Group synergies leveraging BONGU's expertise in online furniture retail

「At ぼん家具, initiatives including the successful Toffy PUTUPUTU collection for younger customers, entry into the hometown tax donation market centered on its finished-product service, and the launch of the corporate website Gekikagu Business contributed to sales.」

「Meanwhile, the company began selling wooden multi-racks and other products manufactured by PT.KING JIM INDONESIA, making use of group synergies, and sales have remained strong.」

「In addition to its core ready-to-assemble furniture, the company launched lighting fixtures such as pendant lights and children's storage products as new product categories, and sales were strong.」

「At ぼん家具, furniture sales, particularly storage products, remained strong. As new products, the company began selling lighting fixtures such as pendant lights as a new category in addition to its core ready-to-assemble furniture.」

「At ぼん家具, the company sold furniture and interior products mainly through e-commerce marketplaces including Rakuten Ichiba, and increased sales by expanding a service that delivers products the day after an order is placed, thereby improving customer convenience.」

「At ぼん家具, the company worked to expand sales of highly seasonal products such as summer rugs and one-touch tents, in addition to its main furniture and storage products.」

「In the Interior Lifestyle Business, the company will accelerate business growth by generating further group synergies among ぼん家具, ラドンナ and アスカ商会.」

「At ぼん家具, the company focused on seasonal products such as kotatsu tables in addition to products serving stay-at-home and telework demand, and worked to expand sales mainly through e-commerce marketplaces including Rakuten Ichiba and PayPay Mall.」

「At ぼん家具, the company focused on furniture serving telework demand in addition to its core storage products, and worked to expand sales mainly through e-commerce marketplaces including Rakuten Ichiba and Yahoo! Shopping.」

「At ぼん家具, the company expanded sales of its core storage furniture by participating in PayPay Mall in addition to the main e-commerce marketplaces, Rakuten Ichiba, Amazon and Yahoo! Shopping.」

「In the Interior Lifestyle Business, the company will expand the business by broadening and promoting its range of interior accessories and strengthening synergies, centered on ぼん家具's e-commerce expertise.」

「At ぼん家具, the company worked to expand sales on e-commerce marketplaces including Rakuten Ichiba and PayPay Mall, focusing on ready-to-assemble furniture and seasonal products for the winter demand season. Going forward, it will seek to broaden its customer base through effective sales promotions while coordinating its efforts with e-commerce marketplace initiatives.」

「At ぼん家具, the company worked to expand sales on e-commerce marketplaces including Rakuten Ichiba, using price adjustments and advertising measures effectively to limit the decline in demand following the consumption tax increase, particularly for its core furniture products. Going forward, it aims to increase sales by opening new stores on marketplaces including PayPay Mall.」

「At ぼん家具, the launch infrastructure for new products was strengthened by expanding the photography studio and increasing the number of creators. The company also sought to boost sales on its main marketplaces, Rakuten, Amazon and Yahoo! Shopping.」

「At ぼん家具, the product range was expanded to include storage furniture, functional kotatsu tables and products aimed at spring demand for new household starts. On Rakuten Ichiba, Amazon and Yahoo! Shopping, the company sought to boost sales through various promotions, coupon issuance and pay-per-click advertising.」

「At ぼん家具, we introduced seasonal products such as children's products and functional kotatsu tables with storage, and worked to increase sales by actively using various sales events and points rewards on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping.」

「At ぼん家具, we worked to increase sales by actively using various sales events, coupon distribution and points rewards on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping.」

「At ぼん家具, we opened the Wakayama Creative Office in Wakayama City and moved the Planning Headquarters from the head office in Kainan City. We also added a photography studio, improving the efficiency of creating web-shop pages and increasing staffing to strengthen our sales structure.」

「At ぼん家具, we expanded the new product lineup for spring's demand for new-life furnishings, including loft beds, folding beds and sofa beds. We also expanded sales through price-reduction sales, coupon distribution and points rewards at various sales events on Rakuten, Amazon and Yahoo! Shopping.」

「At ぼん家具, we actively used price-reduction sales, coupon distribution and points rewards on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping, to expand sales. We also strengthened the visibility of outdoor products ahead of their peak demand season and attracted customers and conducted promotions centered on seasonal products.」

「At ぼん家具, we actively used price-reduction sales, coupon distribution and time-limited sales on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping, to expand sales. We also renovated the design of our Rakuten store in line with current trends and strengthened product exposure and promotion for products aligned with the store concept.」

「At ぼん家具, we expanded our winter product range for the year-end peak demand period and ran sales tailored to the characteristics of each marketplace, including price reductions, coupon distribution and points rewards, alongside the Rakuten Super Sale, Amazon Cyber Monday and Yahoo! Shopping year-end sale.」

「At ぼん家具, we actively used price-reduction sales, coupon distribution and time-limited sales on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping, to expand sales. We also renovated the store in line with trends in online furniture and interior retail, focusing on acquiring new users and strengthening the store.」

「At ぼん家具, we focused on strengthening online product sales pages and renewing products. We also expanded sales through various initiatives on major marketplaces, including Rakuten, Amazon and Yahoo! Shopping, such as price-reduction sales, points programs and active use of time-limited sales.」

「We aim to strengthen synergies by having group companies share and leverage ぼん家具株式会社's expertise in online retail.」