Continued Launch of New Hair-Extension and Women's Wig Products
First written in FY2016. 8 of 9 entries say "Advanced", first in FY2017. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「As a new brand of hair-enhancement products for women, the Company launched the ladies’ wig Jasmy in September 2024, combining three solutions to common concerns: a natural-looking hairline, volume at the crown and exceptional ease of attachment. In March 2025, it launched the ladies’ wig Jasmy Round Fit, which features the new Around Catch attachment function arranged around the full 360°, Catch in Front, whose hook structure blends naturally with the bangs and improves integration with the wearer’s own hair, and Volume Line, whose arched special net lifts the hair at the back of the head. The wig provides a beautiful appearance from every angle and a comfortable fit.」
Launched a new women’s brand and a derivative product, continuing to introduce new hair-enhancement and wig products for both genders. - FY2022AdvancedAnnual report
「Following Feelin, a wig for women that does not require pins, the Company launched Feelin 2 in March 2022. It incorporates Push de Fit 2, which improves the comfort and fit of Push de Fit, which can be quickly placed and secured with a snug fit, and Push de Fit 2 mini, a front piece designed to provide an even more natural appearance. It also incorporates Heart Front, which blends the end of the parting more naturally, making the wig as easy to use every day as putting on a mask.」
Launched Feelin 2 for women and Marp Prime, Requa Pride and other products for men, continuing to introduce new products for both genders. - FY2021AdvancedAnnual report
「For women, in March 2021 the Company launched Freedia 3, a made-to-order wig incorporating the popular Pitatto Catch, which is easy to attach with “one-two pon-pon,” as well as the newly adopted Fluffy Keep Line, which maintains natural-looking volume at the back of the head. It also incorporates the Front that Blends with Bangs and Fine Lace, providing a more flexible styling experience and a natural, comfortable fit.」
Launched new products for both genders, including the made-to-order Freedia 3 wig for women and MRP REAL and REQUA MEISTER for men. - FY2020AdvancedAnnual report
「As part of the results of R&D into wigs and hair-enhancement products during the consolidated fiscal year, the Company launched MRP01 (Marp Zero One) in September 2019. It uses thicker hair to deliver a clearly perceptible hair-enhancement effect, while its small knots, made possible by proprietary technology, provide a more natural appearance. In March 2020, the Company launched MRPDO (Marp Deux), which blends thicker and finer hair, as with natural hair, to reproduce the condition of the wearer’s existing hair.」
Launched MRP01 and MRPDO and other hair-enhancement products for men, as well as Freedia and other products for women. - FY2020-Q2AdvancedAnnual report
「As a result, sales for the cumulative consolidated period amounted to ¥20,126 million, up 12.3% year on year, supported by strong sales of new products as well as the impact of rush demand ahead of the consumption tax increase and other factors.」
The disclosure states that sales of new products were strong and indicates that continued launches of new hair-enhancement and women’s wig products contributed to higher company-wide revenue. - FY2019AdvancedAnnual report
「For women, the Company launched Pafeel Fuwari in September 2018 as part of the Pafeel series. It retains the three key features of being lightweight, soft and thin, while providing greater volume and fullness. In March 2019, the Company launched Pafeel More Rich, which incorporates Catch Base (Tsunande Lace), which quickly fits by lightly brushing it so that it intertwines with the wearer’s natural hair, and the Baby-Hair Structure Front (Baby-Hair Lace), which makes the front hairline less visible and blends more naturally with the wearer’s own hair.」
Also launched Pafeel Fuwari and Pafeel More Rich for women, building a track record of new product launches. - FY2018AdvancedAnnual report
「In September 2017, the Company launched V50 as a new hair-enhancement product for men. By reproducing the way hair grows from the crown, V50 delivers a more natural finish. In March 2018, the Company launched Marp Reborn, which meets the needs of a broad range of customers through technology that can add hair even to areas without natural hair, in addition to technology that makes use of existing natural hair. For women, the Company launched Pafeel in September 2017 and Pafeel Airy Fit in March 2018.」
Launched 2 products for men and 2 for women, building a track record of new product launches for both genders. - FY2017AdvancedAnnual report
「As part of the results of R&D into wigs and hair-enhancement products during the consolidated fiscal year, the Company launched 4DM (Four D.M.) in September 2016 as a new hair-enhancement product for men. Focusing on hair density, 4DM gradually adds hair for a natural look. In March 2017, the Company launched 4Dα (Four D Alpha), which uses a special material made from artificial hair and adds hair up to the hairline to create a natural-looking finish from every angle.」
Launched 4DM and 4Dα for men, marking concrete progress in product development and market launch. - FY2016First statedAnnual report
「The results of research and development on wigs and hair-growth products during the current consolidated fiscal year included the launch of Marplive in September 2015 as a new hair-growth product for men. Subsequently, in March 2016, we launched the new Lapida Revo, which uses a new structure not only to add volume while making use of the customer's own hair, but also to create a natural hairline and blend the boundary with the customer's own hair.」
Several new hair-growth products for men were launched during the year, representing specific results of product development.