Increasing the proportion of original products and developing new sales channels

「The product will be rolled out at amusement facilities nationwide from late October 2026.」

「E-commerce sales — 78,352 78,352」

「The product will go on sale from mid-October 2026 at ¥858, including tax, through fancy-goods stores nationwide and the e-commerce site "Kyara Marche."」

「E-commerce sales 263,389 285,998」

「E-commerce sales 263,389 285,998」

「E-commerce sales 149,356 94,360」

「E-commerce sales 231,928 263,389」

「E-commerce sales 53,877 149,356」

「E-commerce sales 37,581 80,740」

「E-commerce sales 117,044 231,928」

「E-commerce sales 6,046 37,581」

「To capture changes in consumer behavior and product demand resulting from changes in foot traffic following the easing of restrictions related to COVID-19, we will strengthen our product planning structure to further expand original products. In anticipation of a full recovery in inbound demand, we will also rebuild our distribution strategy and work to increase sales.」

「On the sales side, we will also work to expand sales by developing channels in industries that have no previous track record of handling character products, thereby broadening the base of our sales channels.」

「However, as the sales mix of original products increased and the profit margin improved, operating profit was ¥95 million, up 70.8% year on year.」

「However, as the sales mix of original products increased and the profit margin improved, operating profit was ¥50 million, up 79.7% year on year.」

「In the Character and Fancy Goods Business, sales of the newly launched Tabekko Doubutsu confectionery character products and bath bombs containing figures performed well amid stronger stay-at-home demand. ... As the sales mix of original products increased, the profit margin improved, resulting in operating profit of ¥25 million, compared with an operating loss of ¥5 million in the same quarter of the prior year.」

「We will also pursue new content, work to increase the sales mix of original products and expand new sales channels. We will continue to strengthen the planning and development of the Mochimochi Mascot series, actively rebuild the Anikya Heroes series and link these efforts to higher sales in the division.」

「In the Character and Fancy Goods Business, we believe that strengthening our product planning capabilities and differentiating ourselves from competitors will enable us to secure contracts for popular characters. We will work to further increase the sales mix of original products and stabilize earnings further by strengthening our sales capabilities to develop new channels.」

「Strong sales of game-related character products such as Pokémon, together with relatively firm sales of the Mochimochi Mascot series through its dedicated e-commerce site, the company’s original character Chuken Mochishiba and bath bombs containing figures, resulted in revenue of ¥1,511 million, down 1.6% year on year, and operating profit of ¥44 million, down 62.2%.」

「In the Character and Fancy Goods Business, we will further strengthen our product development capabilities, expand the product range featuring our original character Chuken Mochishiba, establish the Mochimochi Mascot series as a brand, increase the sales mix of original products and improve the gross profit margin. In addition, drawing on the expertise we have developed, we will proactively pursue licensing rights for outstanding new characters.」

「In the Character and Fancy Goods Business, sales of some established character products struggled somewhat, but sales of the company’s original character Chuken Mochishiba and game-related character products such as Kirby and Pokémon performed well. Sales of the Mochimochi Mascot series through its dedicated e-commerce site also increased, improving profitability. As a result, revenue rose 5.2% year on year to ¥1,535 million, and operating profit rose 50.5% to ¥117 million.」

「Strong sales of the company’s original character Chuken Mochishiba, game-related character products such as Kirby and Pokémon, and original bath bombs resulted in revenue of ¥973 million, up 3.4% year on year, and operating profit of ¥66 million, up 53.4%.」

「In the Character and Fancy Goods Business, sales of some established characters struggled somewhat, but sales of the company’s original character Chuken Mochishiba, fancy characters such as Kirby and Shaun the Sheep, and original bath bombs containing figures were strong. Revenue rose 2.9% year on year to ¥432 million, and operating profit rose 237.1% to ¥22 million.」

「We will continue strengthening the branding of the Mochimochi Mascot series and sales through its dedicated e-commerce site and specialty anime-character stores. To broaden our distribution base and achieve more stable growth, we will again strengthen sales through character and fancy-goods distribution channels, while also working to increase sales of original products through overseas e-commerce sites.」

「The launch of a dedicated e-commerce site for Mochimochi Mascot also contributed to a further improvement in the gross profit margin. As a result, revenue rose 15.2% year on year to ¥1,460 million, and operating profit improved significantly to ¥77 million, compared with an operating loss of ¥15 million in the prior-year period.」

「In the Character and Fancy Goods Business, sales of some established characters struggled, but sales of game-related characters such as Pokémon and Kirby remained strong, while the original Mochimochi Mascot series continued to perform well and sales to specialty anime-character stores and other outlets increased significantly. In addition to increased sales of Mochimochi Mascot, the full-scale launch of merchandise featuring the company’s original character Chuken Mochishiba improved product profitability. Revenue rose 16.0% year on year to ¥941 million, and operating profit improved significantly to ¥43 million, compared with an operating loss of ¥23 million in the prior-year period.」

「Sales of the original Mochimochi Mascot series, which had performed well since the prior fiscal year, remained strong, and sales to specialty anime-character stores increased significantly. Pokémon and Kirby also continued to perform well, offsetting declines in Osomatsu-san, which had performed well in the prior fiscal year, and certain established characters. Sales of the company’s original character Chuken Mochishiba also remained relatively firm. Together with strong sales of bath bombs containing figures, for which we had expanded the product range since the prior fiscal year, this contributed to a higher sales ratio of original products and improved the gross profit margin.」

「Sales of the original Mochimochi Mascot series, which we had been branding since the prior fiscal year, performed well, resulting in a significant increase in sales to specialty anime-character stores. In addition to strong performance by game characters such as Pokémon and Kirby, sales of bath bombs containing figures, for which we expanded the product range, also performed well, increasing sales through major chain-store distribution.」

「Among original products, the Mochimochi Mascot series and established characters also performed relatively well.」

「In addition to strong performance by game-related characters such as Dragon Quest, Pokémon and Kirby, product rollouts for established characters such as Snoopy and Anpanman and the original Mochimochi Mascot also continued to perform relatively well, driving higher sales to specialty anime-character stores and other outlets.」

「Under these circumstances, from the current fiscal year the Group absorbed its domestic subsidiary and now consists of SK JAPAN CO.,LTD. and SKJ USA, INC. We worked to improve performance by streamlining operations, increasing the ratio of original products at both companies and reducing fixed costs. In addition to Osomatsu-san, which had been performing well since the end of the prior fiscal year, game-character products such as Dragon Quest and Pokémon performed well, while the rollout of the new Mochimochi Mascot brand also progressed smoothly, driving higher sales to specialty anime-character stores and other outlets.」