Becoming a leading brand toward the 100th anniversary and expanding the KAWAI fan base
First written in FY2017-Q1. 14 of 21 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Following the selection of the Company’s full-concert piano, the “SK-EX,” by 3 prizewinners at the 19th International Chopin Piano Competition held in November last year, it was selected by the winners of the 13th International Paderewski Piano Competition held in December of the same year and the 6th Takamatsu International Piano Competition held in February this year. These results at international competitions helped enhance brand value and customer evaluations by raising the Company’s global presence.」
The record of SK-EX selections at international competitions expanded to include 3 prizewinners and winners of multiple competitions, contributing to improved brand value and customer evaluations. - FY2025ReframedAnnual report
「To become “the world’s leading keyboard instrument manufacturer,” the Company will significantly grow its keyboard instrument business over the next 10 years.」
The previous expressions of “becoming a leading brand toward the 100th anniversary” and “expanding the KAWAI fan base” have been restructured as the goal of becoming “the world’s leading keyboard instrument manufacturer” over 10 years. - FY2025-H1AdvancedAnnual report
「The Shigeru Kawai series of premium grand pianos marked its 25th anniversary. At the 32nd Città di Cantù International Piano Competition held in Italy in May 2024, the 1st Málaga International Piano Competition held in Spain in June of the same year, and the Dallas International Piano Competition 2024 held in the United States, the series’ flagship full-concert piano, the “SK-EX,” was selected as the official piano. The brand has grown to be recognized by pianists worldwide.」
The policy of becoming a leading brand is supported by specific results, including the SK-EX’s selection as the official piano at overseas competitions and the brand’s growth to one recognized by pianists worldwide. - FY2023-Q2RestatedAnnual report
「Against this management backdrop, the Group formulated its 7th medium-term management plan, “Resonate 2024” (from the fiscal year ended March 2023 to the fiscal year ended March 2025), and is working toward its 100th anniversary in 2027 and continued development beyond.」
The Company reaffirmed its policy of continued development of the brand and businesses toward its 100th anniversary in 2027 and beyond. - FY2023-Q1ReframedAnnual report
「The Company is working daily to further establish the KAWAI brand in society and achieve sustainable, steady growth toward its 100th anniversary in 2027 and continued development beyond.」
The expression has been recast from becoming a leading brand and expanding the KAWAI fan base to the KAWAI brand’s broader social recognition from its 100th anniversary in 2027 and sustainable growth. - FY2022-Q1ReframedAnnual report
「Against this management backdrop, in the final year of the 6th medium-term management plan, “Resonate2021” (from the fiscal year ended March 2020 to the fiscal year ended March 2022), the Group is working daily to further establish the KAWAI brand in society toward its 100th anniversary in 2027 and continued development beyond, improve the profitability of its core music education business, and expand its existing businesses.」
The previous expression of becoming a leading brand toward the 100th anniversary has been recast as the KAWAI brand’s broader social recognition from its 100th anniversary in 2027, together with the expansion of the music education and existing businesses. - FY2020RestatedAnnual report
「The Company has established “Building a 100-year brand” as its long-term vision. Toward continued development over the next 100 years and beyond, it aims to become the world’s leading piano maker, its original business, further deepen the strengths of each business, and enhance corporate value, brand strength, and sustainable growth by pursuing and improving customer satisfaction and advancing music culture.」
The previous direction of becoming a leading brand continues under the 6th medium-term management plan as building a 100-year brand, becoming the world’s leading piano maker, and improving customer satisfaction. - FY2020-Q3RestatedAnnual report
「Toward building a 100-year brand, the Company is working to become a leading brand in its original piano-making business, further deepen the strengths of each business, and enhance corporate value and brand strength and achieve sustainable growth by pursuing and improving customer satisfaction and advancing music culture.」
The Company continues to link building a 100-year brand and becoming a leading piano maker with improving customer satisfaction, deepening business strengths, and advancing music culture. - FY2020-Q2RestatedAnnual report
「Toward building a 100-year brand, the Company is working to become a leading brand in its original piano-making business, further deepen the strengths of each business, and enhance corporate value and brand strength and achieve sustainable growth by pursuing and improving customer satisfaction and advancing music culture.」
The previous direction of becoming a leading brand continues under the 6th medium-term management plan as building a 100-year brand, improving customer satisfaction, and deepening business strengths. - FY2020-Q1RestatedAnnual report
「Toward building a 100-year brand, the Company is working to become a leading brand in its original piano-making business, further deepen the strengths of each business, and enhance corporate value and brand strength and achieve sustainable growth by pursuing and improving customer satisfaction and advancing music culture.」
The previous direction of becoming a leading brand continues under the 6th medium-term management plan as building a 100-year brand, improving customer satisfaction, and deepening business strengths. - FY2019ReframedAnnual report
「The Company has established “Building a 100-year brand” as its long-term vision. Toward continued development over the next 100 years and beyond, it aims to become the world’s leading piano maker, its original business, further deepen the strengths of each business, and enhance corporate value, brand strength, and sustainable growth by pursuing and improving customer satisfaction and advancing music culture.」
The previous vision of “being a leading brand” and “expanding the KAWAI fan base” has been recast as “building a 100-year brand” and enhancing brand strength and customer satisfaction. - FY2019-Q3RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2019-Q2RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2019-Q1RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2018RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2018-Q3RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2018-Q2RestatedAnnual report
「Under “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2018-Q1RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company reaffirmed its vision of becoming a leading brand toward its 100th anniversary, pursuing trust and innovation, providing moving experiences, expanding the KAWAI fan base, and promoting music culture. - FY2017-Q3RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, expanding the KAWAI fan base, and promoting music culture. - FY2017-Q2RestatedAnnual report
「Under the vision “Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand,” the plan states: “We will expand the KAWAI fan base by pursuing trust and innovation and providing moving experiences. We will also continue working to further promote music culture and aim to become a leading piano brand that continues to be chosen for the next 100 years.”」
The Company has restated its vision of becoming a leading brand toward its 100th anniversary, expanding the KAWAI fan base, and promoting music culture. - FY2017-Q1First statedAnnual report
「Resonate2018 — Toward the 100th Anniversary — To Be a Leading Brand」
The Company has set out a vision of becoming a leading piano brand that continues to be chosen for the next 100 years by pursuing “trust and innovation,” providing “moving experiences,” and “expanding the KAWAI fan base.”