Menus offering good value and improved service

「In the domestic food-service business, we are advancing initiatives at the formats operated by Group companies, including refreshing core menus, expanding product lineups and implementing sales-promotion measures.」

「At 大戸屋, we worked to provide special menus offering seasonal enjoyment. At 牛角 and しゃぶしゃぶ温野菜, we implemented initiatives leveraging the strengths of meat-focused formats, including Meat Day Festival and all-you-can-eat kuroge wagyu campaigns. At かっぱ寿司, we are currently offering ¥90 menu items including tax, all-you-can-eat dining and student discounts on weekdays.」

「At 牛角, the limited-time all-you-can-eat offering for student groups was well received and has now become a regular weekday-only menu item. The Summer Yakiniku Festival, where popular items such as kuroge wagyu kalbi were available at half price regardless of the number of plates ordered, was enjoyed by many customers, including families. At かっぱ寿司, we began airing the second installment of the new TV commercial “かっぱの挑戦 ACTION” in July, focusing on the care put into standard menu items. Together with campaigns such as the “110-yen full-value festival,” offering carefully selected toppings from ¥110 per plate including tax, this appealed to customers on both price and value.」

「At かっぱ寿司, we temporarily expanded 食べホー, the chain's all-you-can-eat offering that has attracted attention since its launch in 2017 as the first such offering in the conveyor-belt sushi industry, to 200 stores, nearly 70% of all かっぱ寿司 stores, promoting a new customer experience.」

「At かっぱ寿司, we focused on price competitiveness by offering thick-cut, sweet Hokkaido scallops at ¥100 per plate, or ¥110 including tax, and also pursued new value creation by selling 新発想！かっぱ軍艦, a health-oriented product wrapped in cucumber instead of rice. At ステーキ宮, we collaborated with Colowide MD Co., Ltd. on product planning and sold 超びっくりハンバーグ, a 460-gram hamburger steak balancing volume and profitability, which was well received, thereby seeking to maximize Group synergies.」

「At かっぱ寿司, we offer more than 100 products priced at ¥100, or ¥110 including tax, to maintain price competitiveness. We are also strengthening added value by using premium ingredients and selling products developed in collaboration with famous restaurants.」

「Regarding sales initiatives, Group companies rolled out menus using high-value-added ingredients toward the end of the year, seeking to improve the customer experience and average spend per customer. For example, 大戸屋ごはん処 used seasonal ingredients in popular menus such as charcoal-grilled saury and large fried oysters to increase the motivation to visit and attract customers. Freshness Burger also sold a Kobe beef burger.」

「As sales initiatives, we revised our core menus to enhance the value of flagship products while responding to rising costs. In addition to appealing to families through collaborations with popular anime titles and others, we ran campaigns featuring virtual YouTubers to attract new customers and actively pursued public-relations activities using talent to improve brand image. In August, we also held the largest beer festival in the Group's history, creating an opportunity for many customers to visit our stores.」

「As sales initiatives, we revised our core menus, focusing on refining flagship products that underpin customer traffic and responding to rising costs, while also focusing on strengthening fair menus to attract new customer segments.」

「In response to the shift in demand toward meals and small-group use, we are strengthening meal menus in the izakaya format and emphasizing low prices for alcohol-related products, seeking to transform the format into one where customers can casually enjoy drinks with a meal.」

「We are expanding menus suited to individual meals and small-group demand. In response to the shift in customer demand from alcohol toward meals, we are also strengthening meal menus in the izakaya format and emphasizing low prices for alcohol-related products, seeking to transform the format into one where customers can casually enjoy drinks with a meal.」

「In both the restaurant and izakaya formats, we are shifting the focus from meeting demand for alcoholic beverages to meeting demand for meals, while working to expand menus suitable for individual meals and small-group use.」

「We strengthened high-quality, good-value lunch menus and takeout products, opened stores in shopping-center food courts, addressed individual meal demand, and expanded catering services for other companies' workplaces, medical institutions and public-sector facilities.」

