Leveraging spillover effects across multiple sales channels
First written in FY2021. 2 of 9 entries say "Advanced", first in FY2023-Q3. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1Sales to homebuilders changed from a separate category to inclusion under furniture retailersAnnual report
「(Note) Sales to homebuilders were previously reported separately, but because they were smaller than sales through other channels, they have been included in sales to furniture retailers since the fiscal year ending March 2026.」
From the fiscal year ending March 2026, the reporting treatment for sales to homebuilders changed to include them under sales to furniture retailers. - FY2025-H1Decline in sales to homebuildersAnnual report
「Although coordination with shops and showrooms is progressing, sales decreased by ¥8 million from the previous interim accounting period to ¥121 million.」
While coordination with showrooms continued, sales to homebuilders decreased by ¥8 million year on year. - FY2024Sales to homebuilders posted only a modest increaseAnnual report
「Sales to homebuilders increased by ¥3.237 million versus the previous fiscal year. Although events held by homebuilders were in the process of recovering, the number of events declined over the current fiscal year, limiting the increase.」
Sales to homebuilders posted only a modest ¥3.237 million year-on-year increase as the number of events declined, despite the recovery in events being under way. - FY2024-Q3AdvancedAnnual report
「Sales to homebuilders increased by ¥9.775 million versus the cumulative period of the same quarter of the previous year, as events held by homebuilders were in the process of recovering.」
Sales to homebuilders increased by ¥9.775 million year on year, with events held by homebuilders in the process of recovering. - FY2024-Q2Sales to homebuilders flat to decliningAnnual report
「Sales to homebuilders decreased by ¥2.104 million versus the cumulative period of the same quarter of the previous year. Although events held by homebuilders showed signs of returning to pre-COVID levels, they remained at around the previous year's level.」
Although events held by homebuilders showed signs of recovery, they remained at around the previous year's level, and sales decreased by ¥2.104 million year on year. - FY2024-Q1RestatedAnnual report
「Sales to homebuilders decreased by ¥13.731 million versus the cumulative period of the same quarter of the previous year. Visitor-attraction initiatives in cooperation with showrooms continued to advance and contributed more to sales at shops and showrooms, but events held by the homebuilders themselves continued to struggle.」
The company continues efforts to attract visitors by coordinating showroom sales with sales to homebuilders, and explains the resulting spillover effect on shops and showrooms. - FY2023RestatedAnnual report
「For commercial facilities, the adoption of the company's products by luxury hotels is expected to improve its brand image. For furniture retailers, the resulting brand image is expected to enhance the company's appeal to consumers.」
The company continues to operate a business model that makes use of the distinctive features of each sales channel, including hotels, furniture retailers and showrooms. - FY2023-Q3AdvancedAnnual report
「Sales to homebuilders increased by ¥9.339 million versus the cumulative period of the same quarter of the previous year. Although events held by homebuilders were repeatedly cancelled or postponed during the COVID-19 pandemic, signs of a gradual recovery have emerged at individual homebuilders, with efforts to attract visitors in cooperation with showrooms also contributing.」
Sales to homebuilders increased by ¥9.339 million year on year, driven by efforts to attract visitors in cooperation with showrooms. - FY2021First statedAnnual report
「The company is developing products that can apply the characteristics of the main sales channels described above to other sales channels. Specifically, by accumulating expertise in balancing functionality and interior design, including the intended use and presentation of a space, it expanded from a single furniture retailer channel to multiple sales channels, including commercial facilities and homebuilders.」
The company is leveraging expertise accumulated through its furniture retail business across commercial facilities, homebuilders and other channels, aiming to extend the brand across channels.