Expanding the product lineup for personal use and launching new products

「Meanwhile, customer values and needs have become increasingly diverse as social conditions and individual behavior patterns change. To adapt to these changes, the Company launched the NEXT Product Council, a project recruiting participants across departments throughout the Company to share information and generate ideas, and held an internal award program soliciting new products and business models. It continues to focus on developing high-value-added products from the customer’s perspective. Most recently, this led to the development of new series and products such as Kissa PuniLabo, a silicone animal series incorporating a retro aesthetic, and the Stamp Note, which collects commemorative stamps installed at tourist facilities and stations.」

「Among the main new products, the Company introduced the Collel series, which lets users enjoy cherished memories of museums and theater performances as a personal collection; the PuniLabo × SANRIO CHARACTERS stand pencil case, a collaboration product with Sanrio Company,Ltd.; a limited-edition brown version of the one-book book stand launched to commemorate cumulative sales exceeding 100,000 units; and the Customizable Open Ring Note, which allows users to create an original notebook by combining the cover, binding mechanism, pages and accessories. These products increased sales.」

「Most recently, this has led to the development of new products and series such as the XCOA functional pencil case, which stores important writing instruments while keeping them visible, and the Collel series, which turns cherished memories of museums and theater performances into a personal collection.」

「Among the main new products, the Company introduced new items in the myfa series, which has gained popularity as an oshikatsu storage supply, and the Roomy series of box storage designed to blend into interiors, driving sales growth. At the 2024 Japan Stationery Awards, the SELFANA Solid Holder <Open Pocket Type> won the Excellence Award in the Design category, and the CUBE FIZZ Ring File <Twist Ring Smart Slim> won the Excellence Award in the Function category.」

「Among the main new products, the Company introduced the Mutual series, based on the concept of notes that accompany you every day; the Open Ring Note, a ring-bound notebook with an opening mechanism that lets users carry only the pages they need, like loose-leaf paper; and the SELFANA series, a job-hunting support series offering “3 shades of black,” driving sales growth.」

「Among the main new products, the Company introduced myfa, an oshikatsu goods storage series that won the Excellence Award in the Design category at the 2023 Japan Stationery Awards; the one-book book stand, which has won multiple awards including the Excellence Award in the Function category at the 2023 Japan Stationery Awards; and SFJ × LIHIT LAB., sustainable stationery and storage goods addressing ocean pollution through collaboration with the international environmental NGO Surfrider Foundation Japan (SFJ), driving sales growth.」

「Among the main new products, the Company introduced SFJ × LIHIT LAB., sustainable stationery and storage goods made with 2 types of material derived from ocean-bound plastic in collaboration with the international environmental NGO Surfrider Foundation Japan (SFJ); myfa, a goods storage series proposed as a new category in the stationery market as an oshikatsu support supply; and the one-book book stand, which organizes a small number of books and cases for CDs and DVDs without allowing them to fall over, driving sales growth.」

「Among the main new products, the Company introduced myfa, a goods storage series proposed as a new category in the stationery market as an oshikatsu support supply, and the one-book book stand, which organizes a small number of books and cases for CDs and DVDs without allowing them to fall over, driving sales growth. At the 2023 Japan Stationery Awards, the myfa Collection Stand L / Decoration Pouch Mini won the Excellence Award in the Design category, the one-book book stand won the Excellence Award in the Function category, and the Noir × noir Congress Case won the Excellence Award in the Sustainable category. The Nyan Scene box pen pouch also won the Grand Prize, Osaka Design Center Chairman’s Award, in the Design category at the 2023 Buns paper MESSE Awards.」

「Among the main new products, the Company introduced myfa, a goods storage series proposed as a new category in the stationery market as an oshikatsu support supply; the one-book book stand, which organizes a small number of books and cases for CDs and DVDs without allowing them to fall over; and the Print Loose Binder, a lightweight 2-hole binder that can hold printed materials and loose-leaf pages together, driving sales growth.」

「Among the main new products, the Company introduced myfa, a goods storage series based on the concept “Make oshikatsu more fun,” proposing a new category in the stationery market as an oshikatsu support supply with items for organizing and storing various oshikatsu goods. It also introduced Studio UG × LIHIT LAB., silicone products including a stand pencil case and magnetic band created in collaboration with characters from Studio UG, illustrated by popular creator Yuji Nishimura; the one-book book stand, which organizes a small number of books and cases for CDs and DVDs without allowing them to fall over; and the all-black Noir × noir series, made with sheets recycled in-house from scrap generated during plastic production, driving sales growth.」

