Building brand awareness through social media and TV commercials

「The company is conducting promotions designed to encourage customer visits by using a variety of media to provide timely information on new products and attractive campaigns. In addition, opportunities have increased for television programmes and video streaming sites to introduce the company's founder and Representative Director and Chairman Kanda Tadashi (神田 正) and the company's history, contributing to greater recognition and appeal among a broader range of customers.」

「We use a wide range of content across social media, TV commercials, newspaper advertising, video sites and our corporate website to introduce and promote new products, attractive campaigns and other offerings in a timely manner, encouraging customers to look forward to enjoyable meals. We have also had more opportunities to feature our restaurants on television programmes and video streaming sites, where they have been seen by many viewers.」

「On social media, the number of followers increased by more than 10,000 year on year, steadily strengthening our communication reach.」

「We continue to introduce and promote new products and attractive campaigns through diverse content, including social media, TV commercials, newspaper advertisements, video sites and our website, seeking to evoke the image of an enjoyable meal for customers. Opportunities to feature our stores on television programs and video-streaming sites have also increased, reaching a large number of viewers. As a new initiative, we aired our commercial at cinemas in the Tokyo metropolitan area before screenings of the film "Demon Slayer: Kimetsu no Yaiba."」

「We continue to introduce and promote new products and attractive campaigns through diverse content, including social media, video sites and our website, seeking to evoke the image of an enjoyable meal for customers. In April, ahead of the opening of the 日高屋 Shimbashi Hibiya Exit location, we held an experiential event for media representatives, allowing them to enjoy 日高屋's "ちょい飲み" offering.」

「As part of its efforts to promote the "日高屋" brand outside its restaurants, products supervised by 日高屋 were launched. Food manufacturers launched cup noodles, fresh and frozen ramen products inspired by popular 日高屋 menu items such as "チゲ味噌ラーメン," "野菜たっぷりタンメン," "中華そば" and "バクダン炒め," as well as 日高屋-supervised products sold as original convenience-store products. In addition, capsule toys reproducing 日高屋 menu items were launched.」

「We continue to introduce and promote new products and attractive campaigns through diverse content, including TV commercials, social media, video sites and our website, seeking to evoke the image of an enjoyable meal for customers. In April, ahead of the opening of the 日高屋 Shimbashi Hibiya Exit location, we held an experiential event for media representatives, allowing them to enjoy 日高屋's "ちょい飲み" offering and introducing recommended combinations.」

「As part of its efforts to promote the "日高屋" brand outside its restaurants, cup noodles supervised by the company were launched at convenience stores and mass retailers in May and December, and sandwiches were launched in August. In October, bento meals and noodle products co-developed with the convenience store chain Lawson were launched in the Kanto-Koshinetsu region.」

「We produced a video commemorating our 50th anniversary and released it on our website and video sites. Looking back on our 50-year history, the video conveys our appreciation and a message for the future. In October, "にんにくと唐辛子を効かせた担々麺" and "バクダン炒飯," co-developed with the convenience store chain Lawson, were launched in the Kanto-Koshinetsu and Hokuriku regions, promoting the "日高屋" brand outside our restaurants.」

「We continue to introduce and promote new products and attractive campaigns through a variety of content, including TV commercials, social media, video sites and our website, seeking to evoke the image of an enjoyable meal for customers. In May, cup noodles, and in August, sandwiches supervised by the company were launched at convenience stores and mass retailers, respectively, promoting the "日高屋" brand outside its restaurants.」

「We will undertake active public relations activities, including press releases to various media organizations, and campaigns conducted in cooperation with business partners. By actively promoting attractive products and services, we will work to help customers imagine an enjoyable meal at 日高屋.」

「In addition to conducting sales promotions linking the popular seasonal menu item "チゲ味噌ラーメン" with various social media platforms, the company worked to build and enhance brand awareness through TV commercials.」

「Advertising and promotion expenses increased as the company worked to build awareness of its brand image using social media and TV commercials.」