Building a Customer Service Platform through Club Menicon and MENICOiN
First written in FY2021-Q3. 4 of 5 entries say "Advanced", first in FY2021. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022AdvancedAnnual report
「MENICOiN, which has been awarded as a promotional campaign benefit since the previous period, is highly convenient because it can be exchanged not only for care products but also for WAON Points, nanaco Points and other rewards, contributing to higher member satisfaction.」
MENICOiN was incorporated into campaign benefits, expanding the customer-service platform through its exchangeability for care products and external points. - FY2022-Q2AdvancedAnnual report
「MENICOiN, which has been awarded as a promotional campaign benefit since this spring, is highly convenient because it can be exchanged not only for care products but also for WAON Points, nanaco Points and other rewards, contributing to higher member satisfaction.」
MENICOiN was shown to be exchangeable for care products as well as WAON Points, nanaco Points and other rewards, and its integration into member services is progressing. - FY2022-Q1AdvancedAnnual report
「As a promotional initiative, the company ran the “1DAY Spring Start Campaign” under Mels Plan. Starting with this campaign, the benefit was changed to an award of MENICOiN points provided by the Group.」
For the Club Menicon and MENICOiN customer-service platform, the spring campaign benefit was changed to an award of MENICOiN points, advancing its integration into member services. - FY2021AdvancedAnnual report
「The company began providing the comprehensive service website Club Menicon and MENICOiN (Menicoin), the points issued by the company, among other services.」
Club Menicon and MENICOiN were combined with physical-store initiatives and AR Shop to expand the customer-service platform for improving member satisfaction and acquiring prospective customers. - FY2021-Q3First statedAnnual report
「The company launched the Club Menicon website for contact lens users and its proprietary points service, MENICOiN (Menicoin). The service is also open to registration by the general public and is intended not only to improve customer satisfaction among Mels Plan members but also to help acquire prospective customers.」
The company launched a user website and its proprietary points service, introducing measures to improve satisfaction among Mels Plan members and acquire prospective customers, including members of the general public.