Growing Demand for Small-Lot, Short-Lead-Time and Multi-Product Production Driven by E-Commerce, D2C and Fan Activities
First written in FY2025-H1. 3 of 6 entries say "Raised", first in FY2025. Latest entry: 2026-08-14.
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- 2026-08-14RestatedEarnings
「Customer needs are increasingly shifting toward “short lead times” and “deeper personalization.” In particular, demand related to “oshi-katsu” in fan communities is expanding further through synergies with diverse content created using generative AI technology.」
The company reiterated the industry environment of short lead times, personalization, oshi-katsu, and market expansion driven by generative-AI content. - FY2026-H1RaisedAnnual report
「当社が属するオンデマンドプリント業界では、顧客ニーズは「短納期」や「パーソナライズの深化」への傾向が益々強まっております。特に、ファンコミュニティにおける「推し活」関連需要は、生成ＡＩ技術によって生み出される多様なコンテンツとの相乗効果により、さらなる市場拡大を見せております。」
従来のEC・D2C・推し活を背景とする小ロット・短納期・多品種需要について、短納期とパーソナライズの深化が一層強まり、推し活需要と生成AIコンテンツの相乗効果による市場拡大へと記述を広げている。 - 2026-05-15RaisedEarnings
「In particular, demand related to “oshi-katsu” in fan communities is expanding further through synergies with diverse content created using generative AI technology.」
The company described further market expansion resulting from synergies between oshi-katsu-related demand and generative-AI content, further emphasizing growth in existing demand for small-lot, short-lead-time, highly diverse products. - FY2025RaisedAnnual report
「当社が属するオンデマンドプリント業界では、ＥＣ市場の定着とＤ２Ｃ（Direct to Consumer）ビジネスの高度化を背景に、顧客の個別ニーズに即応する「超多品種・小ロット」生産へのシフトが一段と加速しております。特に、個人の嗜好を反映した「推し活」や「自分専用（パーソナライズ）」の商品需要は、従来のグッズ制作の域を超え、日常生活のあらゆるアイテムへと広がりを見せており、市場の裾野は着実に拡大しております。」
EC・D2C・推し活を背景とする需要について、超多品種・小ロットへのシフトが一段と加速し、パーソナライズ商品が日常生活のあらゆるアイテムへ広がっていると記載している。 - 2026-03-05RestatedGeneral Meetings of Shareholders
「In particular, demand for products reflecting individual preferences, such as “oshi-katsu” and personalized products, is expanding beyond conventional merchandise creation into all kinds of everyday items, steadily broadening the market.」
The company reaffirmed the expansion of demand for highly diverse, small-lot products driven by e-commerce, D2C, oshi-katsu, and personalization. - FY2025-H1First statedAnnual report
「In the on-demand printing industry, demand has increased in recent years for diverse products in small lots and with short lead times, driven by the expansion of e-commerce and growth in D2C (Direct to Consumer) businesses. In particular, fan merchandise supporting artists and characters is driving the market as demand grows for limited-edition and individualized products.」
The Company identifies e-commerce, D2C and fan merchandise as drivers of demand for small-lot, short-lead-time and diverse on-demand printing.