Regular Product Development Driven by Customer Feedback
First written in FY2021. 8 of 9 entries say "Advanced", first in FY2022. Latest entry: FY2026-H1.
63 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「For mattresses, despite continued difficulty attracting customers to furniture retailers, the company strengthened sales of the Serta brand's Suite Series and Pure Dream, a new product under the dream bed brand, as priority products. It also carried out a collaboration project with a luxury hotel.」
The company strengthened sales of Pure Dream, a new dream bed product designated as a priority product, and advanced product development and launches. - FY2025-H1AdvancedAnnual report
「Specifically, as part of its multi-brand strategy, the company began selling Serta On a Cloud, Serta's first non-coil mattress, and began selling an electric bed developed in collaboration between Serta and Paramount Bed Co., Ltd.」
The company began selling a new non-coil mattress and a collaboration electric bed, advancing product development and launches. - FY2024AdvancedAnnual report
「At the October exhibition, the company decided to release 24 bed frames, 16 mattress types and 19 other products (*).」
As part of regular development, the company decided at the October exhibition to release 24 bed frames, 16 mattress types and 19 other products. It also developed 8 bed frames and 17 mattress types as OEM products. - FY2024-Q3AdvancedAnnual report
「Against this backdrop, from October 2023, to put our Declaration for Creating Empty Space into practice, we began selling Lunara+, developed in collaboration with the furniture brand MasterWal, and introduced new products including the Serta Suite Series after reviewing our product lineup in conjunction with the solo exhibition held that month.」
The company began selling Lunara+, a collaboration product with Masterwal, and launched new products including the Serta Suite Series. - FY2023AdvancedAnnual report
「At the May exhibition, the company decided to release 8 bed frames and 8 mattress types. At the November exhibition, it decided to release 6 bed frames, 4 mattress types and 2 other products (*).」
As part of regular development, the company decided at its May and November exhibitions to release a total of 14 bed frames and mattress products, among others. It also developed products for the Dream Association and OEM products. - FY2023-Q3AdvancedAnnual report
「In November 2022, the company held an exhibition of new products for furniture retailers at its Hiroshima showroom adjacent to its head office. It launched 4 new mattress types, including Serta Tradition, and 6 new frame products, resulting in increased orders compared with the exhibition held in May of the same year.」
The November 2022 exhibition introduced 4 mattress types and 6 frame products, increasing orders compared with the May exhibition of the same year. - FY2023-Q1AdvancedAnnual report
「Under these conditions, the company strengthened product development and, to expand sales of its original Dream Bed brand, developed and announced Right Dream, a mattress with a soft feel achieved through thinner wire gauge and enhanced cushioning, and Dream Refine, a mattress made with fabric using recycled polyester yarn produced entirely from discarded PET bottles as an SDG-compliant product and designed for easy disassembly. Both were scheduled for launch in the third quarter.」
The company developed and announced Right Dream and Dream Refine as products under the Dream Bed brand, setting launch in the third quarter as the next milestone. - FY2022AdvancedAnnual report
「At the November exhibition, the company decided to release 17 bed frames, 6 mattress types and 8 other products (*).」
For its twice-yearly regular development program, the company decided on specific product releases at the November exhibition. While development for the May exhibition and for the Dream Association was cancelled because of the COVID-19 pandemic, it developed 21 bed frames and 31 mattress types as OEM products. - FY2021First statedAnnual report
「Across all product categories handled by the company, it unveils new products designed in-house twice a year, in May and November.」
The company unveils new products twice a year and incorporates evaluations and requests from business partners and consumers into product development.