Corporate Brand Rebranding
First written in FY2024. 4 of 5 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「To strengthen its brands, the Company continued to run advertising campaigns featuring celebrities in its core businesses, while using new store openings and renovations of existing stores to expand brand awareness and drive sales growth through an improved brand image.」
With regard to the rebranding of the Company and its core brands, the Company continued advertising featuring celebrities, new store openings and renovations of existing stores, leading to higher awareness, an improved image and sales growth. - FY2026-H1AdvancedAnnual report
「To strengthen its brands, the Company continued to run advertising campaigns featuring celebrities in its core businesses, while using new store openings and renovations of existing stores to expand brand awareness and drive sales growth through an improved brand image.」
To improve awareness and the image of the Company and its core brands, the Company continued advertising featuring celebrities and proceeded with new store openings and renovations of existing stores. - FY2025AdvancedAnnual report
「In addition to conducting promotions aimed at refreshing the corporate image, the Company stepped up sales promotion activities across its core brands, including a 35th-anniversary campaign at United Arrows and television commercials for Green Label Relaxing.」
With regard to the rebranding of the corporate brand, the Company moved forward with a corporate image refresh promotion, a 35th-anniversary campaign and television commercials. - FY2025-H1AdvancedAnnual report
「To strengthen its brand, the company has been actively conducting major promotions to refresh its corporate image and expand sales. In addition, a company employee won the top honor at an event selecting outstanding sales staff from across the industry, which also contributed to enhancing brand value.」
The company conducted major promotions to refresh its corporate image and expand sales, and cited a sales employee’s top award at an external event as contributing to enhanced brand value. - FY2024First statedAnnual report
「Corporate brand rebranding is an initiative to develop a new brand that creates a new corporate image and renew the company itself.」
The company independently disclosed for the first time a measure to rebuild its corporate brand so that it can appeal to active consumers across a broad range of generations while maintaining its established sense of trust and security.