Strengthening the Sales Strategy

「The Luxshare Group is understood to support, from a medium- to long-term perspective, the strengthening of our sales capabilities in the Chinese market and the acceleration of our expansion into global markets.」

「In the Chinese market in particular, we will further accelerate management decision-making by making our consolidated company a wholly owned subsidiary. We will also establish a China Sales Department within the International Business Division to further expand sales in China. In addition, we will strengthen sales in Southeast Asia, particularly in growth markets such as Vietnam and Malaysia, by establishing a new logistics hub in Singapore.」

「We sell our products in more than 50 countries and regions, mainly in Asia and Europe, developing products in line with the characteristics of each country's market.」

「In overseas markets, we are diversifying our product mix according to the characteristics of each market, centered on the Seed 1dayPure Series, with circle and colored contact lenses, Seed 1daySilfa, orthokeratology lenses, RGP lenses, care products and other products. In particular, in overseas markets such as Malaysia and Vietnam, we are diversifying our products by offering moisturizing eye drops and a range of cleaning solutions under our own brand, as products closely associated with contact lenses.」

「We are expanding the adoption of the orthokeratology lens Breath-O Correct® and seeking to increase market share through academic communications, including seminars held at various academic conferences. In overseas markets, we are diversifying our product mix according to the characteristics of each market, centered on the Seed 1dayPure Series, with circle and colored contact lenses, Seed 1daySilfa, orthokeratology lenses, RGP lenses, care products and other products.」

「In overseas markets, we are diversifying our product mix according to the characteristics of each market, centered on the Seed 1dayPure Series, with circle lenses, colored lenses, Seed 1daySilfa, orthokeratology lenses, RGP lenses, care products and other products.」

「In Japan's contact lens market, we continued to focus on the One Day Pure Series, our core domestically manufactured product, while expanding sales of high-value-added products, including silicone hydrogel lenses with two different vectors and, in particular, multifocal contact lenses, for which the strongest market growth is expected. The One Day Pure Series increased 10.5% year on year due to higher demand.」

「In Japan's contact lens market, we continued to focus on the domestically manufactured One Day Pure Series, while expanding sales of high-value-added products, including silicone hydrogel lenses with two different vectors and, in particular, multifocal contact lenses, for which the strongest market growth is expected. The One Day Pure Series increased 8.2% year on year due to higher demand.」

「In our overseas strategy, China is the core of our overseas business. We will improve profitability in this highly competitive market by making effective use of our own websites in China (flagship-store e-commerce) and outside China (cross-border e-commerce). In Southeast Asia, Europe and other regions, we will work to improve profitability through group cooperation and reciprocal product supply.」

「For domestic contact lenses, we stimulated direct consumer demand through advertising via social media.」

「For domestic contact lenses, we stimulated direct consumer demand through advertising via social media. We continued to enhance product competitiveness in the silicone lens category by proposing two silicone hydrogel lenses with different performance profiles, centered on the core domestic One-Day Pure Series. We also focused on expanding sales of high-value-added products, including multifocal contact lenses and orthokeratology lenses, for which particularly strong market growth is expected. In addition, we appointed actress Fukuhara Haruka (福原 遥) as the image character for Seed Eye coffret 1day UV M, a daily disposable Circle Lens that marked its 10th anniversary on 10 July 2022, and worked to create demand for Circle and colored contact lenses together with Belleme, a daily disposable colored contact lens launched in April 2022.」

「For domestic contact lenses, we conducted sales activities using the web and other channels amid the COVID-19 pandemic. At the same time, we stimulated direct consumer demand through advertising via social media and magazine tie-ups.」

「For domestic contact lenses, amid restrictions on travel across prefectural borders and other activities during the COVID-19 pandemic, we conducted sales activities using the web and other channels in line with the circumstances and preferences of ophthalmology clinics and retailers. At the same time, we stimulated direct consumer demand through advertising via social media and magazine tie-ups.」

「For domestic contact lenses, amid the COVID-19 pandemic, we conducted sales activities using the web and other channels in combination for ophthalmology clinics and retailers, while also stimulating direct consumer demand through advertising via social media.」

「For domestic contact lenses, while sales activities to ophthalmology clinics and retailers were restricted, we conducted sales activities using the web and other channels, as well as direct consumer demand generation through regionally targeted television commercials and advertising via social media. We continued to focus on expanding sales of the core fully Japan-made daily disposable One-Day Pure Series, and in July 2020 launched new colors of JILL STUART 1day UV and conducted promotional activities.」

