Domestic High-Value-Added Strategy Centered on Shigeru Kawai

「At the 19th International Chopin Piano Competition held last November, the company’s “SK-EX” full concert grand piano was selected by 3 prizewinners, followed by selections by the winners of the 13th Paderewski International Piano Competition held in December of the same year and the 6th Takamatsu International Piano Competition held in February this year, among others」

「At the 12th Hamamatsu International Piano Competition held in November 2024, the “SK-EX” full concert grand piano, the flagship model in the series, was selected by 37 of the 87 contestants in the first round and by 3 of the 6 top prizewinners, making it a major development for the company.」

「The Shigeru Kawai series of premium grand pianos marked its 25th anniversary. At the 32nd Città di Cantù International Piano Competition held in Italy in May 2024, the 1st Málaga International Piano Competition held in Spain in June of the same year, and the Dallas International Piano Competition 2024 held in the United States, the series’ flagship full-concert piano, the “SK-EX,” was selected as the official piano. The brand has grown to be recognized by pianists worldwide.」

「In the Musical Instrument Education Business, sales of grand pianos, including “Shigeru Kawai,” remained strong in Japan, as in the previous fiscal year, although」

「In the Musical Instrument Education Business, sales of grand pianos, including “Shigeru Kawai,” remained strong in Japan, as in the previous fiscal year, although」

「As part of its product strategy, the company began domestic sales last October of the Shigeru Kawai “SK-EX” full concert grand piano, which it had previously marketed exclusively as a competition and concert model.」

「The company had previously marketed “SK-EX” exclusively as a competition and concert model, but announced in July this year that it would begin selling the model in Japan from October this year.」

「In the Musical Instrument Education Business, sales of keyboard instruments, including “Shigeru Kawai,” remained strong worldwide, as in the previous fiscal year.」

「In the Musical Instrument Education Business, sales of keyboard instruments remained strong, led by growth in “Shigeru Kawai,” against a backdrop of continued stay-at-home demand worldwide.」

「In the Musical Instrument Education Business, keyboard instruments performed well, driven by growth in “Shigeru Kawai” and stay-at-home demand worldwide that has continued from the previous fiscal year.」

「In Japan, the company continued to strengthen its sales activities through a regional unit structure integrating lessons, sales and after-sales service, while making maximum use of stores serving as hubs for communicating the Kawai brand and working to sell high-value-added products such as “Shigeru Kawai,” which marked its 20th anniversary since launch.」

「In the Musical Instrument Education Business, sales of high-value-added products such as “Shigeru Kawai” and the hybrid piano “AURES,” which are core pianos, were strong, and sales remained solid in Japan, Europe and China.」

「In the Musical Instrument Education Business, sales of high-value-added products such as “Shigeru Kawai” and the hybrid piano “AURES” were strong, while sales of core pianos remained solid, led by growth in Japan and steady performance in Europe and China.」

「In the musical instrument education business, sales of high-value-added products such as the AURES hybrid upright piano and ATX silent piano performed well, while core piano sales remained steady in Europe, China and Japan.」

「In mature markets, we will strengthen sales of high-value-added products, including the flagship Shigeru Kawai model and hybrid products, with the aim of achieving stable growth and improving profitability.」

「In Japan, the Company reopened the Kawai Sendai store as part of its store strategy, expanded customer touchpoints in core cities, an initiative it has pursued continuously, and worked to increase high-value-added sales, including Shigeru Kawai.」

「The Company expanded customer touchpoints in core cities, an initiative it has pursued continuously, and worked to increase high-value-added sales, including Shigeru Kawai.」

「The flagship Shigeru Kawai model grew, led by sales in Japan.」

「In Japan, the Company continued to strengthen sales activities through a regional unit structure integrating schools, sales and after-sales service, proceeded with renovations of core stores serving as hubs for communicating the Kawai brand, and focused on expanding sales of high-value-added products, including Shigeru Kawai.」

「In keyboard instrument sales, the flagship Shigeru Kawai model continued to perform well worldwide, led by growth in Japan」

「In keyboard instrument sales, the flagship Shigeru Kawai model continued to perform well」

「In keyboard instrument sales, the flagship Shigeru Kawai model continued to perform well, while piano sales overall increased, supported by growth in China and steady performance in North America.」

「To expand earnings, the Company advanced its high-value-added strategy in the domestic market centered on the flagship grand piano Shigeru Kawai and its area strategy in overseas markets, while pursuing measures including quality improvements, manufacturing with a view to the future, and the expansion and development of new customers for its materials processing business.」

「A high-value-added strategy in the domestic market centered on the flagship grand piano Shigeru Kawai, aimed at strengthening the earnings base」

「A high-value-added strategy in the domestic market centered on the flagship grand piano Shigeru Kawai」