Strengthening Direct Consumer Engagement Through E-Commerce and Owned Media
First written in FY2020. 7 of 16 entries say "Restated". Latest entry: 2026-05-29.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- 2026-05-29AdvancedFinancial results presentation
「・Developing IP-based products for e-commerce aimed at highly engaged fans ・Developing high-priced products that are difficult to handle through business-to-business channels ・Strengthening planning and marketing to expand e-commerce sales」
For its direct-to-consumer e-commerce business, the company outlined specific initiatives involving IP-based products, high-priced products, and stronger planning and marketing. - FY2025AdvancedAnnual report
「Organizationally, we transferred the EC team to the Product Planning Department and established a structure capable of responding quickly to consumer needs. This will accelerate the planning and development of attractive products, with the aim of expanding sales through EC and improving profit margins.」
The company stated that it had transferred the EC team to the Product Planning Department and that the EC business had achieved a growth rate of approximately 40%. Efforts to link EC with product planning and development have progressed. - FY2025-H1AdvancedAnnual report
「Organizationally, we transferred the EC team to the Product Planning Division and established a structure capable of responding quickly to consumer needs. This will accelerate the planning and development of attractive products, with the aim of expanding EC sales and improving margins.」
The transfer of the EC team to the Product Planning Department established a structure linking direct contact with consumers not only to EC sales but also to product planning and development. - FY2024RaisedAnnual report
「We will further expand our EC business by gathering diverse market information, strengthening our ability to disseminate information through our own media, and adding cosmetics and beauty accessories, which are among our strengths, to the product range previously centered on contact lenses.」
The company indicated a policy of expanding the scope of its EC business from its traditional focus on contact lenses to cosmetics and beauty accessories, thereby broadening its product range and information dissemination. - FY2024-Q2RestatedAnnual report
「In the consolidated fiscal year, we focused on the growth strategies that have been pursued and delivered results over the past several years: increasing the value of the SHOBIDO brand by strengthening product capabilities, securing a position as a “manufacturing partner” for key sales destinations, and promoting the e-commerce business.」
We continue to promote the EC business as a growth strategy alongside enhancing brand value and deepening relationships with key sales channels. - FY2023RaisedAnnual report
「We will further expand our EC business by gathering diverse market information, strengthening our ability to disseminate information through our own media, and adding cosmetics and beauty accessories, which are among our strengths, to the product range previously centered on contact lenses.」
The company indicated a policy of expanding the scope of its EC business beyond its traditional focus on contact lenses to include cosmetics and beauty accessories, while expanding direct contact with consumers and the EC business. - FY2023-Q3RestatedAnnual report
「Furthermore, recognizing that the widespread use of social media and other channels has made direct communication between manufacturers and individuals (consumers) increasingly commonplace, we are further strengthening the development of our own media, which we have pursued for some time.」
Against the backdrop of direct communication with consumers through social media and other channels, we continue to strengthen the development of our own media. - FY2023-Q2RestatedAnnual report
「Furthermore, recognizing that the widespread use of social media and other channels has made direct communication between manufacturers and individuals (consumers) increasingly commonplace, we will further strengthen the development of our own media, which we have pursued for some time.」
Against the backdrop of direct communication with consumers through social media and other channels, we continue to strengthen the development of our own media. - FY2023-Q1RestatedAnnual report
「Furthermore, recognizing that the widespread use of social media and other channels has made direct communication between manufacturers and individuals (consumers) increasingly commonplace, we will further strengthen our efforts to develop our own media, which we have pursued for some time.」
Against the backdrop of direct communication with consumers through social media and other channels, we continue to strengthen the development of our own media. - FY2022AdvancedAnnual report
「As of the end of September 2022, we had established direct connections with 630,000 consumers in Japan and China through our combined EC membership and follower base.」
Direct connections with consumers in Japan and China through EC and social media increased from 620,000 in the previous fiscal year to 630,000. - FY2022-Q2RestatedAnnual report
「As social media and other platforms have made direct communication between manufacturers and individuals (consumers) increasingly common, we have been developing proprietary media and will further strengthen these efforts.」
Against the backdrop of direct communication with consumers through social media and other channels, we continue to develop and strengthen our own media. - FY2022-Q1RestatedAnnual report
「Furthermore, recognizing that the widespread use of social media and other channels has made direct communication between manufacturers and individuals (consumers) increasingly commonplace, we will further strengthen our efforts to develop our own media, which we have pursued for some time.」
Against the backdrop of direct communication with consumers through social media, we continue to develop and strengthen our own media. - FY2021AdvancedAnnual report
「In anticipation of the continued shift toward e-commerce, our Group has for several years pursued initiatives to connect directly with consumers, including strengthening its e-commerce business and disseminating information through social media. As of September 2021, we had established direct connections with 620,000 consumers in Japan and China, based on the combined number of e-commerce members and followers.」
The company continued to strengthen its e-commerce business and disseminate information through social media, expanding its direct consumer touchpoints in Japan and China to 620,000 people. - FY2021-Q2RestatedAnnual report
「As social media and other platforms have made direct communication between manufacturers and individuals (consumers) increasingly common, we have continued to strengthen communications through our proprietary media and exposure centered on internet media.」
Against a backdrop of direct communication between manufacturers and consumers through social media, the company continues to communicate through its proprietary media and strengthen its exposure in internet media. - FY2021-Q1RaisedAnnual report
「As social media and other platforms have made direct communication between manufacturers and individuals (consumers) increasingly common, we have been developing proprietary media and will further strengthen these efforts.」
The company has elevated its policy of developing proprietary media to further strengthen the initiative in light of the growing prevalence of direct communication between manufacturers and consumers through social media. - FY2020First statedAnnual report
「In anticipation of the continued shift toward e-commerce, our Group has for several years pursued initiatives to connect directly with consumers, including strengthening its e-commerce business and developing proprietary media.」
In anticipation of the shift toward e-commerce, the company identified strengthening its e-commerce business and developing proprietary media to connect directly with consumers as standalone initiatives.