Increase e-commerce members and followers to 1 million over the medium term
First written in FY2020. 2 of 5 entries say "Advanced", first in FY2021. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「We are vigorously promoting communications and marketing through social media, and from this fiscal year have transferred the department responsible for EC to the Product Planning Department, establishing a structure capable of responding quickly to consumer needs. This will accelerate the planning and development of attractive products, with the aim of expanding sales through EC and improving profit margins. In the future, we will raise the EC business ratio to approximately 30%.」
The company reaffirmed its target of raising the EC business ratio to approximately 30% and identified stronger social media and marketing initiatives and the transfer of the EC team to the Product Planning Department as the means of achieving it. - FY2024-Q2SoftenedAnnual report
「In the consolidated fiscal year, we focused on the growth strategies that have been pursued and delivered results over the past several years: increasing the value of the SHOBIDO brand by strengthening product capabilities, securing a position as a “manufacturing partner” for key sales destinations, and promoting the e-commerce business.」
The company continues to promote its EC business, but this filing does not restate the previously announced target of expanding EC members and followers to 1 million or the progress figures. - FY2022AdvancedAnnual report
「As of the end of September 2022, we had established direct connections with 630,000 consumers in Japan and China through our combined EC membership and follower base. We regard these people as fans of SHOBIDO and will expand their number to 1 million…」
EC members and followers reached 630,000, representing progress toward the medium-term target of expanding direct connections to approximately 1 million. - FY2021AdvancedAnnual report
「As of September 2021, we had established direct connections with 620,000 consumers in Japan and China through our combined EC membership and follower base. We regard these people as fans of SHOBIDO and will expand their number to 1 million over the medium term, while gathering diverse market information, strengthening our ability to disseminate information through our own media, and expanding the EC business, including overseas operations.」
The number of EC members and followers increased from just over 460,000 in the previous fiscal year to 620,000, representing concrete progress toward the medium-term target of 1 million. - FY2020First statedAnnual report
「We regard these people as fans of SHOBIDO and will expand their number to 1 million over the medium term, while gathering diverse market information, strengthening our ability to disseminate information through our own media, and expanding the EC business, including overseas operations.」
Based on the fact that the number of EC members and followers in Japan and China had exceeded 460,000 as of September 2020, the company set a medium-term target of expanding this number to 1 million.