Seasonality and release delays in new home video game sales
First written in FY2017. 15 of 30 entries say "Mitigated", first in FY2021-Q2. Latest entry: 2026-10-15.
Tay Two moved to the "Worse" side of this theme in 2018.
0 other companies' latest entry also says "Mitigated".
- 2026-10-15MitigatedEarnings
「Although new-category sales were affected by a post-peak decline from the high level reached after the launch of new game hardware last year, overall new-category revenue exceeded the year-earlier level as demand for new software expanded with the wider adoption of game hardware and trading cards and hobby products performed well.」
前年の新型ゲームハード発売による反動減を記載する一方、新品ソフト需要等により新品分類全体は前年同期を上回った。 - FY2027-H1MitigatedAnnual report
「Although new-category sales were affected by a post-peak decline from the high level reached after the launch of new game hardware last year, overall new-category revenue exceeded the year-earlier level as demand for new software expanded with the wider adoption of game hardware and trading cards and hobby products performed well.」
Although a post-peak decline occurred from the high sales level following the launch of new game hardware in the previous year, overall new-category sales exceeded the year-earlier level due to demand for new software accompanying the wider adoption of game hardware and strong performance in trading cards and hobby products. - 2026-10-07Materialisedgamebiz.jp
「新品ゲームは前年実績を下回ったものの、新品トレカが大きく伸長し、新品売上をけん引した。」
2026年9月は新品ゲームが前年実績を下回る一方、新品トレカがその減少を補ったと報じられた。 - FY2026MitigatedAnnual report
「In new-category sales, game sales substantially exceeded the year-earlier level, reflecting stronger demand for new products following the launch of new game hardware,」
New game sales substantially exceeded the year-earlier level due to increased demand following the launch of new game hardware, and the sales fluctuation risk arising from release trends was reflected in higher sales during the period. - FY2026-H1MitigatedAnnual report
「In new-category sales, game sales substantially exceeded the year-earlier level, reflecting stronger demand for new products following the launch of new game hardware,」
New game sales substantially exceeded the year-earlier level due to increased demand following the launch of new game hardware. The sales fluctuation risk arising from release trends was reflected in higher sales during the interim period. - FY2025MaterialisedAnnual report
「New game sales fell below the previous year because no title comparable to the hit title released during the same period of the previous year was launched.」
The shortage of new game releases resulted in an actual decline in sales, and full-year sales fell 8.9% year on year. - FY2024-Q3MitigatedAnnual report
「New game sales increased despite the impact of a post-peak decline following the release of new titles in popular franchises in the previous fiscal year, due to the emergence of hit new titles in the current fiscal year and improved supply of PlayStation 5 consoles.」
Although the post-peak decline following the release of popular titles in the previous year continued, new game sales increased due to hit new titles in the current fiscal year and improved supply of PlayStation 5 consoles. - FY2024-Q1MitigatedAnnual report
「New game sales grew due to the release of new titles in popular franchises and other factors, resulting in sales exceeding the year-earlier level.」
Regarding sales fluctuations arising from new game release trends, it states that first-quarter sales exceeded the year-earlier level due to the release of new titles in popular franchises. - FY2023-Q3MitigatedAnnual report
「New game sales grew due to the release of new titles in popular franchises and other factors, resulting in sales exceeding the year-earlier level.」
Regarding the risk of sales fluctuations arising from new game release trends, it states that sales for the cumulative third quarter exceeded the year-earlier level due to the release of new titles in popular franchises. - FY2022MaterialisedAnnual report
「New games 7,072,181 26.3 △13.2」
New game revenue fell 13.2% year on year, with fluctuations and a decline in new game sales reflected in the full-year results. - FY2021MitigatedAnnual report
「Sales in each of the new games, used games and used books categories grew due to stay-at-home demand,」
It states that, although new games continued to face the previous risks of decline and seasonality, sales grew during the period due to stay-at-home demand. - FY2021-Q3RestatedAnnual report
「In particular, new-game sales increased significantly year on year, helped by the continuing popularity of hit titles, enabling overall sales to exceed the same period of the previous year.」
It reconfirms that sales remained strong due to the continuing popularity of hit titles, despite the previous risk of performance fluctuations arising from seasonality and release trends in new games. - FY2021-Q2MitigatedAnnual report
「New game sales grew substantially year on year, particularly as the release of hit titles coincided with the period, allowing overall sales to exceed the year-earlier level.」
It states that new game sales grew substantially year on year on the release of hit titles, while the previous risks of decline and a post-peak drop were mitigated in the quarter. - FY2020MaterialisedAnnual report
「Meanwhile, sales of new games continued to decline, causing total sales to fall below the previous year.」
The decline in new game sales is reflected in full-year revenue, which fell 6.8% year on year. - FY2020-Q3MaterialisedAnnual report
「New-game sales continued to decline, and overall sales fell below the same period of the previous year.」
The decline in new games has continued and has materialized as total sales for the cumulative third-quarter period falling below the same period of the previous year. - FY2020-Q2MaterialisedAnnual report
「New-game sales continued to decline and overall sales fell below the same period of the previous year.」
The downward trend in new games has materialized as a year-on-year decline in sales during the cumulative second-quarter period. - FY2020-Q1MaterialisedAnnual report
「New-game sales continued to decline and overall sales fell below the same period of the previous year.」
The downward trend in new games has materialized as a year-on-year decline in total sales in the current first quarter. - FY2019MaterialisedAnnual report
「The significant impact of the decline in the new-game market, which had been buoyant in the previous fiscal year, caused total sales to fall below the previous fiscal year.」
The reactionary decline in the new-game market, which had been buoyant in the previous fiscal year, also occurred in the current fiscal year and became a factor behind the decline in total sales. - FY2019-Q1MaterialisedAnnual report
「The significant impact of the reactionary decline in sales of new games, which had been buoyant in the same period of the previous year due to game hardware launches and other factors, caused overall sales to fall below the same period of the previous year.」
The reactionary decline following the increase in sales caused by game hardware launches in the same period of the previous year actually occurred and became a factor behind year-on-year declines in new-game sales and total sales. - FY2018RestatedAnnual report
「Sales of new home video game software and hardware are subject to seasonal fluctuations, with sales tending to be concentrated around the year-end and New Year holidays, spring break, and summer vacation. Sales of these products may also affect the company’s operating results through launch postponements and other factors resulting from delays in product development and other activities by the respective manufacturers.」
The company continues to state the risk of fluctuations in business performance due to seasonal fluctuations in new games and launch postponements. - FY2017First statedAnnual report
「Sales of new home video game software and hardware are subject to seasonal fluctuations, with sales tending to be concentrated around the year-end and New Year holidays, spring break, and summer vacation. Sales of these products may also affect the Group’s operating results through launch postponements and other factors resulting from delays in product development and other activities by the respective manufacturers.」
For new home video game software and hardware, seasonal fluctuations and manufacturer-side development delays and launch postponements have been disclosed independently as factors causing fluctuations in business performance for the first time.