Decline in Orders for Sales Promotion Advertising Production
First written in FY2019. 9 of 19 entries say "Mitigated", first in FY2021-Q2. Latest entry: 2026-06-12.
B&P moved to the "Worse" side of this theme in 2026, 6 years after the typical company in this theme (2020).
The whole theme swung hardest in 2020: 18 of 24 companies on the "Worse" side.
5 other companies' latest entry also says "Materialised".
- FY2024MitigatedAnnual report
「The economic environment surrounding the company is recovering from the impact of COVID-19, and demand related to commercial facilities and events has grown steadily as foot traffic has increased.」
Demand related to commercial facilities and events has grown as the impact of the pandemic has eased and foot traffic has increased, and the risk of declining orders for promotional advertising production remains mitigated. - FY2024-Q1RestatedAnnual report
「The economic environment surrounding the company is recovering from the impact of COVID-19, and demand related to commercial facilities and events has grown steadily.」
The company described the recovery from the impact of the pandemic and growth in demand related to commercial facilities and events, reconfirming that the risk of declining orders for promotional advertising production had eased. - FY2023MitigatedAnnual report
「The company’s operating performance recovered from the impact of COVID-19, resulting in higher revenue and profits for the full year compared with the previous year.」
The company stated that full-year revenue and profits increased as orders for promotional advertising production recovered from the decline caused by the pandemic. - FY2023-Q3RestatedAnnual report
「During the second quarter, domestic companies stepped up their promotional activities ahead of the fiscal year-end in March. In addition, demand for advertising related to commercial facilities and events increased as consumer activity expanded and foot traffic recovered, and sales of the company’s core inkjet printing business remained strong.」
Advertising demand increased as domestic companies’ promotional activities, consumer activity and foot traffic recovered, and sales of the company’s core inkjet printing business remain strong. - FY2023-Q2MitigatedAnnual report
「During the second quarter, domestic companies stepped up their promotional activities ahead of the fiscal year-end in March. In addition, demand for advertising related to commercial facilities and events increased as consumer activity expanded and foot traffic recovered, and sales of the company’s core inkjet printing business remained strong.」
Advertising demand increased as domestic companies’ promotional activities, foot traffic and consumer activity recovered, and sales of the company’s core inkjet printing business remained strong. The risk of declining orders is moving toward recovery. - FY2022-Q3MitigatedAnnual report
「Promotional advertising production 1,501,296 1,663,520 110.8」
Cumulative third-quarter revenue from promotional advertising production was ¥1,663.520 million, or 110.8% of the previous year’s level, with the recovery continuing above the previous year’s level. - FY2022-Q2MitigatedAnnual report
「Promotional advertising production 1,006,412 1,154,738 114.7」
Cumulative second-quarter revenue from promotional advertising production was ¥1,154.738 million, or 114.7% of the previous year’s level, exceeding the previous year. - FY2022-Q1MitigatedAnnual report
「Promotional advertising production 401,163 519,834 129.6」
Revenue from promotional advertising production increased from ¥401.163 million in the previous year to ¥519.834 million, reaching 129.6% of the previous year’s level. - FY2021MitigatedAnnual report
「Revenue from promotional advertising production continued to decline during the first quarter due to the impact of COVID-19, but began to recover in the second quarter.」
Promotional advertising production began to recover from the first-quarter decline in the second quarter, and full-year revenue increased 1.7% year on year. - FY2021-Q3MitigatedAnnual report
「Revenue from promotional advertising production continued to decline during the first quarter due to the impact of COVID-19, but recovered from February as domestic companies increased their promotional activities ahead of the fiscal year-end in March. From April onward, revenue has continued to exceed the corresponding months of the previous year, which were affected by COVID-19.」
Promotional advertising production recovered from the first-quarter decline as domestic companies stepped up their promotional activities from February. From April onward, revenue continued to exceed the corresponding months of the previous year, which were affected by the pandemic. Cumulative third-quarter revenue was ¥1,501.296 million, or 95.7% of the previous year’s level. - FY2021-Q2MitigatedAnnual report
「Revenue from promotional advertising production continued to decline during the first quarter due to the impact of COVID-19, but recovered from February as domestic companies increased their promotional activities ahead of the fiscal year-end in March.」
Promotional advertising production continued to decline in the first quarter, but revenue recovered from February as domestic companies stepped up their promotional activities. However, cumulative revenue for the business through the second quarter remained at 88.5% of the previous year’s level. - FY2021-Q1WorsenedAnnual report
「Promotional advertising production 547,175 401,163 73.3」
First-quarter revenue from promotional advertising production was ¥401.163 million, or 73.3% of the previous year’s level, representing a 26.7% year-on-year decline. - FY2020WorsenedAnnual report
「Promotional advertising production 2,015,199 △21.0」
Full-year revenue from promotional advertising production was ¥2,015.199 million, down 21.0% year on year, marking a deeper decline than the 17.9% year-on-year decrease recorded through the third quarter. - FY2020-Q3WorsenedAnnual report
「Promotional advertising production 1,902,771 1,562,864 82.1」
Cumulative revenue from promotional advertising production for the third quarter was ¥1,562.864 million, or 82.1% of the previous year’s level, with the decline deepening for a further quarter. - FY2020-Q2WorsenedAnnual report
「Although the company secured a large advertising project related to real estate in March, following the previous month, revenue in April declined by just under 40% from expectations as sales of promotional advertising production fell sharply.」
The decline in orders and revenue from promotional advertising production continued from the fourth quarter, with April revenue falling by just under 40% from expectations amid the impact of COVID-19. Cumulative revenue from the business for the second quarter was also 87.8% of the previous year’s level. - FY2020-Q1MaterialisedAnnual report
「Promotional advertising production 631,117 559,686 88.7」
Revenue from promotional advertising production was ¥559.686 million, compared with the previous year’s reference figure of ¥631.117 million, representing 88.7% of the previous year’s level. However, the decline was attributed partly to the presence of a large-volume production project in the previous year, and the company said quarterly results were broadly within expectations. - FY2019MaterialisedAnnual report
「During the fiscal year, orders for promotional advertising materials, particularly those related to household appliances, declined in the fourth quarter from advertising agencies and other customers of the company’s core promotional advertising production business.」
Orders for advertising materials, particularly those related to household appliances, declined in the fourth quarter, resulting in revenue from promotional advertising production of ¥2,550.164 million, down 2.8% year on year.