Launch of New Products and Expanded Specifications for Existing Products

「On 20 August 2026, we launched “Belleme TORIC,” a new daily disposable toric color contact lens, under the color contact lens brand “Belleme.”」

「In response to growing market demand for silicone hydrogel lenses, we launched the astigmatism version of the two-week replacement Seed AirGrade 2week UV W-Moisture TORIC in February 2026. This further enhanced the lineup of the Seed AirGrade Series, and we are seeking to expand our market share in both the daily disposable and two-week replacement categories.」

「For silicone hydrogel lens materials, for which demand is increasing, we offer three products: Seed 1daySilfa, Seed AirGrade 1day UV W-Moisture and Seed AirGrade 2week UV W-Moisture. We are also preparing to launch a new next-generation silicone hydrogel lens.」

「For multifocal circle contact lenses, for which demand is expected to increase but options remain very limited, we newly launched Seed Eye Coffret 1day UV M in December 2024. We are continuing to expand specialty lenses in the circle and colored lens categories.」

「As silicone hydrogel materials have become standard in the two-week replacement soft contact lens market in recent years, we launched the new Seed AirGrade 2week UV W-Moisture in March 2024 and are offering the market both daily disposable and two-week replacement soft lenses made from the same silicone material.」

「Our product strategy is focused on increasing demand for specialty lenses such as astigmatism and multifocal contact lenses against a backdrop of rising demand for the core domestically manufactured Seed 1dayPure Series. At the same time, we are seeking to create further demand by expanding sales of the two silicone hydrogel lenses introduced to the market in the fiscal year ending March 2023, Seed 1daySilfa and Seed AirGrade 1day UV W-Moisture, the colored contact lens Belleme, and the orthokeratology lens Breath-O Correct®.」

「Our product strategy is focused on increasing demand for specialty lenses such as astigmatism and multifocal contact lenses against a backdrop of rising demand for the core domestically manufactured One Day Pure Series. At the same time, we are seeking to create further demand by expanding sales of the two silicone hydrogel lenses introduced to the market in the fiscal year ending March 2023, Seed 1daySilfa and Seed AirGrade 1day UV W-Moisture, the colored contact lens Belleme, and the orthokeratology lens Breath-O Correct®.」

「Our product strategy is focused on increasing demand for specialty lenses such as astigmatism and multifocal contact lenses against a backdrop of rising demand for the core domestically manufactured One Day Pure Series. At the same time, we are seeking to create further demand through sales of the two silicone hydrogel lenses introduced to the market in the fiscal year ending March 2023, Seed 1daySilfa and Seed AirGrade 1day UV W-Moisture, as well as the colored contact lens Belleme.」

「Our product strategy centered on the core domestically manufactured One Day Pure Series and sought to increase our share of the daily disposable lens market through two silicone hydrogel lenses with different characteristics: Seed 1daySilfa, launched in the Kyushu, Shikoku and Chugoku areas, excluding Okinawa, from July 2022, and the OEM-supplied Seed AirGrade 1day UV W-Moisture, launched in August 2022.」

「Our product strategy centers on the core domestically manufactured One Day Pure Series. Beginning in July 2022, we launched sales of Seed 1daySilfa, our first domestically manufactured daily disposable silicone hydrogel lens, in the Kyushu, Shikoku and Chugoku areas, excluding Okinawa. We plan to expand its sales area sequentially. In addition, on 23 August 2022, we launched the OEM-supplied Seed AirGrade 1day UV W-Moisture, adding two silicone hydrogel lenses with different characteristics to our lineup in an effort to increase our share of the daily disposable lens market.」

「We regard contributing to the sustainable development of society as one of our important management priorities. We formulated an environmental policy based on conducting corporate activities in harmony with the environment and are developing the systems and environmental management system needed to implement it. As part of our climate change initiatives, we are also actively working to reduce CO2 emissions. We newly installed solar power generation equipment on the rooftops of the warehouse and Building 3 materials warehouse at our Konosu Research Institute, and began generating electricity on 1 June 2022. On 30 June, we also published "Our Response to the TCFD Recommendations."」

「Seed 1day Silfa, our first original daily disposable contact lens made from silicone hydrogel, began sales in some parts of Europe in February 2021. The product has already received approval in Japan, and preparations are under way for its launch in Japan in summer 2022. We also launched the new Belleme colored contact lens brand, incorporating the latest trends, and conducted marketing activities ahead of its launch in spring 2022.」

「In November 2021, we launched correct clean, a protein-removing solution for oxygen-permeable hard contact lenses that can also be used with our orthokeratology lens Breath-O Correct. Through promotional activities, sales exceeded the previous year's level.」

「In July 2021, we also launched new colors for Seed Eye Coffret 1day UV M and conducted promotional activities.」

