Promoting Stylish Designs for Adults
First written in FY2016-Q2. 2 of 5 entries say "Advanced", first in FY2017. Latest entry: FY2020-Q1.
No other company in this theme has enough history to compare yet.
- FY2020-Q1AdvancedAnnual report
「We launched new products, including IH rice cookers and electric pots in the “STAN.” series with newly added white designs.」
Adding white designs to the “STAN.” series advanced the proposition of combining functionality, ease of use and simple design into a broader range of colors and patterns. - FY2019-Q2RestatedAnnual report
「We launched the new “STAN.” series, combining functionality, ease of use and a simple design, and implemented initiatives to raise awareness.」
The positioning of “STAN.” as a combination of functionality, ease of use and simple design has continued. - FY2019-Q1ReframedAnnual report
「The “STAN.” series, combining functionality, ease of use and a simple design」
The design proposition expanded from adult-oriented, stylish designs to a product series combining functionality and ease of use with a simple design. - FY2017AdvancedAnnual report
「We launched products including a cup-style stainless-steel bottle with a new design and a double fluorine coating that can accommodate sports drinks.」
A cup-style stainless-steel bottle with a new design was launched, translating the design proposition into a specific product offering. - FY2016-Q2First statedAnnual report
「A stainless-steel insulated bottle featuring a stylish design for adults with a deep gradient finish」
The stainless-steel insulated bottle is explicitly differentiated through its design.