Growing number of products and intensifying competition in the girls’ hobby market
First written in FY2017-Q3. 5 of 9 entries say "Worsened", first in FY2019-Q1. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020WorsenedAnnual report
「In the girls' toy category, low-priced surprise toys and similar products attracted attention in the market, but the overall year-end sales season appeared to lack momentum.」
The disclosure states that, while low-priced surprise toys attracted attention, the overall year-end sales season for girls' toys lacked momentum. - FY2020-Q1WorsenedAnnual report
「The toy market remains difficult. In the carry-doll category in particular, products from overseas manufacturers were newly launched during the quarter, and the companies are in a difficult environment as they divide up the stagnant carry-doll market.」
The disclosure states that overseas manufacturers entered the cuddle-doll market, making competition even more intense in the stagnant market. - FY2019WorsenedAnnual report
「The cuddle-doll market contracted by more than 10% year on year in the second half, among other factors, and remained generally stagnant across companies. The Company's products also followed the market, further delaying their recovery.」
The disclosure states that, amid competition from a succession of dolls featuring strong characters, the cuddle-doll market itself contracted by more than 10% year on year and remained stagnant. - FY2019-Q2WorsenedAnnual report
「In domestic sales, oversupply in the doll market, exceeding consumer demand across a wide range of competing products, accelerated during the second quarter and the market remained stagnant. This, together with weather-related factors affecting the bicycle segment and other businesses, became a factor behind the downside in second-quarter results.」
The disclosure states that oversupply of competing products across multiple categories accelerated and that stagnation in the girls' toy market became a downside factor for domestic sales. - FY2019-Q1WorsenedAnnual report
「With 2 new character dolls targeting girls aged 3–6 and commanding strong appeal among that demographic, the cuddle-doll market failed to expand, while an increase in product varieties not seen the previous year led to oversupply and forced the Company's doll market share to contract.」
Regarding competition, the disclosure states that 2 new character dolls with strong appeal among girls aged 3–6 appeared, resulting in oversupply and a contraction in the Company's market share. - FY2018MaterialisedAnnual report
「The Company launched Kira Kira Mofurina, a girls' hobby product that makes it easy to create cute yarn pom-poms, at ¥3,480 before tax, but 3 similar products appeared from competitors and the products divided the market share.」
The disclosure states that 3 similar products appeared in girls' hobbies and that Kira Kira Mofurina shared market share with competing products. - FY2018-Q3MaterialisedAnnual report
「The impact of dolls featuring strong characters launched from the summer onward in the girls' toy category has become clear as a major factor behind the sharp downside in sales during the quarter.」
Regarding competition in the girls' toy market, the disclosure states that the launch of competing dolls featuring strong characters directly caused the downside in sales of the Company's products. - FY2018-Q2MaterialisedAnnual report
「In July of the second quarter, a competitor launched a new character-themed cuddle doll, affecting the Company's business.」
Regarding competition in the girls' toy market, the disclosure states that the actual launch of a competing product affected sales of the Company's products. - FY2017-Q3First statedAnnual report
「Within girls' toys, the girls' hobby market has become a fiercely contested area as a sharp increase in the number of products has led to intense competition for market share,」
The disclosure states that the girls' hobby market has become fiercely competitive as the number of products has increased.