Strengthening sales to small-scale, small-lot customers through the packaging materials e-commerce site “Pack Market”
First written in FY2020-Q1. 4 of 5 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2023-Q3.
The whole theme swung hardest in 2022: 1 of 10 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2023-Q3AdvancedAnnual report
「The number of registered members of the Pack Market packaging-supplies e-commerce site continues to increase, and sales continue to grow as the Company expands its registered items and conducts promotional activities.」
The Company reports that the number of Pack Market members and sales continue to grow as a result of expanding its registered items and conducting promotional activities. - FY2022-Q2AdvancedAnnual report
「The market for restaurant takeout and delivery continues to expand as initiatives by major restaurant chains and upscale restaurants become more widespread, and sales generated through new initiatives, including use of the Pack Market packaging-supplies e-commerce site and collaboration with food wholesalers that have sales channels to restaurants, are increasing. … The Group is working to enhance the product range on the Pack Market packaging-supplies e-commerce site, conduct web marketing, and raise awareness through radio advertising and information distributed via social media including Instagram, YouTube and LINE.」
For Pack Market, the Company has added collaboration with food wholesalers as a sales channel and specified measures to raise awareness through an expanded product range, web marketing, radio advertising and social media. - FY2021AdvancedAnnual report
「To capture new demand, the Group is working to enhance the product range on the Pack Market packaging-supplies e-commerce site, strengthen SEO, and raise awareness through radio advertising and information distributed via social media including Instagram, YouTube and LINE.」
The Company has specified Pack Market's sales-enhancement measures as expanding its product range, SEO, radio advertising and awareness-building through multiple social media platforms. - FY2021-Q1AdvancedAnnual report
「Orders from small-lot customers, particularly restaurants, are increasing on the Pack Market packaging-supplies e-commerce site operated by the Group, and the Group will continue working to strengthen sales.」
Orders from small-lot customers, particularly restaurants, increased on Pack Market. - FY2020-Q1First statedAnnual report
「Against a backdrop of the reduced consumption tax rate taking effect in October 2019 and expectations for further growth in restaurant takeout, the Company's consolidated subsidiary エフピコ商事株式会社 launched the Pack Market packaging-supplies e-commerce site on 27 June 2019. The Company will work with the Group and leading packaging-supplies dealers in each region to further strengthen its packaging-supplies merchandising, while using the Group's IT and logistics infrastructure to strengthen sales to small-lot customers.」
The Company first described measures to strengthen sales to small-lot customers by launching a packaging-supplies e-commerce site and working with Group and regional dealers while using its IT and logistics infrastructure.