「Among the main new products, the Company introduced Studio UG × LIHIT LAB., silicone products including a stand pencil case and magnetic band created in collaboration with characters from Studio UG, illustrated by popular creator Yuji Nishimura; the one-book book stand, which organizes a small number of books and cases for CDs and DVDs without allowing them to fall over; and the all-black Noir × noir series, made with sheets recycled in-house from scrap generated during plastic production, driving sales growth. The CUBE FIZZ collection case also won the Excellence Award, Buns paper MESSE Council Award, in the Function category at the 2022 Buns paper MESSE Awards.」

「Among the main new products, additional items were newly added to the soeru series of stationery that “adds” color to everyday life. The SMART FIT ALTNA series, for intelligent and energetic working people, and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items. The CUBE FIZZ collection case also won the Excellence Award, Buns paper MESSE Council Award, in the Function category at the 2022 Buns paper MESSE Awards.」

「Among the main new products, additional items were added to the soeru series of stationery that “adds” color to everyday life. The SMART FIT ALTNA series, for intelligent and energetic working people, and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items.」

「Among the main new products, the ALCLEA series, made with antibacterial and antiviral materials, was newly added to the lineup. The SMART FIT PuniLabo series of animal products made from silicone and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items.」

「Among the main new products, the ALCLEA series, made with antibacterial and antiviral materials, was newly added to the lineup. The SMART FIT PuniLabo series of animal products made from silicone and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items.」

「Among the main new products, the ALCLEA series, made with antibacterial and antiviral materials, was newly added to the lineup. The SMART FIT PuniLabo series of animal products made from silicone and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items.」

「Among the main new products, the ALCLEA series, made with antibacterial and antiviral materials, was newly added to the lineup. The SMART FIT PuniLabo series of animal products made from silicone and the CUBE FIZZ series, evoking a light and vibrant image, increased sales by expanding their range of new items.」

「Amid the COVID-19 pandemic, the digitalization of business and lifestyles has accelerated, and customer needs and values are also changing significantly. While flexibly adapting to these changes, the Company has focused on developing high-value-added products from the user’s perspective, most recently leading to the launch of new series such as ALCLEA, made with antibacterial and antiviral materials.」

「Among the main new products, the HINEMO series, made with domestic canvas, and the CUBE FIZZ series, evoking a light and vibrant image, were newly added to the lineup. The SMART FIT ALTNA series, which smartly supports working situations, increased sales by expanding its range of new items.」

「Among the main new products, the HINEMO series, made with domestic canvas, and the CUBE FIZZ series, evoking a light and vibrant image, were newly added to the lineup. The SMART FIT ALTNA series, which smartly supports working situations, increased sales by expanding its range of new items. As infection-prevention products, we developed and began selling 2 types of face shields that are easy to use in medical and educational settings as well as in daily life, and donated some products to local governments.」

「Among the main new products, the HINEMO series, made with domestic canvas, and the CUBE FIZZ series, evoking a light and vibrant image, were newly added to the lineup. The SMART FIT ALTNA series, which smartly supports working situations, increased sales by expanding its range of new items.」

「SMART FIT HINEMO series: Under the concept “Something you will want to use all day,” we developed and introduced new bags made with Japan-produced Fujikinbai canvas, featuring designs that are easy to use not only at work but also in private settings.」

「Among the main new products, the SMART FIT PuniLabo series, featuring cute animal designs made from silicone, and the SMART FIT ALTNA series, which smartly supports working situations, increased sales by expanding their range of new items. The AQUA DROPs document file, which won the Excellence Award in the Function category at the 28th Japan Stationery Awards, and the Pastello Twist Note in pastel colors were also well received.」

「Among the main new products, the Blooming series, targeting working women, and the SMART FIT ALTNA series, which expands the possibilities for new ways of working, increased sales by expanding their range of items. The AQUA DROPs document file, which won the Excellence Award in the Function category at the 28th Japan Stationery Awards, and the foldable compact slide cutter, which can be stored compactly, were also well received.」