「We are strengthening high-quality, good-value lunch menus and takeout products, setting up limited-time takeout-only stores in station premises and city-hall entrance halls, opening stores in shopping-center food courts, and expanding catering services to other companies' workplaces.」

「We are expanding and strengthening high-quality, good-value lunch menus and takeout products, promoting delivery services, opening 大戸屋 prepared-food stores in department-store basement food halls and station buildings, and developing virtual restaurants that list and provide a variety of menus online that are not available at physical stores. We are also developing meal kits containing pre-cut ingredients, seasonings and sauces needed for cooking, enabling customers to prepare high-quality dishes in a short time.」

「We are expanding and strengthening high-quality, good-value lunch menus and takeout products, promoting delivery services, opening 大戸屋 prepared-food stores in department-store basement food halls, developing virtual restaurants that list and provide a variety of menus online that are not available at physical stores, and developing meal kits containing pre-cut ingredients, seasonings and sauces needed for cooking, enabling customers to prepare high-quality meals in a short time.」

「We are also expanding and strengthening high-quality, good-value lunch menus and takeout products, promoting delivery services and opening virtual restaurants that list and provide a variety of menus online that are not available at physical stores.」

「We are also expanding and strengthening high-quality, good-value lunch menus and takeout products, as well as advancing delivery services.」

「We are also expanding and strengthening high-quality, good-value lunch menus and takeout products that offer more than prepared meals, as well as advancing delivery services.」

「We are also expanding high-quality, good-value lunch menus that offer more than prepared meals, strengthening takeout sales and promoting delivery through third-party services such as Uber Eats and 出前館.」

「In particular, 家系ラーメン supervised by 吉祥寺 武蔵家, the seventh offering in the series, was extremely well received, surpassing cumulative sales of 800,000 servings within 80 days of launch, the fastest result in the history of the series.」

「Specifically, we ran campaigns offering draft beer at half price and items at ¥88. Reins International, the Colowide Company operating 甘太郎 and 北海道, also issued a 飲みホー定期券, a one-month all-you-can-drink pass. In addition, カッパ・クリエイト, which operates conveyor-belt sushi restaurants, offers all-you-can-eat dining during both lunch and dinner, and has received favorable reviews for serving authentic ramen under the concept “The taste of famous restaurants at かっぱ寿司” as a side-menu offering.」

「In store operations, we continued to provide new menus offering even better value and hold various fairs.」

「In store operations, we continued to provide attractive course menus offering good value and limited-time new menus developed in collaboration with other formats or industries, as well as holding various fairs.」

「In store operations, in addition to providing attractive course menus offering good value and limited-time new menus developed in collaboration with other formats or industries, holding various fairs and further improving in-store work efficiency so that customers would not have to wait, we worked diligently to eliminate stockouts by improving the accuracy of product demand forecasts.」

「In store operations, in addition to holding various fairs, providing attractive course menus offering good value and further improving in-store work efficiency so that customers would not have to wait, we worked diligently to eliminate stockouts by improving the accuracy of product demand forecasts.」

「To increase the repeat rate of existing customers, we are working diligently to strengthen our product offering and further improve service levels by enhancing the quality of the products we serve and developing new products that meet emerging needs.」

「In store operations, in addition to providing attractive menus offering good value and further improving in-store work efficiency so that customers would not have to wait, we actively worked to ensure thorough reconfirmation of reservations and upgrade the seat-management system.」

「We actively worked to provide attractive menus offering good value, improve in-store work efficiency so that customers would not have to wait, further enhance the convenience of reservation systems operated through call centers and the internet, and conduct promotional activities after carefully assessing cost-effectiveness.」

「We actively provided attractive menus offering good value, improved work efficiency and conducted promotional activities after carefully assessing cost-effectiveness.」

「We worked to emphasize the value offered by banquet course menus and provide region-specific menus using locally sourced ingredients.」

「We worked to provide menus offering good value and further improve service.」

「We worked to provide menus offering good value and further improve service.」