Advancing the E-Commerce Platform and Automating Business Processes through Digital Transformation
First written in FY2024. 3 of 4 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026-H1.
The whole theme swung hardest in 2025: 2 of 10 companies on the "Worse" side.
13 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「At the core DtoC site "販促STYLE," the specialist site "オリジナルグッズプレス" for merchandise and OEM products serving the entertainment and fan-activity market, and "オリジナルグッズドットコム," which specializes in producing merchandise and commemorative items for companies and shops, efforts were made to enhance content such as feature pages and columns, expand search keywords, and acquire new members through web advertising.」
For enhancement of the e-commerce platform, site improvements and new member acquisition were pursued through content, search functions, and web advertising. - FY2025AdvancedAnnual report
「We will promote the use of AI throughout the Company to strengthen sales and marketing activities and improve operational efficiency.」
DX initiatives were expanded into Company-wide AI utilization as a business infrastructure investment under the Fifth Medium-Term Management Plan. Additional e-commerce site functionality and modifications, the use of generative AI, and order-processing automation are also planned. - FY2025-H1AdvancedAnnual report
「At the core DtoC site "販促STYLE," sales increased from the same period of the previous year as the Company expanded on-site content and services and updated the system to further improve convenience for existing and new customers.」
For DX and e-commerce enhancement, content and services on the DtoC site were expanded and the system was updated, contributing to sales growth. - FY2024First statedAnnual report
「Promoting digital transformation is important for improving operational efficiency and creating new businesses, and is an essential initiative for companies to maintain their competitive advantage and continue growing. Enhancing the e-commerce platform is indispensable for improving the efficiency of product and service delivery.」
The Company identified "promoting digital transformation" as a materiality for the first time and organized its main initiatives as improving the UI/UX of its e-commerce sites, automating order processing, using data, applying generative AI, and securing digital talent.