「Among the main new products, the Blooming series, targeting working women, and the SMART FIT ALTNA series, which expands the possibilities for new ways of working, increased sales by expanding their range of items. The compact slide cutter, a foldable product that can be stored compactly, was also well received.」

「Against this backdrop, in the stationery and related products business, the Group has actively pursued the development of products that customers value and attractive, high-value-added products, seeking to expand sales under the motto “Good products are good value.” Among the main new products, the popular SMART FIT PuniLabo series of animal products made from silicone significantly increased sales by expanding its range of items. The Blooming series, targeting working women, the SMART FIT ALTNA series, which combines new functionality with a premium feel, and the AQUA DROPs clip file were also well received.」

「Among the main new products, the popular SMART FIT PuniLabo series of animal products made from silicone significantly increased sales by expanding its range of items. The Blooming series, targeting working women, the SMART FIT ALTNA series, which combines new functionality with a premium feel, and the AQUA DROPs clip file were also well received.」

「Among the main new products, the popular SMART FIT PuniLabo series of animal products made from silicone significantly increased sales by expanding its range of items. The Blooming series, targeting working women, and the AQUA DROPs clip file, which won the Excellence Award in the Function category at the 2017 Japan Stationery Awards, were also well received.」

「Among the main new products, the SMART FIT PuniLabo series, a popular animal series made from silicone, significantly increased sales by expanding its range of items. The AQUA DROPs clip file, which won the Excellence Award in the Function category at the 2017 Japan Stationery Awards, the palm-sized compact stapler, and the accordion-style noie-style document box, which offers excellent classification and searchability, have proposed flexible and efficient ways of working.」

「Against this backdrop, in the stationery and related products business, the Group has actively pursued the development and launch of products that customers value and attractive products, seeking to expand sales under the motto “Good products are good value.” Among the main new products, the popular SMART FIT PuniLabo series of animal products made from silicone and the AQUA DROPs clip file, which won the Excellence Award in the Function category at the 2017 Japan Stationery Awards, posted significant sales growth. The compact stapler and the noie-style document box were also well received. Among existing products, the SMART FIT ACTACT stand pencil case, the desk shelf in the desk storage series, and the REQUEST D-ring file continued to post steady sales growth.」

「Against this backdrop, in the stationery and related products business, the Group has actively pursued the development and launch of products that customers value and attractive products, seeking to expand sales under the motto “Good products are good value.” Among the main new products, the SMART FIT PuniLabo series, a highly popular animal series made from silicone, posted significant sales growth following the addition of new items. The AQUA DROPs clip file, which won the Excellence Award in the Function category at the 2017 Japan Stationery Awards, the palm-sized compact stapler that can be used immediately when opened, and the noie-style document box, which offers excellent storage and searchability, were also very well received. Among existing products, the SMART FIT ACTACT stand pencil case, the desk shelf in the desk storage series, and the REQUEST D-ring file continued to post steady sales growth.」

「Against this backdrop, in the stationery and related products business, the Group has actively pursued the development and launch of products that customers value and attractive products, seeking to expand sales under the motto “Good products are good value.” Among the main new products, the SMART FIT PuniLabo series of animal products made from soft silicone posted significant sales growth, particularly among women and younger customers. The compact stapler in the Think small series and the document box in the noie-style series were also well received. Among existing products, the desk shelf in the desk storage series, the stand pencil case in the SMART FIT ACTACT series, and the D-ring file in the REQUEST series continued to drive sales growth.」

「Against this backdrop, in the stationery and related products business, the Group has sought to expand domestic sales and develop overseas markets by expanding its product lineup, primarily for personal use, and launching attractive new products under the motto “Good products are good value.” Among the new product series, the ACTACT stand pencil case in the SMART FIT series maintained strong performance and expanded sales following additional product launches. The SMART FIT series’ ACTACT bag-in-bag and carrying bag, as well as the noie-style series, also posted steady sales growth.」

「In the new product series, the ACTACT stand pencil case in the SMART FIT series expanded its product lineup, continued to attract attention through coverage in various media, and drove strong sales growth. The carrying pouch in the SMART FIT series, the AQUA Window series, and the noie-style series also posted steady sales growth.」

「Against this backdrop, in the stationery and related products business, the Group has sought to expand sales by expanding its product lineup, primarily for personal use, and launching attractive new products under the motto “Good products are good value.”」