「Although direct sales activities to ophthalmology clinics and retailers were significantly restricted, we continued sales activities using the web and other channels, while also stimulating direct consumer demand through concentrated television advertising in selected regions and advertising via social media.」

「We will thoroughly manage inventory based on sales trends and review expenses for advertising and individual sales activities in an environment where we have no choice but to coexist with COVID-19 for a certain period, with the aim of securing operating income.」

「For contact lenses, we launched Seed One-Day Pure EDOF (EDOF), a new multifocal type in the fully Japan-made daily disposable One-Day Pure Series, in December 2019 and began advertising activities, including new product presentations and television commercials.」

「For contact lenses, we pursued active sales activities centered on the One-Day Pure Series of fully Japan-made disposable contact lenses, while focusing on expanding sales of new and renewed products launched in the previous consolidated fiscal year.」

「In Japan and overseas, we have pursued active sales and advertising activities centered on the Pure Series of fully Japan-made disposable contact lenses, leveraging high product quality and detailed customer support.」

「We strengthened advertising for JILL STUART 1day UV, launched in August 2018, and pursued active initiatives centered on launching new products and renewing existing products, including the launch of the newly reformulated Eye coffret 1day UV M and Fine UV Plus Series with added moisturizing ingredients, as well as astigmatism Circle Lenses.」

「We pursued sales activities through active promotional initiatives, including airing television commercials for the fashion-oriented contact lens JILL STUART 1day UV, launched in August, in November and conducting a pouch giveaway campaign.」

「For the Pure Series of fully Japan-made disposable contact lenses, we leveraged the quality of products made entirely in Japan and detailed customer support. In July, we launched a new television commercial across 16 regions nationwide and launched Seed One-Day Pure Moisture Plus Flex, a new contact lens concept focused on viewing nearby objects in line with modern lifestyles. In August, we launched Wankutact, a contact lens for protecting dogs' corneas, as well as the fashion-oriented contact lens JILL STUART 1day UV, created in collaboration with an apparel brand, and held launch events in Tokyo and Hong Kong, while pursuing active sales and advertising activities.」

「In Japan and overseas, we have pursued active sales and advertising activities centered on the Pure Series of fully Japan-made disposable contact lenses, leveraging Japanese quality and detailed customer support. As a result, within the core category of daily disposable contact lenses, the One-Day Pure Series grew, particularly its astigmatism and multifocal products, increasing approximately 11% year on year.」

「In December, we added new colors to Seed Eye coffret 1day UV, a Circle Lens product designed to accentuate the eyes, and pursued active sales activities, including television commercials and transit advertising.」

「In the core category of daily disposable contact lenses, the One-Day Pure Series products for astigmatism and for myopia and hyperopia have grown as a result of the expanded specifications and advertising investments on which we have focused since the previous fiscal year. The Circle Lens category also exceeded the same period of the previous year.」

「The One-Day Pure Series has grown, particularly its astigmatism products, as a result of the expanded specifications on which we have focused since the previous fiscal year, increasing 17% year on year. Eye coffret 1day UV, a core Circle Lens product, also exceeded the previous year's level by approximately 30% year on year.」

「As a result, the One-Day Pure Series grew by approximately 24% and Eye coffret 1day UV by approximately 10% year on year (ratios based on wholesale sales).」

「The One-Day Pure Series products for astigmatism and for myopia and hyperopia have grown as a result of the expanded specifications and advertising investments on which we have focused since the previous fiscal year. Each Circle Lens product also exceeded the same period of the previous year. As a result, on a year-on-year basis, the One-Day Pure Series grew by approximately 24% and Eye coffret 1day UV by approximately 11% (ratios based on wholesale sales).」

「We are actively investing management resources in the four highest-priority initiatives, namely sales strategy, product strategy, strengthening production and development capabilities, and strengthening the management structure, with the aim of responding to changing markets and strengthening future competitiveness.」

「We are actively investing management resources in the four highest-priority initiatives, namely sales strategy, product strategy, strengthening production and development capabilities, and strengthening the management structure, with the aim of responding to changing markets and strengthening future competitiveness. We have expanded sales channels in overseas markets, launched new products, and expanded the specifications of existing products.」