Creating New Demand through Distinctive Product Development and Consultative Sales

「As part of our initiatives in the sports field, following our official floor-mat partnership agreement with the table-tennis league T League, we launched スウィバリーシート, a practice sheet for curling. Initiatives including product development and the development of sales channels in new fields also progressed.」

「In vinyl flooring, the company launched in July the comprehensive sample book 「タイルコレクション」 for its core vinyl floor tiles, combining design and functionality, and the loose-lay vinyl floor tile 「ルースレイタイルシリーズ」, which requires no wax maintenance.」

「In vinyl floor tiles, the company newly launched 「クラシアルタイル」, an easy-renovation flooring product, in December 2024.」

「In carpets, the company launched the 「GXシリーズ」 graphic tile carpet in July, pursuing the comfort that enriches people’s lives under the concept of Japanese design. In wallcoverings, the new-brand sample book 「TOLI GRAND WALL COLLECTION」 (東リグランウォールコレクション), launched in May to provide high-quality spaces, has received high praise from many customers.」

「During the current fiscal year, we launched new products mainly from October through November and strengthened face-to-face promotional activities, including holding an in-person new-product presentation for the first time in 4 years.」

「In vinyl flooring, we strengthened specification activities, led by the slip-resistant NS800 vinyl floor sheet launched in August, and adoption also progressed for high-performance products such as the deodorizing NS Toware NW vinyl floor sheet for toilets and the E-Clean NW-EX vinyl floor tile, which requires no wax maintenance for extended periods.」

「In the Product Business, net sales increased as the adoption of revised selling prices progressed and promotional activities for products launched in the previous fiscal year took effect.」

「In vinyl flooring, the vinyl floor tile 「タイルコレクション」 launched in July performed well, while the core 「ロイヤルシリーズ」 and the single-layer vinyl floor tile series 「LCT (Luxury Calcium carbonate Tile)」 and 「VCT (Vinyl Composition Tile)」, which utilize the company’s proprietary technology, grew.」

「In vinyl flooring materials, we focused on promotional activities for the LCT (Luxury Calcium carbonate Tile) and VCT (Vinyl Composition Tile) series of single-layer vinyl floor tiles, which leverage our proprietary technology, in addition to launching Tile Collection in July, which proposed new value through the rebranding of vinyl floor tiles, and renewing the core Royal Series. Vinyl flooring materials also performed well, with Tough Tech Tile, a new third flooring material combining the advantages of vinyl floor tiles and ceramic tiles, receiving the 2022 Good Design Award.」

「In April, the company launched 「タフテックタイル」, a new third flooring option combining the advantages of vinyl floor tiles and ceramic tiles, and focused on promoting it in the market.」

「In vinyl floor sheets, the company newly launched the vinyl floor sheet sample book 「シートコレクション」 in October 2021.」

「In October, the company newly launched the vinyl floor sheet sample book 「シートコレクション」 and expanded its range of antiviral products registered with SIAA.」

「In carpets, the 「GA-100シリーズ」 and 「GA3600」 tile carpets, revised in September 2020, grew substantially as they gained traction in the office renovation market. Residential tile carpets, supported by stay-at-home demand, also remained firm, and net sales exceeded the year-earlier level.」

「Against this backdrop, our group advanced the 6-year SHINKA-100 Medium-Term Management Plan (Phase I: fiscal years 2015–2017; Phase II: fiscal years 2018–2020). With the 3 SHINKA principles—evolution, deepening and true value—as priority strategies, we worked during the consolidated fiscal year under review, the final year of Phase II, to focus on technological research and product development, strengthen sales of next-generation core products and advance the Chinese joint venture project.」

「Against this backdrop, the Group is advancing its six-year medium-term management plan, 「SHINKA-100」 (Phase I: fiscal 2015–2017 / Phase II: fiscal 2018–2020). As the culmination of the six-year plan, the Group designated three forms of SHINKA—evolution, deepening and true value—as key strategies for the year, and promoted initiatives to reinforce its core businesses, expand its business domains and build a robust business foundation. It also focused on product development and promotional activities tailored to customer needs, including the launch of antiviral vinyl floor sheets and the establishment of online meeting methods to support non-face-to-face sales activities.」

「In addition to pursuing online responses under the current emergency situation, we will work to develop new approaches to promotional activities and uncover new demand.」

「Deliveries of 「ヒトエシリーズ」, Japan’s first domestically produced single-layer vinyl floor sheet, launched in the previous fiscal year, got fully underway and contributed to higher sales.」

「In wallcoverings, sales increased as the vinyl wallcoverings 「VS」 and 「パワー1000」 performed well, while the distinctive noncombustible decorative finish material 「リアルデコ」 was expanded substantially with additional colors.」

「In vinyl flooring, the vinyl floor sheets 「ヒトエ」 and 「フロアリュームNW」, launched in the previous fiscal year, gained traction across a wide range of fields, including medical and educational facilities. Sales also grew for the loose-lay vinyl floor tiles 「ルースレイタイル」 and 「ロイヤルシリーズ」 launched during the current fiscal year.」

「In the product business, newly launched product lines with enhanced design and functionality have gained market penetration and driven sales growth.」

「In vinyl flooring, the company revamped the comprehensive sample book 「シートコレクション」 in October, consolidating vinyl floor sheets in an easy-to-understand format by application. It also launched 「ケアセーフNW」, a new no-wax vinyl floor sheet with excellent impact absorption, and worked to achieve early market penetration.」

「During the cumulative second quarter of the current fiscal year, we worked to further upgrade our technological and product capabilities, including by developing and launching Hitoye Granza/Fine, the first domestically produced high-design, single-layer vinyl flooring sheet to offer a full range.」

「In June, we developed and began selling Hitoye Granza and Hitoye Fine, high-design, single-layer vinyl flooring sheets, the first domestically produced products of their kind to offer a full range. Featuring a highly durable single-layer structure and highly distinctive functionality and design, they are intended to create further demand across a range of applications.」

「While strengthening product development and sales capabilities to advance our growth strategy」

「As the final year of Phase I of the SHINKA-100 Medium-Term Management Plan began, our group worked to improve profitability by focusing on launching distinctive products and conducting detailed promotional activities, while pursuing cost reductions at manufacturing sites and reductions in selling, general and administrative expenses.」

「Against this backdrop, the Group promoted distinctive product development and consultative sales and focused on creating new demand, while working to expand sales of high-value-added products and improve production efficiency.」

「Against this backdrop, the Group promoted distinctive product development and consultative sales and focused on creating new demand, while」

「Against this backdrop, the Group promoted distinctive product development and consultative sales and focused on creating new demand, while working to reduce manufacturing costs and expand sales of high-value-added products.」

「Against this backdrop, the Group focused on creating new demand through distinctive product development and consultative sales.」

「Against this backdrop, the Group promoted distinctive product development and consultative sales and focused on creating new demand.」

「Against this backdrop, the Group is focusing on creating new demand through distinctive product development and consultative sales」