Maintaining High Store Loyalty
First written in FY2016. 9 of 15 entries say "Advanced", first in FY2017. Latest entry: FY2026.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Member sales increased by double digits from the previous year. In addition to the steady increase in the number of active members with a purchase record in the past year, the proportion of members making multiple purchases during the year also increased, and each metric grew steadily, contributing to a stronger customer base.」
For the membership program and OMO initiatives, the full-year results show a double-digit increase in member sales from the previous year, an increase in active members, and an improvement in the proportion of members making multiple purchases. - FY2026-H1AdvancedAnnual report
「In promoting OMO, the new membership program continues to operate smoothly. Key metrics have grown, including a double-digit year-on-year increase in member sales and an increase in the proportion of members who make multiple purchases during the year.」
Regarding measures to improve customer loyalty, member sales increased by double digits year on year through operation of the new membership program, and the proportion of members making multiple purchases also increased. - FY2025AdvancedAnnual report
「The new membership program is operating smoothly, and metrics such as member sales and the number of cross-users (*2) have increased from the previous fiscal year.」
Regarding measures to improve customer loyalty, the growth in member sales and the number of cross-users is described as an operating result of the new membership program. - FY2025-H1AdvancedAnnual report
「In promoting OMO, the membership program that has been operating since August last year is beginning to deliver results, with key metrics such as member sales and the number of cross-users (*3) trending strongly. In addition, we are renewing our in-house e-commerce app to improve its functionality, with the aim of increasing customer lifetime value through growth in app users and expansion of cross-users through OMO initiatives on the app.」
Member sales and the number of cross-users have trended strongly as a result of operating the membership program, and the in-house e-commerce app has also been renewed. Measures to improve customer loyalty have progressed to the implementation and results-monitoring stage. - FY2024-Q3RestatedAnnual report
「As part of its OMO initiatives, alongside operating the membership program revised in summer 2023, the Company is also redeveloping its proprietary e-commerce app to improve its functionality.」
The Company continued operating the revised membership program and proceeded with redevelopment of its proprietary e-commerce app to improve its functionality. - FY2024-Q2AdvancedAnnual report
「Under the new program, the Company seeks to maintain ongoing communication with customers by providing incentives for actions on its e-commerce site, such as posting product reviews and registering favorite staff members. Results are emerging, including a substantial increase in customer actions compared with before the program was revised.」
In revising the membership program, the Company introduced incentives for posting product reviews and registering favorite staff members, and reported an increase in customer actions. - FY2024-Q1AdvancedAnnual report
「As part of its OMO initiatives, the Company revised its membership program this summer. The new program is designed to encourage greater loyalty to the Company by increasing points of contact with customers and to build relationships that lead to their continued patronage.」
As a measure to improve customer loyalty, the Company revised its membership program this summer, giving specific form to efforts to increase customer touchpoints and build continuing relationships. - FY2023AdvancedAnnual report
「The Company also proceeded with preparations to revise its membership program in order to expand points of contact with customers and increase the number of loyal customers with deep relationships with the Company.」
The policy of improving customer loyalty was translated into preparations to revise the membership program, with the aim of expanding customer touchpoints and increasing the number of loyal customers. - FY2023-Q1AdvancedAnnual report
「For “Delightful Customer Service,” the Company conducts customer-service training and workshops while sharing analysis of results from NPS surveys and other measures of customer loyalty, as well as examples of excellent customer service.」
The Company began specific operations under its customer-loyalty maintenance policy, including measurement through NPS surveys, sharing analysis and examples of excellent customer service, and conducting customer-service training and workshops. - FY2018RestatedAnnual report
「For the United Arrows business in this market, the Company aims to improve loyalty by pursuing quality over quantity and to improve profitability by scrutinizing initiatives within the business that have low profitability.」
The Company restated its policy of prioritizing quality over quantity and linking higher customer loyalty with improved profitability. - FY2017AdvancedAnnual report
「For the United Arrows business in this market, the Company aims to improve loyalty by pursuing quality over quantity and to improve profitability by scrutinizing initiatives within the business that have low profitability.」
In addition to the previous policy of maintaining high store loyalty, the Company specified its direction of improving loyalty and profitability by shifting from quantity to quality and scrutinizing unprofitable initiatives. - FY2017-Q3RestatedAnnual report
「For the Company in particular, maintaining high store loyalty is extremely important for management, and it is confident that this will contribute to improving the Company’s medium-term corporate value and the interests of shareholders.」
The Company reaffirmed its position that high store loyalty forms the foundation of medium-term corporate value and shareholder interests. - FY2017-Q2RestatedAnnual report
「For the Company in particular, maintaining high store loyalty is extremely important for management, and it is confident that this will contribute to improving the Company’s medium-term corporate value and the interests of shareholders.」
The Company reaffirmed its position that high store loyalty forms the foundation of medium-term corporate value and shareholder interests. - FY2017-Q1RestatedAnnual report
「For the Company in particular, maintaining high store loyalty is extremely important for management,」
The Company reaffirmed its position that high store loyalty forms the foundation of medium-term corporate value and the common interests of shareholders. - FY2016First statedAnnual report
「For the Company in particular, maintaining high store loyalty is extremely important for management,」
The Company positions customer loyalty to its stores as an important management foundation linked to corporate value and the common interests of shareholders.