Decline in Advertising Demand Due to Sluggish Domestic Economy
First written in FY2019. 5 of 9 entries say "Materialised", first in FY2020-Q2. Latest entry: FY2024-Q2.
B&P moved to the "Worse" side of this theme in 2020, the same year as the typical company in this theme.
The whole theme swung hardest in 2020: 18 of 23 companies on the "Worse" side.
4 other companies' latest entry also says "Mitigated".
- FY2024-Q2MitigatedAnnual report
「The economic environment surrounding the company is recovering from the impact of COVID-19, and demand related to commercial facilities and events has grown steadily as foot traffic has increased.」
The company states that advertising demand related to commercial facilities and events is growing as the economy recovers from the impact of the infectious disease and foot traffic increases. - FY2023MitigatedAnnual report
「Although the impact of COVID-19 is subsiding, the outlook for domestic economic conditions is expected to remain uncertain due to factors including the depreciation of the yen and soaring resource prices. However, orders related to exhibitions and events have regained strength, and the economic environment surrounding the company is on a recovery trend.」
The company states that the risk of declining advertising demand due to domestic economic stagnation is easing as the impact of the infectious disease subsides and orders related to exhibitions and events recover. - FY2023-Q3MitigatedAnnual report
「The economy is recovering moderately due to expanding consumer activity and inbound tourism.」
The company states that the economy is recovering moderately due to expanding consumer activity and inbound tourism, indicating that the risk of declining advertising demand due to domestic economic stagnation is moving toward recovery. - FY2022-Q2MaterialisedAnnual report
「Although projects were postponed due to the impact of COVID-19, sales have continued to recover.」
The company states that project postponements due to the infectious disease have materialised, while sales are on a recovery trend. - FY2021-Q1MaterialisedAnnual report
「The stagnation of the domestic economy caused by the infectious disease was greater than anticipated, and net sales declined substantially compared with the same quarter of the previous year, which was unaffected by COVID-19.」
The decline in advertising and sales promotion demand due to domestic economic stagnation was greater than anticipated and materialised as a substantial year-on-year decline in net sales. - FY2020MaterialisedAnnual report
「Sales from the production of advertising materials for sales promotion, the company's core business, declined substantially below the initial earnings forecast due to stagnation in domestic companies' sales promotion activities caused by COVID-19, as well as the cancellation or postponement of various events.」
The stagnation of domestic companies' sales promotion activities and the cancellation or postponement of events materialised as a decline in full-year sales from the production of advertising materials for sales promotion. - FY2020-Q3MaterialisedAnnual report
「Sales from the production of advertising materials for sales promotion, the company's core business, declined substantially below the initial earnings forecast due to stagnation in domestic companies' sales promotion activities caused by the infectious disease, as well as the cancellation or postponement of various events」
The stagnation of domestic companies' sales promotion activities and the cancellation or postponement of events have continued to materialise as a decline in sales from the production of advertising materials for sales promotion. - FY2020-Q2MaterialisedAnnual report
「Sales from the production of advertising materials for sales promotion, the company's core business, declined sharply due to stagnation in domestic companies' sales promotion activities caused by the impact of the infectious disease, as well as the cancellation or postponement of various events」
In connection with the existing risk of declining advertising demand due to domestic economic stagnation, stagnation in companies' sales promotion activities and the cancellation or postponement of events due to the infectious disease have materialised as actual causes of the sales decline. - FY2019First statedAnnual report
「The company's business results are significantly affected by demand for advertising and promotional activities in the Japanese market. If the domestic economic downturn continues for an extended period, companies tend to scale back advertising and promotional activities as their earnings decline.」
The company states that it depends on domestic demand for advertising and promotional activities and that a prolonged domestic economic downturn could affect business results by causing companies to reduce their advertising activities.