Stepping up to “maverick yet mainstream”
First written in FY2016. 12 of 25 entries say "Restated". Latest entry: 2026-08-12.
R.C.Core moved to the "Worse" side of this theme in 2023, 1 year before the typical company in this theme (2024).
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- 2026-08-12AdvancedEarnings
「In May 2026, the BESS Group formulated the 4-year medium-term management plan “Make Market 2030.” Based on “Make Market,” the fundamental marketing stance that BESS has consistently pursued, we aim to become a resilient company that is not shaken by changes in the business environment by strengthening our earnings base through synergies between rebuilding our existing new-home business and nurturing new businesses. We have begun implementing various measures.」
The company explained that it had begun implementing measures under “Make Market 2030,” combining the rebuilding of its existing new-home business with the nurturing of new businesses. - FY2026ReframedAnnual report
「With the “Make Market” approach that has been the foundation of the Company's marketing to date, it aims to become a resilient company that will not be shaken by moderate changes in its environment by improving its earnings structure through the synergies of rebuilding existing businesses and developing new businesses.」
In addition to rebuilding the brand around “BESS for Humanity” and “Dramatic Inspiration,” the Company has reorganized its medium-term strategy as “Make Market 2030,” centered on rebuilding existing businesses and developing new businesses. - FY2026-H1ReframedAnnual report
「As the current fiscal year marks the 40th anniversary of its founding in August 2025, the Company has positioned it as the second founding period and rebuilt the brand philosophy of its main BESS business. Returning to the essence of the brand mission “User Happiness,” the Group has defined its raison d'être as “BESS for Humanity” and its vision as “Dramatic Inspiration,” and will work as one to restore performance.」
Taking the 40th anniversary of its founding as an opportunity to position the current period as its second founding, the Company has rebuilt its brand mission, raison d'être, and vision as “BESS for Humanity” and “Dramatic Inspiration,” moving on from slogans such as “Oasis.” - FY2025-H1ReframedAnnual report
「Under the new president, the Company is working to rebuild its core BESS business, the wooden detached-home business, and improve its earnings structure. It is also opening the BESS brand it has developed to the outside world and promoting the “Oasis business,” which creates a “heart's oasis” together with parties that strongly identify with BESS, including other companies and local governments.」
The Company has given concrete form to the direction of “BESS's Revival Beacon, Oasis” through the rebuilding of the BESS business, improvement of its earnings structure, and the “Oasis business,” based on co-creation with companies, local governments, and others. - FY2024ReframedAnnual report
「Since the beginning of 2024, the Company has been working to improve performance under the slogan “BESS's Revival Beacon, Oasis” by implementing measures to strengthen each of 3 elements: the market (customer attraction), products, and the way products are sold.」
From the beginning of 2024, the Company reorganized its previous “back to basics” and relationship-based sales approach into a plan under the new slogan “BESS's Revival Beacon, Oasis” to strengthen 3 elements: the market, products, and the way products are sold. - FY2023ReframedAnnual report
「While maintaining the fixed-cost reduction effects of these measures to strengthen its management foundation, the Company regards an early recovery in performance as its top priority. It will return to BESS's original strengths, including sensory marketing, market pricing, and relationship-based sales, advance initiatives in customer attraction, sales, and product development, and work to rebuild the business.」
The Company is shifting its focus from a plan pursuing numerical targets under “Straight Ahead on the BESS Path” to rebuilding the business by strengthening its management foundation and returning to BESS's original sales, product, and marketing strengths. - FY2021RestatedAnnual report
「Under the slogan “Straight Ahead on the BESS Path,” the Company will spread BESS's brand mission of “User Happiness.”」
The Company continues the basic direction of the new medium-term three-year plan and its slogan of spreading User Happiness. - FY2020ReframedAnnual report
「Under the slogan “Straight Ahead on the BESS Path,” the Company aims to achieve consolidated net sales of ¥24 billion and a consolidated operating profit margin of 8% for the fiscal year ending March 2023, the final year of the plan. The slogan expresses the idea that even if a path appears to be crooked by society's conventional standards, the Company will proceed without hesitation if it is the straight path toward the essential value it seeks. This is the “BESS path” to enriching Japan through people's lives.」
The Company changed from the “The Industry's Wildest, Spread Happiness” medium-term three-year plan to a new medium-term management plan under the slogan “Straight Ahead on the BESS Path.” - FY2020-Q2RestatedAnnual report
