Continuing Sales Activities through Infection-Control Measures and Reservation-Only, Private Lifestyle Experiences

「We worked to strengthen orders by offering private home-living experiences that leverage the strengths of LOGWAY's experiential standalone exhibition venues operating nationwide, as well as holding online events connecting LOGWAY with BESS users across Japan who volunteer to share their experiences of living in BESS homes.」

「For customers refraining from visiting, the company revised its website and promoted requests for information, while also strengthening follow-up services. Even after customer traffic began to recover from the second quarter onward, it focused on attracting customers and building a fan base through the web. From August 2020, it introduced “Coach Roundtable Discussions,” featuring real-life BESS living experiences from users, and from December of the same year, it began offering online seminars on relocation, called “Kurashigae,”」

「We have continued sales activities, including private home-living experiences that make use of the strengths of our standalone exhibition venues, as well as online seminars.」

「The Group was forced to restrict sales activities by introducing an appointment system and limiting visitor numbers to avoid the Three Cs at LOGWAY (showrooms) operated nationwide. As a result, the number of housing units ordered decreased 15% year on year. The spread of the pandemic has also had various effects on construction, including disruptions to meetings with customers that extended construction start schedules.」

「To avoid the “three Cs” at LOGWAY exhibition venues operating nationwide, the company was forced to restrict sales activities by introducing a reservation-only system and limiting visitor numbers.」

「To ensure employee safety, the company introduced work-from-home arrangements using remote work and web conferencing. For employees coming to the office, it has sought to prevent infections by taking temperatures before leaving home, requiring masks, disinfecting hands, and preventing the “three Cs” through ventilation and physical distancing. At its nationwide LOGWAY sales locations, the company operates on a reservation-only basis for customers who require it, conducting sales discussions while ensuring customer safety. As a sales activity unique to LOGWAY, which is operated exclusively by BESS, the company has offered “private home-living experiences” at model homes to approximately 75,000 existing customers as of the end of March 2020, and approximately 400 groups had already applied within 2 months of the program’s launch.」