Expanding acquisitions of new character licenses and increasing licensing staff
First written in FY2017. 5 of 10 entries say "Restated". Latest entry: FY2026.
17 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the overseas subsidiaries business, we will increase the number of employees responsible for planning and design, acquire new characters for overseas markets and expand the number of proposals.」
The company is pursuing increased staffing for planning and design for overseas markets, the acquisition of new characters and an expanded range of proposals as specific initiatives. - FY2021RestatedAnnual report
「We will seek to expand revenue by quickly identifying diversifying character needs and actively acquiring rights at speed. To this end, we will strengthen an organizational structure that enables the acquisition of character rights and product development through collaboration across the sales and product divisions, while incorporating the opinions of younger staff and applying flexible thinking.」
The company reconfirms its approach of rapidly acquiring rights in response to diversifying needs, operating across the sales and product divisions, and incorporating the opinions of younger staff into its product development structure. - FY2021-Q3SoftenedAnnual report
「The postponement of new content launches amid an unstable market environment resulted in revenue of ¥2,151 million, down 35.0% year on year, and operating profit of ¥139 million, down 66.4%.」
Against the backdrop of acquiring rights to and developing products based on new characters and content, the company discloses the postponement of new content launches amid an unstable market environment. - FY2020RestatedAnnual report
「In the Character Entertainment business, we believe that the most important factor is the ability to identify which newly emerging characters and existing characters will become popular in the future and make informed decisions about which rights to acquire. To this end, we will break down the barriers between the sales and product divisions, listen to the opinions of younger staff and pursue the acquisition of character rights and the creation of products that customers will appreciate through flexible thinking.」
The company reconfirms its policy of selecting new and existing characters, planning products across divisions and acquiring rights through flexible thinking. - FY2019RestatedAnnual report
「We will continue to carefully select the new characters being introduced in succession and increase staffing in the Planning Department to develop products that address the acquisition of rights and the increasingly diverse range of crane game machines.」
The company continues its strategy of expanding revenue by carefully selecting new characters, acquiring the relevant rights and increasing the number of product planning staff. - FY2019-Q2RestatedAnnual report
「In addition, the company actively acquired rights to new characters and developed products based on them, resulting in revenue of ¥2,398 million, up 59.8% year on year, and operating profit of ¥379 million, up 281.7%.」
The company continues to acquire rights to new characters and develop products based on them. No specific new character rights were identified this quarter, but the company cites the initiative as a factor behind business performance. - FY2019-Q1AdvancedAnnual report
「In the Character Entertainment business, evergreen characters such as Kirby and Chuken Mochishiba continued to perform well. In addition, Shakurel Planet, a capsule-toy character for which the company acquired the license and began commercialization at the end of the previous year, contributed to sales. As a result, sales were ¥1,080 million, up 58.4% year on year, and operating profit was ¥157 million, up 332.3%.」
The company discloses that Shakurel Planet capsule toys actually contributed to revenue as part of its acquisition and product development of rights to new characters. - FY2018RestatedAnnual report
「We will continue to review personnel assignments to acquire rights to new characters and respond to increasingly diverse customer needs, while working to expand sales.」
The company continues to expand revenue by increasing the acquisition of rights to new characters and reviewing staff allocation. - FY2018-Q1AdvancedAnnual report
「In addition, the company acquired rights to new characters, including game-related characters, and developed products based on them.」
Regarding its policy of expanding the acquisition of rights to new characters, the company discloses that it has acquired rights and developed products based on them. - FY2017First statedAnnual report
「To increase the acquisition of rights to new characters from areas such as social media, games and books, the company will increase its licensing staff, create new hit characters and seek to expand revenue.」
The company specifically identifies increasing licensing staff for the first time as a means of increasing the acquisition of rights to new characters.