「The Company has reached the final year of its medium-term three-year plan and is working to further grow the BESS brand under the slogan “The Industry's Wildest, Spread Happiness.” Since launching the BESS business, the Company has pursued management based on the user's perspective and challenged conventional wisdom in the housing industry. The slogan “the wildest” expresses the Company's intention to further evolve this stance, which could be described as an “outlier” position in the industry.」
The Company continues the “The Industry's Wildest, Spread Happiness” plan while explaining its intention to evolve its “outlier” stance into “the wildest.” - FY2020-Q1RestatedAnnual report
「Against this backdrop, the Company has reached the final year of its medium-term three-year plan and is working to further grow the BESS brand under the slogan “The Industry's Wildest, Spread Happiness.”」
As the final year of the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, the Company continues initiatives to grow the BESS brand. - FY2019RestatedAnnual report
「The Company entered the second year of its medium-term three-year plan and advanced initiatives to further grow the BESS brand under the slogan “The Industry's Wildest, Spread Happiness.”」
As the second year of the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, the Company continues initiatives to grow the BESS brand. - FY2019-Q3RestatedAnnual report
「The Company entered the second year of its medium-term three-year plan and advanced initiatives to further grow the BESS brand under the slogan “The Industry's Wildest, Spread Happiness.”」
As the second year of the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, the Company continues initiatives to grow the BESS brand. - FY2019-Q2RestatedAnnual report
「The Company entered the second year of its medium-term three-year plan and advanced initiatives to further grow the BESS brand under the slogan “The Industry's Wildest, Spread Happiness.”」
As the second year of the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, the Company continues initiatives to grow the BESS brand. - FY2018RestatedAnnual report
「From the current consolidated fiscal year, the Company launched a new medium-term management plan, the “The Industry's Wildest, Spread Happiness” medium-term three-year plan.」
The Company continues to advance the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, revised from “Be an Outlier, Become Mainstream.” - FY2018-Q3RestatedAnnual report
「Against this backdrop, from the current consolidated fiscal year, the Company launched a new medium-term management plan, the “The Industry's Wildest, Spread Happiness” medium-term three-year plan.」
The Company continues to advance the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, developed from “Be an Outlier, Become Mainstream.” - FY2018-Q2RestatedAnnual report
「From the current consolidated fiscal year, the Company launched a new medium-term management plan, the “The Industry's Wildest, Spread Happiness” medium-term three-year plan.」
The Company has reconfirmed that it is advancing the “The Industry's Wildest, Spread Happiness” medium-term three-year plan, evolving its “outlier” stance. - FY2018-Q1ReframedAnnual report
「From the current consolidated fiscal year, the Company launched a new medium-term management plan, the “The Industry's Wildest, Spread Happiness” medium-term three-year plan.」
The plan's name and wording were changed from the “Be an Outlier, Become Mainstream” five-year plan to the “The Industry's Wildest, Spread Happiness” medium-term three-year plan. - FY2017-Q3RestatedAnnual report
「Against this backdrop, the Company has reached the final year of its medium-term management plan, the “Be an Outlier, Become Mainstream” five-year plan (the essence and common sense from the user's perspective ＝ the industry's unconventional approach ⇒ “being an outlier”), and continues to establish the BESS brand and move into a stage of expansion by responding to changes in the times.」
The basic policy of the “Be an Outlier, Become Mainstream” plan has been restated as an initiative for the final year. - FY2017-Q2RestatedAnnual report
「Continue pursuing the essence and common sense from the user's perspective (＝the industry's unconventional approach ⇒ “being an outlier”), establish the BESS brand, and move into a stage of expansion by responding to changes in the times」
The basic policy of the “Be an Outlier, Become Mainstream” plan continues to be maintained as an initiative for the final year. - FY2017-Q1RestatedAnnual report
「Continue pursuing the essence and common sense from the user's perspective (＝the industry's unconventional approach ⇒ “being an outlier”), establish the BESS brand, and move into a stage of expansion by responding to changes in the times」
The basic policy of the “Be an Outlier, Become Mainstream” plan has been restated as an initiative for the final year. - FY2016First statedAnnual report
「Continue pursuing the essence and common sense from the user's perspective (＝the industry's unconventional approach ⇒ “being an outlier”), establish the BESS brand, and move into a stage of expansion by responding to changes in the times」
This sets out the basic direction of maintaining the Company's distinctiveness relative to industry conventions while establishing the BESS brand and expanding its scale.