3D Marketing Sales Strategy
First written in FY2020. 4 of 9 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-07-06.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「We have adopted a “3D marketing sales strategy” under which product demonstrators stimulate new demand by demonstrating products on television shopping programs, connect sales through channels with different customer segments and sales characteristics while realizing synergies among them, and capture the demand newly developed through demonstration sales to generate sales volume and profits.」
The company continues to position as its core strategy a sales model that stimulates demand through TV shopping and captures it through multiple channels, including vendor sales and online shopping. - FY2022RestatedAnnual report
「The company has adopted a “3D marketing sales strategy” under which product demonstrators stimulate new demand by demonstrating products on television shopping programs, connect sales through channels with different customer segments and sales characteristics while realizing synergies among them, and capture the demand newly developed through demonstration sales to generate sales volume and profits.」
The company continues to position as its core strategy a sales model that stimulates demand on television and captures it through multiple sales channels. - FY2021-Q3RestatedAnnual report
「Against this backdrop, we have pursued our business activities, including launching online demonstration sales and strengthening our video production business, to put into practice our corporate philosophy of “respecting the spirit of demonstration sales, adapting its form with the times, and truly carrying on and developing the business.”」
The company continues to describe the expansion of demonstration sales online, including the launch of online demonstration sales. The strengthening of the video production business is covered in a new thread. - FY2021-Q2AdvancedAnnual report
「Against this backdrop, we have pursued our business activities, including launching online demonstration sales, to put into practice our corporate philosophy of “respecting the spirit of demonstration sales, adapting its form with the times, and truly carrying on and developing the business.”」
The company expanded its traditional demonstration sales business online and launched online demonstration sales. - FY2020First statedAnnual report
「This strategy uses product demonstrators to stimulate new demand by demonstrating products on television shopping programs, then connects sales through channels with different customer segments and sales characteristics, such as vendor sales and online shopping, while capturing the demand newly developed by the product demonstrators to generate sales volume and profits.」
The company explicitly states a unique strategy of capturing demand generated on television through multiple sales channels.