Multi-brand structure comprising proprietary and overseas partner brands
First written in FY2021. 5 of 9 entries say "Advanced", first in FY2025. Latest entry: 2026-08-07.
The whole theme swung hardest in 2020: 1 of 12 companies on the "Worse" side.
0 other companies' latest entry also says "Cited as achieved".
- FY2026AdvancedAnnual report
「As part of its multi-brand strategy, the company began selling KING KOIL, its first new brand in approximately 40 years, in October 2025. POP-UP events at department stores and showroom installations at major furniture retailers have progressed well.」
Following the launch of KING KOIL sales, POP-UP events at department stores and showroom installations at major furniture retailers progressed. - FY2026-H1AdvancedAnnual report
「As part of its other growth initiatives, the company began domestic sales of KING KOIL, a new mattress brand introduced for the first time in approximately 40 years, in October 2025 as part of its multi-brand strategy.」
In addition to its existing proprietary and overseas partner brands, the company began domestic sales of KING KOIL as its first new mattress brand in approximately 40 years. - FY2025AdvancedAnnual report
「November 2024: The company entered into an exclusive license agreement with KING KOIL LICENSING COMPANY, INC. (United States) covering the manufacture and sale of mattresses under its brand in Japan and the licensed use of its trademarks and other intellectual property.」
In addition to its existing proprietary brands and overseas partner brands including Serta, ligne roset and ruf, the company entered into an exclusive license agreement with KING KOIL. - FY2023RestatedAnnual report
「The company offers multiple proprietary and overseas partner brands.」
The company continues to operate a multi-brand portfolio comprising its proprietary brands and overseas partner brands including Serta, ligne roset and ruf. - FY2021First statedAnnual report
「The company offers multiple proprietary and overseas partner brands. Its proprietary brands include dream bed (Japan) and WATER WORLD (Japan).」
In addition to its proprietary brands, the company licenses overseas brands including Serta, ligne roset and ruf.