Physician- and Dentist-Focused Marketing and the Commercialization of Knowledge and Information
First written in FY2016. 6 of 9 entries say "Advanced", first in FY2018. Latest entry: FY2025-H1.
No other company in this theme has enough history to compare yet.
- FY2025-H1AdvancedAnnual report
「To enable more dentists to use JIZAI, the company developed an intermediate-size file, which had been particularly in demand. Going forward, it will expand its NiTi rotary file lineup to cover the full root canal treatment sequence and broaden the range of treatments that can be performed with its products.」
The company has given concrete form to the development of an intermediate-size product based on dentists' requests and the expansion of its lineup to cover the full root canal treatment sequence. - FY2024AdvancedAnnual report
「The company will strengthen its global new-product development structure to incorporate input not only from Japan but also from physicians who are KOLs worldwide.」
The company specifies a development structure that incorporates input from KOL physicians worldwide in addition to domestic physicians and is strengthening the operation of its global product development activities. - FY2023AdvancedAnnual report
「To acquire new original technologies, deepen its core technologies and accelerate time to market, the company will strengthen cooperation between its development and sales divisions and build a global new-product development structure that incorporates input from physicians in Japan and overseas.」
The company is giving concrete form to a global, KOL-linked product development structure that incorporates input from overseas physicians as well as domestic physicians, tying it to stronger cooperation between the development and sales divisions. - FY2021-Q3RaisedAnnual report
「Over the medium to long term, the company will incorporate input from overseas physicians, rather than relying solely on domestic physicians, through the activities of its sales offices and advance the development of new products reflecting global needs.」
The company is expanding the scope of its needs-gathering policy from its previous focus on domestic physicians to also incorporate input from overseas physicians through its sales offices. - FY2021-Q1AdvancedAnnual report
「We aim to strengthen marketing by actively holding Web-based seminars for physicians and introducing products to dealers, particularly at overseas sales bases where demand is expected to expand.」
The company has specified a sales approach that combines web seminars for physicians with product presentations to dealers to identify needs among physicians and sales-related personnel and promote its products. - FY2020AdvancedAnnual report
「Based on an integrated development and sales approach known as technical sales, the company will implement measures to capture more effectively: (1) growing demand for consumables in the medical device sector as GDP and the number of medical cases increase in emerging markets; and (2) rising demand for new medical devices as surgical techniques change and surgical indications expand in developed markets.」
In addition to marketing based on understanding physicians' and dentists' needs, the company explicitly identifies integrated development and sales, or technical sales, as a new way to capture market opportunities. - FY2018AdvancedAnnual report
「The company will work to build a KOL network in developed markets, further refine its micromanufacturing technology by adding new technologies to existing ones, and expand its technological scope.」
As initiatives to leverage relationships with physicians and dentists, the company specifically identifies building a KOL network in developed markets and advancing its micromanufacturing technology. - FY2017RestatedAnnual report
「For ophthalmic knives, the company is improving customer satisfaction by responding closely to physicians' requirements as ultra-small-incision cataract surgery becomes more widespread.」
The company reaffirms in its research and development discussion its physician-focused approach of reflecting physicians' requirements in product development and improvements to enhance customer satisfaction. - FY2016First statedAnnual report
「The company will strengthen its marketing team to capture the needs of physicians and dentists and promote physician-focused product development, thereby building a stronger research and development structure and accelerating the transformation of its domestic operations into a knowledge and information company.」
The company explicitly identifies increasing staff to collect physicians' and dentists' needs and physician-focused development as means of transforming its research and development structure and domestic operations.