characteristics and customer demographics, the Company will enter adjacent markets extending beyond the office supplies category.」
It identifies expansion through mass-retailer and mail-order channels, adjacent household goods markets, overseas markets and e-commerce markets as specific means of market development. - FY2019-Q3AdvancedAnnual report
「As a result, the stationery and related business posted higher sales, driven by the active launch of new products and increases in sales through mass retailers and overseas sales, among other factors.」
The results show increased sales from the active launch of new products and higher sales to mass retailers and overseas markets, indicating progress in developing sales channels and overseas markets. - FY2019-Q1AdvancedAnnual report
「As a result, the office supplies and related business posted higher sales, driven by the active launch of new products and increased sales to mass retailers, among other factors.」
The launch of new products and increased sales to mass retailers are reflected in the results, and progress in developing sales channels is noted. - FY2018First statedAnnual report
「The Company aims to expand its business by developing sales channels, expanding into adjacent markets and strengthening its efforts in overseas markets.」
It has systematically identified the development of channels through mass retailers and mail order, product expansion into markets adjacent to stationery, and stronger efforts in overseas markets as growth initiatives.