「In April 2021, we launched Seed One Day Pure View Support, a newly designed daily disposable soft contact lens developed to reduce eye strain when using digital devices.」

「We continued to focus on the core domestically manufactured daily disposable contact lens, the One Day Pure Series, particularly expanding sales in the technical lens category, including multifocal lenses.」

「We continued to focus on expanding sales of our core domestically manufactured daily disposable contact lens, the One Day Pure Series. We also launched new colors for JILL STUART 1day UV in July 2020 and conducted promotional activities.」

「Alongside promotional activities centered on new colors for our core domestically manufactured daily disposable contact lens, the One Day Pure Series, and for Eye Coffret 1day UV M, launched in March 2020, we changed the sales of TORAY INDUSTRIES,INC.'s contact lens business from TORAY INDUSTRIES,INC. to us in April and strengthened sales of conventional contact lenses. However, in Japan, all categories fell below the previous year's level, owing in part to lower demand for highly fashion-oriented circle and colored contact lenses as people refrained from going out and retailers temporarily closed amid the spread of the novel coronavirus.」

「In the circle and colored contact lens category, we launched new colors for Eye Coffret 1day UV M, released in March 2020, as well as new colors for JILL STUART 1day UV, seeking to increase sales and market share in each category.」

「The circle and colored lens category declined slightly year on year, partly due to the diversification of domestic sales channels and the expansion of competitors' product lineups.」

「The One Day Pure Series continued to grow, led by high-value-added products such as astigmatism and multifocal lenses. Myopia and hyperopia products also performed well due to front-loaded demand ahead of the consumption tax increase. The circle and colored lens category remained broadly flat, partly due to the diversification of sales channels and the expansion of competitors' product lineups.」

「In the circle and colored lens category, the core Eye Coffret One Day UV Series performed well, particularly in Japan, following product upgrades and the launch of an astigmatism version. However, sales of other circle and colored lenses fell short of plan.」

「The circle and colored lens category increased only slightly from the previous fiscal year, as sales of the core Eye Coffret One Day UV Series remained flat in Japan and overseas and sales of JILL STUART One Day UV fell significantly short of the target.」

「In December, we launched Eye Coffret One Day UV M, a redesigned version of the core circle lens Eye Coffret One Day UV, newly formulated with moisturizing ingredients.」

「As a result, within our core category of daily disposable contact lenses, the One Day Pure Series grew, led by astigmatism and multifocal products. In the color and circle lens category, sales grew in Japan and overseas, led by the core Eye Coffret One Day UV, although the new JILL STUART One Day UV made only a limited contribution to sales in the cumulative consolidated second-quarter period because its initial rollout was delayed.」

「The One Day Pure Series grew by approximately 11% year on year, led by astigmatism and multifocal products. Meanwhile, although sales of the core Seed Eye Coffret One Day UV increased year on year in the circle lens series, sales of Heroine Make One Day UV and Seed Plus Mode One Day Homme remained sluggish. In addition, delivery dates for some products were later than in the same period of the previous year, resulting in sales below the previous year's level.」

「In December, we added new colors to Seed Eye coffret 1day UV, a Circle Lens product designed to accentuate the eyes, and pursued active sales activities, including television commercials and transit advertising.」

「The astigmatism and myopia/hyperopia products in the One Day Pure Series have grown as a result of our focus since the previous fiscal year on expanding specifications and increasing advertising and promotion. The circle lens category also exceeded the previous year's level.」

「The One-Day Pure Series has grown, particularly its astigmatism products, as a result of the expanded specifications on which we have focused since the previous fiscal year, increasing 17% year on year. Eye coffret 1day UV, a core Circle Lens product, also exceeded the previous year's level by approximately 30% year on year.」

「The astigmatism and myopia/hyperopia products in the One Day Pure Series have grown as a result of our focus since the previous fiscal year on expanding specifications and increasing advertising and promotion.」

「The One-Day Pure Series products for astigmatism and for myopia and hyperopia have grown as a result of the expanded specifications and advertising investments on which we have focused since the previous fiscal year. Each Circle Lens product also exceeded the same period of the previous year. As a result, on a year-on-year basis, the One-Day Pure Series grew by approximately 24% and Eye coffret 1day UV by approximately 11% (ratios based on wholesale sales).」

「We are working to expand the specifications of existing products and improve brand awareness, and to increase market share by gaining customer support for the development capabilities, high quality and safety standards made possible by domestic production.」

「We worked to expand sales channels in overseas markets, launch new products and enhance the specifications of existing products, while actively highlighting the development capabilities, high quality and safety standards, and extensive product lineup made possible by domestic production, and responding closely to diversifying needs in an effort to increase market share.」