Expanding the Market Reach and Communicating the Brand Overseas
First written in FY2016. 5 of 13 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2025.
Ukai moved to the "Worse" side of this theme in 2025, 5 years after the typical company in this theme (2020).
The whole theme swung hardest in 2023: 3 of 30 companies on the "Worse" side.
3 other companies' latest entry also says "Reframed".
- FY2025ReframedAnnual report
「Drawing on its experience and lessons from overseas expansion to date, the Company will implement a new brand-production strategy in Japan and overseas. Going forward, it is considering expanding into consulting services in addition to business partnerships.」
The Company is broadening its approach from promoting the brand overseas, centered on its stores in Taiwan, to brand production and consulting in Japan and overseas, drawing on its experience in overseas expansion. - FY2023Cited as achievedAnnual report
「Before the pandemic, the Company promoted business growth under the slogan “a 10,000-kilometer market,” and over the past 10 years opened 4 restaurants in Japan, 2 overseas restaurants and 6 confectionery stores (*1).」
It cites 4 domestic restaurants, 2 overseas restaurants and 6 confectionery stores as the store-opening record over the past 10 years under the pre-pandemic “10,000-kilometer market” concept. The 6 confectionery stores include Hankyu Umeda Main Store, which closed in March 2022. - FY2022Cited as achievedAnnual report
「Before the pandemic, the Company promoted business growth under the slogan “a 10,000-kilometer market,” and over the past 10 years opened 4 restaurants in Japan, 2 overseas restaurants and 5 confectionery stores (*1).」
It cites the expansion of store openings over the past 10 years, including 2 overseas stores, as a record of growth initiatives before the pandemic. - FY2020-Q1SoftenedAnnual report
「Amid this business environment, the company is seeking steady growth and a stable earnings base. As management challenges, it is addressing 4 areas: 1. securing and developing human resources, 2. enhancing the brand, 3. accelerating growth in the merchandise business, and 4. communicating the brand. It is working to build a strong management structure for further growth.」
The wording of the management issue, previously described as “international brand promotion,” has changed to “brand promotion” in the current quarter's disclosure, with no explicit reference to the international scope. - FY2019RestatedAnnual report
「Going forward, the Company will continue promoting the brand overseas, including in Taiwan, in various ways, while also focusing on promoting the brand to people overseas from its domestic stores. By establishing a position as a global brand through two-way promotion between overseas markets and domestic stores, the Company will attract new customer segments.」
It is reaffirming its policy of establishing a position as a global brand through two-way promotion between overseas markets, including Taiwan, and domestic stores. - FY2019-Q3AdvancedAnnual report
「As part of its international brand promotion, the Company entered into a business partnership agreement in April 2018 with 御盟建設股份有限公司 for a restaurant operated by that company in the newly built commercial facility 微風南山 in Taipei, Taiwan, and opened THE UKAI TAIPEI, its second overseas store, in January 2019. In August 2018, the Company also established an Overseas Strategy Office to promote the existing inbound-tourism effect, create new business formats and serve as the foundation for global business development.」
The Company opened THE UKAI TAIPEI, its second overseas store in Taipei, Taiwan, in January 2019, making concrete progress in international expansion together with the establishment of the Overseas Strategy Office. - FY2019-Q2AdvancedAnnual report
「In August 2018, the Company also established an Overseas Strategy Office to promote the existing inbound-tourism effect and create new business formats, while serving as the foundation for global business development.」
In addition to preparations for the Taipei store, the Company established an Overseas Strategy Office in August 2018 and implemented an organizational initiative aimed at global business development. - FY2019-Q1AdvancedAnnual report
「As part of its international brand promotion, the Company entered into a business partnership agreement in April 2018 with 御盟建設股份有限公司 for a restaurant operated by that company in the commercial facility 微風南山 being built in Taipei, Taiwan. The agreement provides for the opening of THE UKAI TAIPEI, the Company's second overseas store, and preparations for the opening are currently under way.」
In April 2018, the Company entered into a business partnership agreement to open its second overseas store in a commercial facility in Taipei, Taiwan, and proceeded with preparations for the opening. - FY2018AdvancedAnnual report
「As one such initiative, the Company opened Ukai-tei Kaohsiung in Kaohsiung, Taiwan, in November 2017 under a business partnership arrangement. The opening increased awareness of the Company's brand in Taiwan and increased the number of people who visited the Company's stores when traveling to Japan, providing a good opportunity to introduce the Company's stores to people overseas. In light of this, the Company decided to open THE UKAI TAIPEI in Taipei, Taiwan, in autumn 2018 under a business partnership arrangement to further strengthen its ability to promote the brand, and is making preparations for the opening.」
Based on the opening of the Kaohsiung store, the Company decided to open THE UKAI TAIPEI in Taipei in autumn 2018 under a business partnership arrangement. - FY2018-Q3RestatedAnnual report
「Meanwhile, Ukai-tei Kaohsiung (Ukai-tei Kaohsiung), a four-year project in the making, grand-opened in November 2017 in Kaohsiung, Taiwan.」
It continues to cite the opening of the Kaohsiung store as an example of overseas brand promotion, following the previous quarter. - FY2018-Q2AdvancedAnnual report
「Meanwhile, Ukai-tei Kaohsiung (Ukai-tei Kaohsiung), a four-year project in the making, grand-opened in November 2017 in Kaohsiung, Taiwan.」
The restaurant in Kaohsiung, Taiwan, grand-opened in November 2017, representing concrete progress in promoting the brand overseas. - FY2017RestatedAnnual report
「The Company is making final preparations to deliver Ukai hospitality overseas. Although the store will operate under a service agreement, the Company will work with the hotel owner to create Taiwan's leading restaurant, promoting the Company's brand from Taiwan as a Ukai Group store.」
It is reaffirming its direction of promoting the brand from a broad perspective that includes overseas markets and expanding its market, in the context of opening a store in Taiwan. - FY2016First statedAnnual report
「With the market expected to contract as a result of the declining birthrate and an aging population, the Company considers it urgent to develop new markets. With the refinement of existing stores and active promotion of their appeal from a broad perspective, including overseas, as its central focus, the Company will concentrate on building a brand that makes customers want to go out of their way to visit its stores. In particular, promoting the brand overseas is an important issue in view of market expansion, as the number of visitors to Japan has been trending upward, supported by the government's policy of attracting tourists and the decision to host the Tokyo Olympics.」
With a view to contraction of the domestic market, the Company is using brand promotion, including overseas promotion, and capturing demand from visitors to Japan as the pillars of market expansion.